OVERVIEW Many teams know something isn’t working in their product—but they’re missing clear evidence for why and what to do next. That’s where I come in. I’m a senior UX Researcher with 15+ years of experience helping product teams make confident decisions using quantitative and qualitative user research. I specialize in turning ambiguous questions into measurable insights that directly inform product strategy, usability improvements, and roadmap priorities. What I help clients with: - Quantitative UX research (task success, completion rates, error analysis) - Usability testing (moderated & unmoderated) - Survey design and analysis - Information architecture testing (tree tests, card sorting) - Research synthesis and insight storytelling - Actionable UX reports with prioritized recommendations How I work: I often use an explanatory sequential approach—starting with quantitative data (analytics, surveys, task metrics) to identify patterns, then layering in qualitative research to understand the “why” behind user behavior. This ensures decisions are grounded in evidence, not assumptions. I’ve led research initiatives for organizations including the U.S. Department of Veterans Affairs, Visa, Silicon Valley Bank, MetLife, Teladoc Health, and BAL—working closely with product, design, engineering, data science, and compliance teams in highly regulated environments. Who I work best with: - SaaS and digital product teams - Fintech and health-tech companies - Startups preparing for scale - Teams that need clear, defensible UX insights—not just opinions If you need research that drives decisions (not just decks), I’d be happy to help.

I'm an experienced QA Tester and developer with a strong background in testing websites, web applications, and mobile apps. While I’m new to Upwork, I’ve helped clients and teams deliver smooth, reliable, and user-friendly software by catching bugs, improving performance, and making sure everything works exactly as it should. I blend a developer’s technical knowledge with a tester’s eye for detail, which helps me quickly spot issues and communicate clearly. What I Can Help With ✅ Website Testing – Check functionality, layout, and responsiveness ✅ Web Application Testing – Test flows, forms, and APIs ✅ Mobile App Testing – iOS & Android real-device testing ✅ Bug Reports – Clear steps with screenshots or video ✅ Test Cases & Checklists – Organized and easy to follow ✅ Basic Automation – Familiar with tools like Selenium and Postman Why Work With Me? 🔹 Real Hands-On Experience – I’ve tested real apps and built them too 🔹 Reliable & Fast – I meet deadlines and communicate clearly 🔹 Detail-Oriented – I don’t just skim—I go deep 🔹 Easy to Work With – Friendly, honest, and always professional I’m here to build great client relationships through excellent work. If you're looking for someone who can test your website, app, or software with care and precision, let’s connect—I’d love to help.

🔬 Conversion-focused audits for eCommerce & service websites 📈 I help eCommerce and service websites increase conversion rates and revenue by identifying exactly where they lose customers — and how to fix it 🧠 12 years specializing in CRO, UX & SEO audits 🥇 Top Rated | 100% Job Success | + 3000 projects |+ 600 reviews (on various freelance sites)) 📝 The following types of audit are available for order: ✅ UX & CRO Checklist (Fast audit using 150+ conversion and usability checks) ✔ Website analysis using a predefined checklist (without analyzing behavioral factors, heat maps, or user visits) 🕙︎ Delivery: 2 days 🎯 Result: PDF document with detected errors ✅ Revenue Growth Audit (CRO & UX) 🔬 Conversion-focused audit for eCommerce & service websites 👉 I show exactly where you’re losing customers — and how to fix it What I analyze: ✔ Responsive (mobile) & cross-browser performance ✔ Bugs & UX issues affecting conversions ✔ User behavior (GA4, Hotjar, Clarity, etc.) ✔ Heatmaps, clickmaps, scrollmaps, session recordings ✔ Landing pages & conversion funnels ✔ UX/UI & usability (including heuristic analysis) ✔ Conversion elements (CTA, forms, structure, trust elements) ✔ Conversion leaks & growth opportunities 🕙︎ Delivery: 4-5 days 🎯 Result: Clear, prioritized action plan focused on increasing conversions and revenue ⚡ Portfolio sample available on request ✅ Revenue Growth Audit (CRO + UX + SEO) 📈 Full analysis to improve both conversions and organic traffic Everything from CRO/UX audit PLUS:** ✔ Technical SEO audit ✔ On-page SEO (content, structure, internal optimization) ✔ Off-page analysis (backlinks & external signals) ✔ Keyword & search intent analysis (if available) 🕙︎ Delivery: 5-7 days 🎯 Result: Сlear, prioritized action plan to increase conversion, traffic, and revenue. ⚡ Portfolio sample available on request

Looking to improve your AI product, app, or website with real, actionable feedback? I help startups and tech teams enhance user experience, product quality, and engagement through multilingual testing, UX analysis, and voice/content evaluation (EN/PL/UA/RU). Here’s what I can do for you: - AI Voice & Content Testing: Ensure your AI responds naturally and clearly in multiple languages. - UX & Usability Testing: Identify usability issues in apps and websites, optimize user flows, and improve retention. - Actionable Reports: Deliver clear, structured insights with practical recommendations. - Content & Social Media Analysis: Analyze TikTok or other short-form content to increase engagement and improve user experience. With strong attention to detail, creativity, and multilingual expertise, I spot the issues your users experience and provide solutions that make your product better, faster, and more user-friendly. Languages: Polish, Ukrainian, Russian, English Services: Short-term tests, ongoing projects, and consultations

Experienced UX Architect with love to graphic design and passion for new technology, empowered with strong knowledge in accounting, financial analysis and corporate domains. Having proactive and determined personality, which never allows me to stop adding value to products i'm passionately working on. 🌟 UX / UI DESIGN Lead design teams, organized operations, formalized requirements in software (web & mobile) and marketing projects for one of the largest accounting companies (Big Four). Has extensive experience with consulting-oriented presentational tools, crafted highly functional efficiency-aimed interfaces for Fortune 500 consulting firm. Including leading design role in M&A tool with hundreds USD M revenue brought. One of key contributors in creation of Design System for web-based that was used as a foundation for hundreds of web-based projects. 🌟 FINANCE / SME Worked closely with third party contractors, while creating automative scoring-based solution system on debt restructuring as subject matter expert and business analyst. BNPParibas - Ukraine Analyzing corporate and SME clients financial statements and investments projects, to craft risk desk opinion for credit committee. BNPParibas - Ukraine Worked with corporate clients portfolio as corporate level (largest size) credit manager. —————————————————————— Keywords that you can use to find me: User Interface, User Experience, Design Thinking, Interaction Design, Designer, UI, UX, Web-design, Mobile Design, Mock-up, Design Expert, Design Gugu, App Design, Application design, platform design, Adobe, Photoshop, Illustrator, Graphics, Graphic Design, Visual Design, Creative, Material Design, Guidelines, Android, iOS, Desktop, iPhone, Application, Usability, Website, Logo, Logotype, Responsive, Adaptive, Website Prototyping, Wireframe, Update, Solutions, Long term, Effective, Productive, Experienced, Job, SAAS, Hire, Team Leader, Testing, A/B Testing, Sketch, Advertising, Branding, Agency, Identity, Identity, Design Thinking, Management, Art Director, Head of Design, Search, Digital, Landing, Promo, Redesign, Developing, Creation, Page, Corporate, IT, Tech, Technology, Graphic.

8 years helping B2B SaaS, marketplaces, and complex platforms turn customer insight into clear product, CX, and growth decisions. I specialize in high-stakes moments where teams need clarity before committing resources, whether defining product direction, improving customer experience, or resolving trust and conversion breakdowns. • Clarifying what to build, why it matters, and how it fits into the broader experience • Identifying where growth, conversion, or customer experience is breaking down • Resolving trust, positioning, and decision-making friction across the journey • Turning ambiguity into aligned product, CX, and communication direction 🌍 What I Bring Senior-level discovery and strategy leadership grounded in customer behavior, decision-making patterns, and business outcomes. • Product and CX discovery to inform roadmap and experience direction • Positioning and value proposition strategy grounded in customer behavior • Diagnosis of adoption, onboarding, and trust breakdowns across journeys • Conversion, engagement, and decision-friction analysis • Experience across the U.S., LATAM, and Europe in B2B and B2C ⭐ Services • Discovery research sprints (roadmap shaping) • Founder and PM customer interviews • Concept and hypothesis validation • Decision journey and trust mapping • Churn and adoption diagnostics • Mixed-method synthesis combining interviews + behavioral data • Survey design and strategic analysis • Moderated and unmoderated usability studies • Behavioral analytics and heatmap analysis 💼 How I Work I operate as a strategic thought partner, not just a researcher. • Frame the right questions before testing solutions • Challenge assumptions early • Align product, design, and leadership around shared opportunity areas • Deliver clear, executive-ready narratives that drive confident decisions • Work independently while integrating seamlessly with your team Best fit: B2B SaaS teams, marketplaces, growth-stage companies, or platforms navigating meaningful product or growth decisions.

*TOP 1% OF UPWORK FREELANCERS* I'm an accomplished and dedicated UX & UI designer with 5+ years of experience who is passionate about creating useful and memorable digital experiences. I've solved design problems at organizations like Nike, US Department of State, Warner, Universal Studios, Sony, Puma, BBDO, and more. Leveraging a background in illustration (5+years), animation (5+ years), & graphic design (5+ years), I design user experiences that are thoughtful, delightful, and empathetic. Process*: - Evaluate your needs & objectives - Define work - Conduct research and collect data - Build product structure - Create low fidelity mock-ups - Create high fidelity mock-ups - Prototype - Usability Testing - QA Development Design Tools: - Figma - Adobe Creative Suite (Photoshop, After Effects, Illustrator & more) - Sketch - Adobe XD - Cursor - Lovable - Adobe XD - Invision - Anima Prototyping - Proto.io - Zeplin - JIRA - Affinity Designer - Procreate Workflow Tools: - Slack - Asana - Trello - Monday - Baseccamp - Google Suite - Microsoft Office - Box, Dropbox - Zoom - Airtable Thank you for taking the time to review my profile on Upwork. If you have a project you need help developing, feel free to contact me here via Upwork

I'm a Full-Stack Engineer & Tech Lead with 8+ years of experience delivering cutting-edge Web & Mobile Applications. I specialize in crafting high-performance, secure, and scalable digital products - from MVPs to enterprise-grade systems - using modern technologies and best practices in design, development, and DevOps. I lead Web & Mobile Applications RockStar, an award-winning Upwork team recognized for delivering 5⭐ projects with a 100% Job Success Score 🚀 Our Agency Since 2017, our dedicated team of 50+ full-stack engineers, designers, and QA experts has been creating world-class digital experiences that help businesses scale, innovate, and succeed globally. ✔️ 500+ projects successfully delivered ✔️ 15,000+ hours billed on Upwork ✔️ Recognized by Upwork, Clutch, and Payoneer ✔️ Featured in Forbes for excellence in innovation and quality Our Expertise 🌐 Web & Full-Stack Development • React.js, Vue.js, Next.js, Nuxt.js • Node.js, Django, Flask, Express.js, Nest.js • RESTful APIs, GraphQL, and WebSockets • Cloud Infrastructure (AWS, GCP, Azure) 📱 Mobile Development • React Native, Flutter, Progressive Web Apps (PWAs) • Native integrations & cross-platform optimization • End-to-end delivery from prototype to App Store / Google Play 🎨 UI/UX & Product Design • Figma, Sketch, Adobe Creative Suite, Zeplin • Human-centered design & data-driven interfaces • Seamless collaboration between design & dev teams 🧠 AI, Web3 & Emerging Tech • OpenAI / ChatGPT Integrations • Blockchain, Smart Contracts, NFT Platforms • Predictive Analytics & Data-driven Applications 🧩 Quality Assurance & DevOps • Continuous Integration / Continuous Deployment (CI/CD) • Docker, Kubernetes, Ansible, automated testing pipelines • Security hardening & performance optimization Technology Stack & Tools 🖥 Front-End: JavaScript, TypeScript, React.js, React Native, Vue.js, Next.js, Nuxt.js ⌨️ Back-End: Python (Django, Flask, Sanic), Node.js (Express, Nest, Koa) ⚙️ DevOps: AWS, GCP, Azure, Docker, Kubernetes, CI/CD, Ansible 💿 Databases: PostgreSQL, MySQL, MongoDB, DynamoDB, Firebase 🎨 UI/UX Tools: Figma, Sketch, Adobe XD, Photoshop, Zeplin Industries We Serve 🎓 EdTech - LMS platforms & learning analytics 👩⚕️ Healthcare - telemedicine, dashboards, EMR/EHR systems 📊 Fintech - banking apps, payments, financial analytics 📈 Web3 & Blockchain - crypto platforms, NFT marketplaces 📒 SaaS & B2B - productivity, automation & CRM tools 🔐 Real Estate - property management & booking systems 🧠 AI Solutions - chatbots, predictive analytics, recommendation engines 💳 E-commerce - marketplaces, custom integrations, payment systems 🏦 ERP/CRM - enterprise process automation Why Clients Choose Us ✅ Tailored Approach: Every solution is customized for your goals and budget ✅ Agile Workflow: Transparent milestones, regular updates, fast delivery ✅ High Quality: Full QA coverage & performance optimization ✅ Expert Team: Cross-functional experts across web, mobile, and design ✅ Proven Track Record: 100% success rate on Upwork, repeat clients worldwide What Makes RockStar Stand Out ✔️ 8+ years of excellence in Web & Mobile development ✔️ Multi-award winning team featured in Forbes & Clutch ✔️ Over 500 projects completed across 25+ industries ✔️ 100% client satisfaction and long-term partnerships Proven Results 🚀 Scalable SaaS products reduced costs by 35% 📱 App redesigns improved retention by 50% 💻 Web app optimizations cut load times by 70% 🛒 E-commerce upgrades increased conversions by 60% Updated 11/25/2025

Top 1% Expert-Vetted Research Consultant | Former VP Research, 12 Years Experience Trusted by Fortune 500, startups, nonprofits, entrepreneurs, SMBs Top Rated Plus on Upwork Award-Winning Researcher (NASPA NOW Award, Geneva Ray ORATE Award) 60+ studies designed (case study, quasi-experimental, RCT, mixed-method) 100+ focus group and in-depth interviews conducted $4 million+ in grant-funded projects managed I'm Dr. Annie Cole, EdD, the founding CEO and Principal Research Consultant at Praxia Insights, a global research agency. I offer end-to-end research support to academics, businesses, and nonprofits. Market/Product/UX Research Competitor/Gap Analysis/TAM Academic/Grant Research Instrument/Assessment Tool Development Program Evaluation Focus Group/In-Depth Interview Survey Data Analysis/Dashboard Rapid Cycle Testing Customer Segmentation/Personas/Journey Maps Landscape Analysis Literature Review Funnel/Website/Social Analytics Conversion Rate/CTR Optimization Executive Report Annual Report Brief/Infographic Pitch-Ready Slide Deck EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Developed and ran a user feedback survey to collect customer feedback at 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 4. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." MY BACKGROUND & EXPERIENCE: • BS Psychology, EdD Educational Neuroscience • Previous journal review board member for NASPA, JSARP, & JWG • Social and Behavioral Responsible Conduct of Research, CITI Training • Conflict of Interest, CITI Training ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique project needs. Dr. Annie Cole, Ed.D. Founding CEO, Principal Research Consultant Praxia Insights

💼𝟳+ years of experience |💫Worked with 150+ SMEs & Enterprises (𝗜𝗕𝗠, 𝗖𝗶𝘀𝗰𝗼, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗨𝗔𝗘 𝗚𝗼𝘃𝘁) I help businesses operate smarter, whether that’s through clear technical documentation, agile project leadership, or smart workflow automation. With experience across 300+ projects, I’ve worked as a 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝘁, 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗦𝗖𝗥𝗨𝗠 𝗠𝗮𝘀𝘁𝗲𝗿, and 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿, turning scattered ideas into structured execution. My planning and documentation align teams and keep progress on track. On the 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 side, I design and implement workflow systems utilizing tools, third-party platforms, and AI to automate manual tasks, streamline outreach, and integrate disparate systems. Whether you're running a service-based business, coaching program, or eCommerce store, I can help you save time, reduce manual work, and get your operations flowing smoothly. 🔶𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: I specialize in end-to-end documentation and planning that meets 𝗜𝗘𝗘𝗘, 𝗜𝗦𝗢, 𝗮𝗻𝗱 𝗔𝗣𝗔 standards. ✅𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗗𝗼𝗰𝘀: - SRS, BRD, FRD, FSD, SDD. - Use cases, estimation sheets, test plans, system design, and technical reports. ✅𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗗𝗼𝗰𝘀: - Feasibility reports, research proposals, final year projects, thesis. ✅𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: - User stories, Gantt charts, work breakdown structures, risk plans, role assignments. 🛠𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲: MS Word / PowerPoint / Excel / Visio / Lucidchart / Figma / Turnitin / Grammarly 🔶𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗪𝗼𝗿𝗸: I design and build automation systems that reduce manual work, enhance speed, and ensure continuous operations 24/7. Industries I've Automated: ✅𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗥𝗲𝘁𝗮𝗶𝗹: Order processing, inventory sync, fulfillment updates. ✅𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀: CRM sync, outreach flows, AI-powered content. ✅𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲: Booking systems, patient follow-ups, CRM pipelines. ✅𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲: Lead capture, follow-ups, CRM alerts. ✅𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Student onboarding, email sequences, tracking. ✅𝗙𝗶𝗻𝗮𝗻𝗰𝗲 & 𝗟𝗲𝗴𝗮𝗹: Invoicing, compliance reminders, client onboarding. ✅𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 & 𝗛𝗥: Candidate pipelines, interview scheduling. ✅𝗦𝗮𝗮𝗦 & 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀: API workflows, internal syncs, bots, CRMs. 🛠𝗧𝗼𝗼𝗹𝘀 𝗜 𝗨𝘀𝗲: Zapier / Make.com / n8n / Pabbly / HubSpot / Zoho / Salesforce / Pipedrive / Monday / ClickUp / Notion / Trello / Asana / Stripe / QuickBooks / Xero / Mailchimp / ActiveCampaign / Gmail / WhatsApp API / GPT / Claude / Webhooks / Custom API Integration 🔶𝗞𝗲𝘆 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: ✅𝟯𝟬𝟬+ documentation and planning projects delivered ✅𝟮𝟬𝟬+ custom automations delivered ✅𝟯𝟬,𝟬𝟬𝟬+ hours of manual work eliminated ✅𝟱𝟬𝟬𝗞+ saved through workflow improvements ✅𝟳𝟱–𝟵𝟬% reduction in time spent on repetitive processes 📩Let’s talk if you need a pro who can bring clarity, structure, and automation to your business so it can run better, scale faster, and depend less on you.