A fractional CMO who can't build is just an expensive opinion. I design the revenue strategy and build the system that runs it so the plan doesn't die in a slide deck. I work as a Fractional CMO for B2B service businesses, agencies, and growth-stage companies that are past the "just get more leads" phase and need a senior operator to turn scattered marketing into a predictable revenue engine without a full-time executive hire. Most consultants hand you a strategy and leave execution to you. Most freelancers execute with no strategy behind it. I do both, which is what clients tend to remember: "The rare contractor who operates like a strategic partner." What I own for you: → Revenue & Growth Strategy Positioning, offer design, customer journey, and a prioritized 90-day roadmap tied to real numbers. → Funnel & Conversion Architecture The full path from traffic to booked call to closed client, designed and pressure-tested for where revenue actually leaks. → RevOps & Marketing Automation CRM, pipeline design, lead routing, follow-up, and reporting so you finally have pipeline visibility (built in GoHighLevel, integrated with your stack). → Demand Generation Meta & LinkedIn campaigns tied directly to pipeline, with full attribution so you know exactly what's working. How we start: Every engagement begins with discovery, not a build. Before anything gets touched, we map your customer journey, pinpoint where revenue is leaking, and agree on a roadmap so you always know what's being built, why, and what outcome to expect. No wasted spend on systems you don't need. Industries: Coaching & consulting, B2B services, marketing agencies, financial services & investment, and real estate. On Upwork: Top Rated Plus · $300,000+ earned · 3,500+ hours · 8 years remote consulting. If your marketing feels like a pile of tactics instead of a system or you're generating leads but losing them before they close, message me with a few lines about your business and where you think revenue is leaking. I'll give you an honest read on the single biggest opportunity before we talk about working together.

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

Most ecommerce brands burn through their ad budget to acquire new customers, when it's actually easier, cheaper and more profitable to sell to existing customers. That's where a structured email marketing system can become one of the most profitable channels in your business. The key isn't sending more emails or discounts. It's to deliver the right message at the right time along the customer journey. I help ecommerce brands turn their email list into a revenue generating lifecycle system that removes first-time buying friction, increases repeat purchases, improves engagement and makes email a predictable revenue channel. Instead of just sending weekly campaigns, I build Klaviyo (Mailchimp & Omnisend) automated customer sequences that guide buying behavior through the entire customer lifecycle. From welcome flows, to abandoned cart recovery to post-purchase retention and win-back flows, every touchpoint is designed to support long-term customer value. 📊 RESULTS SNAPSHOT • 50 – 61% of total email revenue generated through automated flows • 12%+ opt-in rate (industry benchmark: 1–5% is considered good) • 35% of total revenue attributed to email marketing ⭐⭐⭐⭐⭐ "Ryan increased our revenue, improved brand professionalism, and built much stronger trust with our customers." - Jorden G. DTC Ecommerce Business Owner Over the past two years, I've helped ecommerce brands build and optimize lifecycle email systems inside klaviyo, focusing on customer retention, behavioral segmentation, and revenue generating automation. By combining email strategy with customer behavior and buying intent, brands can create a more relevant experience that drives stronger engagement, higher conversions, and greater customer lifetime value. If you're wondering whether your email marketing is generating as much revenue as it should, send me a message. I'm always happy to discuss opportunities to improve your retention, repeat purchases, and lifecycle performance.

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐌𝐚𝐢𝐥𝐜𝐡𝐢𝐦𝐩 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 | 𝐤𝐥𝐚𝐯𝐢𝐲𝐨 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 | 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 ⭐️⭐️⭐️⭐️⭐️ "Oluwatosin did a great job on this quick Mailchimp task. She understood the requirements clearly and delivered exactly what was needed within a short time. The campaign was set up properly and looked professional. Communication was smooth and efficient. I would definitely recommend her for similar projects." Is your email list a revenue channel? Most ecommerce brands treat Mailchimp like a newsletter tool instead of the retention engine it can be. The result: low open rates, abandoned carts nobody follows up on, generic blasts that get ignored, and subscribers who unsubscribe before they ever buy twice. I fix that. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐈 𝐒𝐨𝐥𝐯𝐞 - Campaigns that get ignored or land in spam - No automation, missed abandoned cart and win-back revenue - Flat, unsegmented lists sending the wrong message to the wrong people - Templates that look unprofessional or aren't mobile-responsive - No clear system for turning first-time buyers into repeat customers 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 I don't just send campaigns, I build systems. For every client, I: -Audit your current setup to find where subscribers and revenue are leaking - Build segmented audiences so the right message reaches the right person - Design branded, high-converting Mailchimp templates - Set up automations, welcome series, abandoned cart, post-purchase, win-back - Test and refine subject lines, send times, and content for better engagement 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 - Mailchimp Setup & Automation - Ecommerce Email Strategy - Custom Template Design - List Management - Landing Pages - Reporting & Optimization 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐄𝐱𝐩𝐞𝐜𝐭 - Professional, on-brand campaigns that reflect your business - Automated journeys that keep working even when you're not - Organized, segmented lists instead of one generic blast list - A Mailchimp account built for long-term, sustainable growth - [Optional: add a real result here once you have one, a true, specific number converts far better than a generic promise] Ready to improve your email marketing? 𝐈𝐧𝐯𝐢𝐭𝐞 𝐦𝐞 to your project or 𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞. I'd love to help your business grow. 𝗧𝗢𝗣 𝗦𝗞𝗜𝗟𝗟𝗦 Mailchimp email marketing strategy, Mailchimp campaign management, Mailchimp automation setup, Mailchimp audience segmentation, Mailchimp customer journey, Mailchimp list building, Mailchimp pop-up forms, Mailchimp signup forms, Mailchimp automation workflow, Mailchimp deliverability optimization, Mailchimp email funnel, Mailchimp email templates, Mailchimp email design, Mailchimp email optimization, Mailchimp abandoned cart recovery, Mailchimp welcome series, Mailchimp product recommendation emails, Mailchimp re-engagement campaigns, Mailchimp sales funnel setup, Mailchimp conversion optimization, Mailchimp A/B testing, Mailchimp performance analytics, Mailchimp email strategy consulting, Mailchimp ecommerce integration, Mailchimp Shopify automation, Mailchimp Mailchimp Mailchimp, Mailchimp B2B marketing, Mailchimp landing pages, Mailchimp drip campaigns, Mailchimp cross-sell and upsell emails, Mailchimp customer retention strategy, Mailchimp lead generation, Mailchimp customer reactivation, Mailchimp broadcast campaigns, Mailchimp promotional campaigns, Mailchimp seasonal campaigns, Mailchimp responsive design, Mailchimp template customization, Mailchimp dynamic content, Mailchimp personalized automation, Mailchimp behavioral triggers, Mailchimp purchase follow-ups, Mailchimp cart abandonment flow, Mailchimp re-subscription emails Mailchimp data-driven segmentation, Mailchimp conversion tracking, Mailchimp marketing optimization, Mailchimp mobile-friendly templates 𝐏𝐑𝐎𝐅𝐈𝐋𝐄 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒 #MailchimpSpecialist #EmailMarketingExpert #MailchimpNewsletterCreation #MailchimpCampaignSetup #MailchimAutomationWorkflow #MailchimpSubscriberGrowth #MailchimpEmailOptimization #MailchimpDeliverability #MailchimpSpamCompliance #MailchimpResponsiveDesign #MailchimpMarketingStrategy #MailchimpCampaign#MailchimpDigitalMarketing #MailchimpOnlineMarketing #MailchimpEmailAutomation #MailchimpContentCreation #MailchimpListSegmentation #MailchimpMailchimpMailchimp #MailchimpConversionOptimization #Mailchimp #EmailMarketing #EcommerceGrowth #MailchimpLeadGeneration #MailchimpColdEmail#MailchimpColdEmailAutomation #MailchimpMailchimp #MailchimpPro

"𝗣𝗿𝗼𝗳𝗶𝘁 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗿𝗲𝗽𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗯𝗼𝗮𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗯𝗿𝗶𝗻𝗴 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺." — 𝗪. 𝗘𝗱𝘄𝗮𝗿𝗱𝘀 𝗗𝗲𝗺𝗶𝗻𝗴 I handle the technical setup, landing pages, and email flows so your marketing runs on autopilot. What I Deliver for Your Business: ◈ Audit: Deep Shopify audit, Klaviyo audit, and integration & email flow auditing. ◈ Strategy: Custom email marketing strategy using email marketing automation tools. ◈ Targeting: Precise email list segmentation and TagFlow setup for active buyers. ◈ Content: Expert email copywriting, email design, and email marketing template creation. ◈ Tracking: Monitoring email marketing metrics and performance tracking. ◈ Analysis: Data-driven email marketing analysis and email campaign analysis. Specialized Technical Skills: ✦ GHL Workflow: Rapid GoHighLevel CRM setup, workflow automation, and snapshot creation. ✦ Migrations: Seamless email migration from Mailchimp to Klaviyo for Shopify and WooCommerce stores. ✦ Flows: Automated abandoned cart flows, welcome series, browse abandonment, and post-purchase flows. ✦ Calendars: Lead generation via custom GoHighLevel calendar setup and appointment booking systems. ✦ Deliverability: Email deliverability troubleshooting to protect your sender reputation and improve inbox placement. ✦ Optimization: Rigorous email marketing A/B testing and campaign optimization. ✦ Integrations: Connecting GoHighLevel, Klaviyo, Shopify, Stripe, Zapier, Make com, Calendly, and third-party tools. Whether you need a high-converting funnel, a landing page that actually converts, or a Klaviyo expert to recover lost revenue, I've got you covered. Beyond implementation, I also provide training and consulting to help you confidently manage your campaigns and maximize results. Let's connect your systems and grow your profit today. Key Skills: GoHighLevel Automation Expert | GoHighLevel Sales Funnel Expert | GoHighLevel (GHL) Subaccount Setup | GoHighLevel Website Design | GoHighLevel Landing Page Design | GoHighLevel Sales Funnel Creation | GoHighLevel Automation | GoHighLevel SaaS Configuration | GoHighLevel Email Marketing | GoHighLevel Calendar Setup | GoHighLevel Appointment and Opportunity Management | GoHighLevel Integrations | GoHighLevel Workflow Design | GoHighLevel Snapshot Creation and Setup | GoHighLevel Email Configuration | GoHighLevel Community Setup | GoHighLevel Membership Setup | GoHighLevel Store Design | GoHighLevel CRM Automation | GoHighLevel CRM Software | GoHighLevel Email Automation | GoHighLevel Email Campaign Setup | GHL AI Agents | GoHighLevel Expert | GoHighLevel Funnel | GHL Website | GoHighLevel SEO | Klaviyo Email Marketing | Email Automation | Email List Segmentation | Email List Growth | Email Marketing Strategy | Email Deliverability | Email Marketing Analysis | Email Marketing Consulting | Email Marketing Optimization | Email Marketing Automation Tools | Email Marketing Software | Email Marketing ROI | Email Marketing Metrics | Email Marketing Analytics | Email Marketing Copywriting | Email Marketing Design | Email Marketing Performance | Mailchimp | ActiveCampaign | Omnisend | Klaviyo | HubSpot | Email Automation | Email & Newsletter | Email Campaign Setup | Email Copywriting | Email Campaign | Email Campaign Optimization | Email Marketing | Email Management | Email Marketing Strategy | Shopify Marketing | Email Design | Audience Segmentation & Targeting | Customer Retention Strategy | Campaign Management | Marketing Automation | Graphic Design | Email Template Development | Email Deliverability | PSD to HTML | CRM Software | Marketing Strategy | Copywriting | Campaign Setup

👋 I'm Dora, an ecommerce growth strategist with 20+ years of hands-on experience scaling DTC and marketplace brands. I work as a fractional growth partner, not a task executor. That means I come in, assess what actually matters, make decisions alongside your team, and build systems that hold up over time. I have operated at the director level across Shopify Plus, Amazon Seller and Vendor Central, Klaviyo, and Attentive. I do not just know these platforms conceptually. I have lived inside them across verticals, seasons, and revenue stages. I augment that depth with AI-powered production tools that accelerate output without diluting strategy or brand voice. If you need senior ownership of ecommerce growth and want someone who can step in with clarity and move fast, that is exactly what I do. WHAT I SPECIALIZE IN Ecommerce and Marketplace Growth Amazon Seller and Vendor Central performance, catalog optimization, A+ Content, SEO-driven listings, and Shopify conversion strategy. I focus on the structural work that compounds: better listings, cleaner catalogs, tighter funnels. Retention and Lifecycle Systems Full-funnel email and SMS programs built on Klaviyo and Attentive. Welcome, abandonment, post-purchase, winback, and re-engagement flows with segmentation that turns one-time buyers into repeat customers and repeat customers into your most valuable cohort. Cross-Channel Growth Strategy Alignment across site experience, Amazon, lifecycle marketing, and paid acquisition, informed by GA4, attribution data, SEO, and AEO. Strategy that connects channels rather than managing them in isolation. AI-Augmented Execution I use AI tools to produce faster, iterate more, and deliver stronger creative output without adding overhead cost to clients. The strategic judgment stays human. The production gets smarter. Performance and Prioritization Clear decision-making using conversion rate, CAC, LTV, ROAS, and funnel performance. Reporting that leadership teams can act on, not just review. SELECTED RESULTS 531% year-over-year growth in high-margin product sales through merchandising and funnel improvements $5M+ in SMS-driven revenue using Klaviyo and Attentive lifecycle strategy 20%+ conversion rates on high-intent lifecycle flows during peak seasons 197% increase in sessions and 27% sales growth after Amazon catalog optimization 97% year-over-year revenue growth in Q1 through email, SEO, and channel strategy 100% ROI on live omnichannel events by closing seasonal brand gaps

Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success I find the revenue already sitting inside your store. I spent 25+ years founding, scaling, and exiting my own ecommerce companies across supplements, subscription, manufacturing, nutraceuticals, and consumer products. I have lived the operator side of growth: cash flow, CAC pressure, conversion problems, failed launches, retention leaks, agency confusion, inventory risk, and the constant question every founder eventually has to answer: Where is the money leaking? That is the problem I help solve. Since my last exit, I’ve spent the last two years building RavenOS, my private AI-assisted growth analysis system. It helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a normal audit process. It looks for the things most teams miss: failed payments, weak lifecycle flows, cohort decay, discount stacking, checkout friction, poor offer sequencing, low repeat purchase, and revenue hiding inside the existing customer base. Outside of client work, I also build my own software systems. One current example is NRGX Labs, my invite-only institutional options research platform. I designed and built it around 18 quant engines, roughly 190 API routes, 160K+ lines of Python/JS, 1,200+ tests, and a layered OpenAI system that turns deterministic market structure into clear research, explanations, and structured trade-readiness outputs. So when I talk about AI-assisted growth systems, data-backed ecommerce analysis, or product experience, I’m not speaking theoretically. I’ve built real systems where the AI layer has to be grounded, constrained, useful, and commercially practical. RavenOS is the tool I wish I had when I was running my own brands. Back then, I found leaks the hard way: by losing the money first. That is where 25 years of founder/operator pattern recognition comes in. I am not handing you generic AI output or a 40-page deck of best practices. I am looking at your business like someone who has sat in the founder seat with his own money on the line. What you get is a clear read on where revenue is being lost, what it is likely costing you, and what I would fix first. 🤓 A few background highlights: • Founded and scaled 6 companies across ecommerce, manufacturing, nutraceuticals, subscription, and consumer products • $587M+ in gross retail sales across founder-led DTC brands • Built subscribe-and-save programs with 250k+ monthly members, plus a 4,000-member monthly box • Exits include MySupplementStore, GeekBox, and KEEG Ocean Plastics, which was acquired by University of California, Irvine • Shopify Plus brands with sustained 4-6% conversion rates • Inc. 5000, #40 fastest-growing retail company in the U.S. • Inc. Magazine “30 Top CEOs Under 30” • Expert-Vetted Top 1% on Upwork • Nearly $3M billed since 2021 • 100% Job Success I find that most engagements fall into one of three categories: 👉 GROWTH BLUEPRINT My flagship engagement. I review your current growth stack with the help of RavenOS, then deliver a complete operator-level blueprint: performance snapshot, ranked revenue-leak map, acquisition and lifecycle fixes, retention/subscription opportunities, CRO priorities, and a practical 90-day execution plan. This is best for brands that know there is more revenue in the business but need a sharper read on where it is sitting and what to fix first. 👉 CONVERSION & RETENTION SPRINT A focused engagement around one constraint: funnel efficiency, lifecycle revenue, repeat purchase, email/SMS performance, offer clarity, checkout friction, or revenue per visitor. This is best when the problem is already visible and you want a senior operator to help diagnose and prioritize the fix. 👉 FOUNDER GROWTH ADVISORY + MONITORING Ongoing advisory for founders who want a senior growth operator watching the business week over week. RavenOS surfaces anomalies, leaks, and opportunities. I review the findings and help turn them into practical decisions before they cost you a quarter. Most businesses do not need more complexity or another dashboard. They need an accurate read on where revenue is being lost, a short list of what to fix first, and someone who has actually done it before. That is where I come in.

My Klaviyo flows generated £9,000+ in attributed revenue for a jewelry brand in 30 days a 1,477% increase from the previous period. I've since built the same systems for fashion, nutrition, and wellness brands on Shopify. If your email isn't producing 25–35% of your store's revenue, your flows haven't been touched in months, or you're sending campaigns only when you remember to your problem isn't email. It's an unmaintained system. I rebuild it around buyer psychology, segmentation, and deliverability so it compounds over time instead of decaying. Free audit, no obligation: Send me your store URL or a recent campaign and I'll send back a 5-minute Loom showing 3 specific revenue fixes I see in your account. Most clients start here before any paid work. What I build: → Welcome sequences that convert new subscribers into first-time buyers → Abandoned cart, browse abandonment, and checkout recovery flows → Post-purchase, win-back, and replenishment flows for repeat revenue → Campaign calendars and newsletter strategy for consistent, non-random sends → Klaviyo SMS flows and campaigns layered into existing email systems → Email migrations - Mailchimp to Klaviyo, ActiveCampaign to Klaviyo without losing subscribers or sender reputation → Klaviyo and Mailchimp audits with 3 specific revenue fixes, no fluff → Deliverability fixes SPF, DKIM, DMARC, and sender warming → Pop-up, sign-up form, and lead magnet funnels that actually convert Results I've driven: → Jewelry brand (Shopify): built a 7-flow Klaviyo system; email revenue grew from £2K to £8K/month in 8 weeks → Fashion DTC brand: took email-driven sales from £0 to £2K/month in 60 days through flow rebuild and segmentation → Course creator: 4-email launch sequence drove £4K in launch revenue from a 1,200-person list → Nonprofit migration from Mailchimp to Brevo: cut platform cost 60%, lifted open rate from 18% to 31% How I work: Audit → I review your account, flows, list health, and last 90 days of data. Strategy → I send a written plan with the 3–5 changes that will move revenue most. Build → I execute copy, design, setup, segmentation, deliverability. Optimize → I track weekly and tune based on real data, not guesses. Who I work best with: Shopify and WooCommerce brands in fashion, jewelry, beauty, or wellness doing £5K+/month who want email to become 25%+ of revenue. Course creators and coaches with a 500+ list who want a real launch system, not a single blast. I'm not the right fit if you're looking for one-off campaigns with no strategy behind them. I build systems, not patches. Platforms: Klaviyo · Mailchimp · Brevo · Shopify · WooCommerce Certifications: Klaviyo Email Marketing Certified · Klaviyo Academy Flow & SMS Certificate · Figma Email Design Academy Keywords: Klaviyo expert, Klaviyo flows, Klaviyo automation, Klaviyo setup, Klaviyo Shopify, Shopify email marketing, abandoned cart recovery, email automation, email campaigns, eCommerce email marketing, Klaviyo email sequences, Klaviyo integration, Klaviyo SMS, Figma to Klaviyo, newsletter design, email template design, Klaviyo deliverability, Klaviyo sales funnel, email list segmentation, Shopify marketing automation, Klaviyo lifecycle emails, Klaviyo flow setup,Klaviyo Expert | Klaviyo Specialist | Klaviyo Email Marketing | Klaviyo Email Flows | Klaviyo Email Automation | Klaviyo Flows Setup | Klaviyo Automation Specialist | Klaviyo Campaigns | Klaviyo Abandoned Cart Flow | Klaviyo Welcome Series | Klaviyo Segmentation | Klaviyo A/B Testing | Klaviyo SMS Marketing | Klaviyo Email Design | Klaviyo Email Templates | Klaviyo Pop-ups | Klaviyo Migration | Klaviyo Audit | Klaviyo Optimization | Klaviyo Shopify Integration | Klaviyo DTC Brands | Klaviyo Email Strategy | Klaviyo Copywriting | Klaviyo Deliverability | Klaviyo Email Sequences | Klaviyo Abandoned Cart Recovery | Klaviyo Win-Back Flow | Klaviyo Newsletter Setup | Klaviyo Integration Specialist | Klaviyo Popup Setup | Klaviyo Flow Optimization | Klaviyo Segment Setup | Klaviyo List Management | Klaviyo Setup and Automation | Klaviyo Campaign Manager | Klaviyo WooCommerce | Klaviyo BigCommerce | Klaviyo Popups & Forms Specialist | Klaviyo Audit | Email Marketing Strategy | Email Marketing Optimization | Email Campaign Management | Email Campaign Setup | Email Automation | Email Segmentation | A/B Testing | Email Deliverability | Email Conversion Rate | ROI-Driven Emails | Responsive Email Design | HTML Email Templates | Emails | Email Branding | Newsletter Design | Automated Email Sequences | Mailchimp Email Marketing | Mailchimp Automation | Email Marketing Manager

Are you sending emails but not seeing the revenue your brand deserves? Many ecommerce businesses have Klaviyo set up, flows running, and campaigns going out regularly yet email still isn't generating consistent, scalable revenue. The problem usually isn't email itself. It's the strategy behind it. Successful email marketing is more than sending newsletters. It requires a well-built lifecycle marketing system that turns subscribers into customers and customers into repeat buyers. I help Shopify and DTC ecommerce brands increase email-driven revenue through Klaviyo strategy, automation, segmentation, deliverability optimization, and retention marketing. How I Help Ecommerce Brands Grow Email Automation & Flow Optimization * Welcome Series * Abandoned Cart Flows * Browse Abandonment * Post-Purchase Sequences * Winback Campaigns * Replenishment Flows * Reactivation Campaigns * Cross-Sell & Upsell Automations Lifecycle & Retention Marketing * Customer journey mapping * Retention-focused automation * Repeat purchase strategies * Customer engagement optimization * Subscriber reactivation Campaign Management * Revenue-focused email campaigns * Promotional campaigns * Product launch campaigns * Seasonal and holiday campaigns * Campaign planning and execution Advanced Segmentation * Behavioral segmentation * Purchase-based targeting * Engagement-based audiences * VIP customer segments * Predictive analytics and personalization Deliverability & List Health * SPF, DKIM, and domain authentication * Inbox placement optimization * Sender reputation improvement * List cleaning and hygiene * Deliverability monitoring Shopify & Klaviyo Integration * Complete Klaviyo setup and optimization * Shopify integration and tracking * Customer data synchronization * Revenue attribution setup * Automation architecture SMS Marketing * Klaviyo SMS * Postscript * SMSBump * Automated SMS flows * Multi-channel retention strategies What You Can Expect ✔ Increased email-attributed revenue ✔ Higher customer lifetime value (LTV) ✔ Improved deliverability and engagement ✔ Better customer segmentation ✔ Increased repeat purchases ✔ Data-driven testing and optimization ✔ A scalable retention system built for long-term growth Why Work With Me? I focus on the metrics that matter most: * Revenue growth * Customer retention * Conversion optimization * Subscriber engagement * Repeat purchases * Lifecycle performance Rather than simply executing tasks, I build and optimize systems that continuously generate revenue and strengthen customer relationships. From strategy and audits to implementation, testing, reporting, and ongoing optimization, I can manage your Klaviyo ecosystem end-to-end. Core Expertise Klaviyo | Shopify Email Marketing | Ecommerce Email Marketing | Lifecycle Marketing | Retention Marketing | Email Automation | Customer Segmentation | Flow Optimization | Deliverability | A/B Testing | Email Campaign Management | SMS Marketing | Customer Journey Optimization | Conversion Optimization | Revenue Growth | DTC Marketing

From an intangible idea to real-world execution, I stay relevant with the latest marketing strategies. I am constantly getting hands-on training with the latest tech to stay on the cutting edge when it comes to marketing. I do this so I can have experienced it myself and not just be speaking theory. Specialties: - Web Design - White Hat SEO - Video Creation & Marketing - Social Media Specialist - IT and Programming specialist I am not a commissioned salespeople trying to hit a quota. I provide measurable results based on the amount of money spent. I customized marketing strategies to ensure the highest ROI. Also, I share the same values as most business owners which are the fact that if you work hard and you play by the rules you will be successful. Skills Include SEARCH ENGINE OPTIMIZATION (SEO) When you enter words on search engines such as Google, Yahoo, Bing, etc and hit enter you will see a list of web results that contain those words. As a user you probably know that you will tend to visit the websites that are at the top of this list and you will perceive it as more relevant to the search. You may be asking, how does one website rank better than others? Because they use powerful web marketing techniques commonly known as Search Engine Optimization (SEO). I can provide you with expert advice on how to create rich content, metadata and, keywords that helps search engines find and rank your site higher than the millions of other sites and help you get the traffic you need for higher conversion. Social Media There's lots of buzz around social media, but is it right for your business? We are a boutique agency whose Principal is actively involved in Social Media. We believe first and foremost that social media is about building relationships. The new way of communicating has moved from push to pull. Creating a voice in social spaces requires authenticity and providing valuable content that is sharable. That is why it is called social media.... you create media assets that become social objects that hopefully, people will want to talk about and share with their friends and circles of influence. I can assist with basic and advanced consulting strategies to help you participate in Social Media the right way and provide tools to measure a return on your investment. Initially, your ROI may not be apparent, but through time, and with consistent effort in creating good content, brand awareness will increase. Web Design I can assist you with the development of a website design that matches your company's vision and takes it to the next level in terms of ease of use, navigation, and customer response. Also, I can do graphic designs and programming in which I am highly skilled at designing a site that will match your company's branding and enhance your presence on the Web. From the simplest design to the most sophisticated websites available, I can help to create an effective website to help you generate new customers and grow your business online. Web design with personality: It's what I do. In a world of boring corporate websites, I can make yours stand out from the crowd. Every website comes with a password-protected control panel so you can keep your website updated on your schedule. Simply log in and change your pages! Mobile Apps My goal is in helping you succeed in your mobile marketing efforts to increase your foot traffic for your offline business. We all know that Yellow page advertising is dead and you will make more sales through mobile advertising than print advertising (dollar for dollar). Perhaps you are used to traditional marketing and don't understand how you can make more sales with all these new media. You don't have to be social media savvy or even have a smartphone to implement some of these strategies to increase sales. Using mobile phones, PDAs, and mobile devices for marketing purposes are what all the top companies are focusing on. Mobile marketing is here now, just like the Internet was, back in the day. How many shares of stock would you own today if you had invested in Amazon, Microsoft, or another company when they first started? Mobile marketing is like your ticket to financial freedom if you act on it now, and not when the rest of the world has already been doing it for ten years. I can create mobile campaigns through various marketing channels: blogs, websites, business cards, flyers, email campaigns, and social media. Immediate results are realized. Results = sales. Sales = more customers. More customers = more money.