I am a graphic designer specialized in packaging, labels, and brand identity, with 10+ years of experience and over 250 products developed. I work from concept to final print-ready files and realistic 3D mockups, ensuring designs that are visually strong, technically accurate, and aligned with market strategy. I’ve helped supplement and consumer brands create packaging that increases credibility, communicates value, and meets FDA/ANVISA compliance. Whether you need a new label, a full brand identity, or a packaging redesign, I can deliver a clean, professional result that stands out.

With 12 years in the design industry, I've learned that good design solves business problems, not just makes things look nice. Whether you're an author launching a book, a founder building a brand from scratch, or a company scaling into new markets, I turn your ideas into visuals that actually perform across print and digital. My work spans brand identity, book design, packaging, and the full range of print design work, vehicle wraps, apparel, and marketing materials, all built to work together as one cohesive system rather than a pile of disconnected files. --- MY CORE DESIGN PILLARS --- | BRAND IDENTITY AND STRATEGY | I help companies build credibility through strategic Corporate Identity systems that stay scalable across every medium and aligned with your market positioning. • Brand identity design aligned with your Tone of Voice and Brand Archetypes • Custom Logo Systems, Stationery, and Business Cards • Brand Bibles including Typography and Color Theory • Social Media Kits, Email Signatures, and Icon Sets | BOOK FORMATTING AND PUBLISHING | I specialize in full scale book design and professional typesetting for global platforms. From manuscript to final file, I handle full book formatting for both print and digital release. • Professional layout for Paperback, Hardcover, and eBook ePub • Guaranteed acceptance on Amazon KDP, IngramSpark, and Barnes and Noble • Market competitive Book Covers for fiction and non fiction | PACKAGING AND LABEL DESIGN | I create retail ready packaging that meets technical manufacturing and regulatory requirements. • Industry standard Dielines, CMYK print ready files, and Label Design • Regulatory compliance knowledge including FDA, USDA, and FSIS standards • Box Design and 3D Mockups for shelf and e-commerce impact | PRINT DESIGN AND MARKETING COLLATERAL | I design promotional materials that support sales and marketing efforts across every touchpoint. • Flyers, Brochures, Leaflets, and Sell Sheets • Door Hangers, Menus, and Infographics • Banners, Booth Designs, and Stationery | VEHICLE AND MERCHANDISE DESIGN | • Vehicle Wraps, Food Truck Wraps, and Car Livery • T-shirts, Custom Apparel, and Branded Merch | PRESENTATION DESIGN AND PITCH DECKS | I turn complex business data into investor ready presentations. • Strategic structures for Seed and Series A funding rounds • Fully editable Theme Files for PowerPoint, Google Slides, and Canva --- SPECIALIZED INDUSTRY EXPERIENCE --- I deliver tailored design across Food and Beverage, Beauty and Cosmetics, Health and Wellness, and Supplements, along with Real Estate, Finance, SaaS, and Technology, plus independent Authors in Publishing. --- TECHNICAL EXPERTISE AND TOOLS --- I work primarily in Adobe Illustrator, Photoshop, and InDesign for industry standard precision, with Figma for digital assets and PowerPoint and Canva for client editable files. Why work with me? 12 years of artistic experience paired with technical knowledge that printers and manufacturers actually rely on. You get a functional asset, not just a pretty image, something that works correctly the first time, .whether it's a KDP-ready manuscript, an investor's inbox, or a store shelf. Send a message or click Invite to Job and let's talk about your project.

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

Are you looking for a designer who can handle 𝗯𝗼𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 needs without hiring two people? That's exactly what I do. I am a professional 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝗻𝗱 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 with hands-on experience helping brands across e-commerce, retail, food, supplements, and cosmetics look premium and sell more. 🎨 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 𝗗𝗘𝗦𝗜𝗚𝗡 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: ✔ Logo design & complete brand identity ✔ Social media graphics (Instagram, Facebook, Amazon) ✔ Flyers, brochures, banners & marketing materials ✔ Amazon product listing infographics & A+ content ✔ Business card, letterhead & stationery design 📦 𝗣𝗔𝗖𝗞𝗔𝗚𝗜𝗡𝗚 𝗗𝗘𝗦𝗜𝗚𝗡 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: ✔ Product label & sticker design (food, supplement, cosmetic, beverage) ✔ Pouch, sachet & stand-up bag design ✔ Box, sleeve & carton packaging design ✔ Dieline setup & print-ready files (AI, PDF, EPS) ✔ Realistic 3D product mockups & renders 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? ✅ 94+ completed projects with 93% Job Success ✅ Fast delivery with unlimited revisions ✅ Print-ready files — no back-and-forth with printers ✅ Deep knowledge of Amazon listing requirements ✅ One designer for your full brand — packaging + graphics Whether you're launching a new product, rebranding, or need ongoing graphic support. I deliver 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 that makes your brand stand out. 𝗟𝗲𝘁'𝘀 𝗯𝘂𝗶𝗹𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗲𝗹𝗹𝘀. 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆!

Hi, I’m Asiya, a designer dedicated to creating designs that captivate and connect. With a 10+ years of experience in design and a passion for innovation, I help businesses like yours stand out. I specialize in: ⭐ Graphic Design ⭐ Illustration ⭐ Branding ⭐ Print Advertising ⭐ Slide Deck/Pitch Deck design ⭐ Event Design/Marketing ⭐ Packaging Design ⭐ Product Marketing I stay ahead of design trends to deliver work that’s fresh, unique, and impactful. Let’s create something amazing together!

🤘 𝗜’𝗹𝗹 𝗿𝗮𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘂𝗻𝗶𝗾𝘂𝗲, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗱𝗲𝘀𝗶𝗴𝗻. I specialize in Branding, Packaging Design, and E-Commerce & Ads Visuals that not only look premium but also drive sales and strengthen your brand identity. ✏ 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵: ↪︎ Branding & Visual Identity ↪︎ Label & Box Design (Product Packaging Design, Print-Ready Packaging Files) ↪︎ Marketing & Print Materials (Retail Packaging, Sustainable Packaging, Modern Branding) ↪︎ Product Listing Images for E-Commerce, Amazon, Shopify, and TikTok You’ll get clean, strategic designs that help your product stand out — from realistic 3D mockups and impactful layout compositions to eco-friendly packaging visuals that strengthen your brand presence both online and in retail. 👥 𝗜 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 — collaboration and feedback are key. This process ensures a fast, high-quality result perfectly aligned with your business goals. My clients’ reviews confirm that. 👩🏼‍💼 𝗠𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻: • Creativity — you get unique, market-ready ideas • Attention to detail — every pixel counts • Adaptability — minimalist, luxury, or playful styles tailored to your brand • Marketing mindset — designs built to convert • Technical expertise — I know packaging production inside out 💎 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: • E-Commerce & Retail • Food & Beverage • Beauty & Cosmetics • Health & Wellness • Fashion & Lifestyle Products 🪄 If you’ve never worked with Brand Identity or Product Packaging before, I’ll guide you through each step. I use proven brand questionnaires to collect all essential info upfront. ✺ After each project, I offer 𝘁𝘄𝗼 𝘄𝗲𝗲𝗸𝘀 𝗼𝗳 𝗳𝗿𝗲𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 to ensure a seamless launch. 📁 𝗠𝘆 𝗽𝗿𝗼𝗰𝗲𝘀𝘀: 1️⃣ Interview 2️⃣ Concept Development (2–3 versions) 3️⃣ Presentation + first round of edits 4️⃣ Final revision 5️⃣ Preparation of print-ready layouts With 7+ years of experience, I deliver high-quality Branding & Packaging Design backed by deep knowledge of Typography, Color Theory, and Brand Strategy. 📍 As a full-time freelancer, I respond promptly and maintain consistent communication. 🔎 If you’re looking to build a strong, recognizable brand, attract new customers, and increase product value — let’s talk! Thanks for your consideration, Kseniia ✉ 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱. ❤️ Be brandy. Be trendy.

I help startups and growing brands create premium brand identities and print-ready packaging that looks great, prints accurately, and supports a professional product launch. From logo design to packaging systems and product labels, I deliver design solutions that help brands launch with confidence and consistency. My focus goes beyond aesthetics. Every design is built to be practical, production-ready, and aligned with your business goals. With 187+ successfully completed projects and Top Rated status on Upwork, I’ve worked with businesses across food & beverage, cosmetics, skincare, supplements, consumer products, and e-commerce. Every project is handled with a balance of visual impact, strategic thinking, and technical precision to ensure smooth production and a consistent brand experience. ✔ What I Can Help You With • Brand Identity Design • Logo Design • Color Palette & Typography • Brand Guidelines • Visual Identity System ✔ Packaging & Label Design • Product Packaging • Box Design • Pouch Packaging • Bottle & Jar Labels • Supplement Labels • Food & Beverage Packaging • Cosmetic & Skincare Packaging • Packaging Artwork • Retail Packaging • Amazon Packaging ✔ Print Production • Print-Ready Artwork • Dieline Creation • CMYK Color Setup • Bleed & Safe Margins • Commercial Printing Files ✔ Why Clients Choose Me • Print-ready files that reduce production issues • Strong understanding of branding and packaging strategy • Clean, organized source files • Fast communication and reliable revisions • Detail-oriented workflow from concept to final delivery • Designs that balance creativity with commercial practicality I primarily work with startups and growing businesses looking to launch new products, refresh their brand, or improve their packaging for retail and e-commerce. If you're looking for a designer who understands both branding and commercial print production, I'd love to learn about your project and help bring your vision to life. Let’s build a brand your customers will remember.

I'm a Creative Director in my own Design Studio TERRAQUEO, where I also Illustrate and work as a Project Manager. I'm a professional designer with more than 15 years of experience in Brand, Illustration, Packaging Design with high knowledge of pre-press. I've been in Upwork for 12 years now with excellent results. I have a long list of happy clients. Blowing minds with graphics since 2008.

PACKAGING & LABEL DESIGN - DIGITAL ILLUSTRATIONS - PATTERN DESIGN 🟣 Upwork Skill Certification - Illustration 🟣 Upwork Skill Certification - Graphic Design Last feedback ⭑ ⭑ ⭑ ⭑ ⭑ "This is the second time we have hired Raffaela and she has been fantastic to work with so far - very quick to respond, great communication, quick turn around times - I am very happy to recommend her work." Design creates culture. Culture shapes values. Values determine the future of your products and the values you'll use to communicate with consumers. I will turn your ideas into reality. My approach to design is professional, and accurate – and I always deliver my work on time. IMPORTANT!: I'm almost fully booked, so hurry up, and get me on board before someone else does. I am an expert in Adobe Illustrator, Photoshop, InDesign, and Rebelle6. I work my magic with a Wacom display tablet. I specialize in creating (seamless) repeat patterns and placed graphics for packaging, apparel textiles, stationery, and homewares products. Likewise, I enjoy illustrating by hand and digitally, and can work in various styles. I like to work with women, artisanal and ethical companies or companies promoting green packaging solutions. My skills include: - label and packaging design - web illustrations - branding and logo design - creating seamless repeat patterns based on original or existing art - advising on production techniques and preparing files for textile printing - editing and recolouring photos/mock-ups - print files for typographies and suppliers My skills ⭑ LABEL AND PACKAGING DESIGN You will get modern, trendy, and attractive packaging. I also create mock-ups and cut dies. ⭑ PACKAGING ILLUSTRATIONS Illustrations for each packaging to make your products attractive. ⭑ DIGITAL ILLUSTRATIONS Creation of vector and digital watercolour illustrations for food and illustrations for children's books. ⭑ PATTERN ILLUSTRATION Involving seamless repeat prints and engineered placement prints. I’ve designed prints for home decoration (home textiles, decor and plates) I have more than 30 years of experience If you need any consultation, I’m here to help. Hire me or invite me to your job post, and I’ll be happy to discuss your project and give you some preliminary ideas before being hired. I am looking forward to hearing from you! Best, Raffaela.

Commercial Illustrator and graphic designer with 7+ years of experience creating commercial illustrations for books, packaging, branding, educational products, apparel prints, websites, invitations, stickers, and print materials. I specialize in watercolor illustration, line art, character design, packaging design, and cohesive visual storytelling for brands and publishing projects. My illustration style ranges from: • soft watercolor and realistic animal illustration • expressive cartoon and children’s book illustration • minimal line art and sketch illustration • premium commercial illustration for packaging and branding I create artwork that is not only visually strong, but also professionally prepared for real commercial use and printing. Clients work with me because I combine: • strong illustration skills • flexible artistic style • organized workflow • attention to detail • print-ready file preparation • responsive communication • unlimited revisions focused on achieving the best final result For me, client satisfaction and a polished final product always come first. I have experience creating: • children’s book illustrations • educational materials • packaging and label design • line art illustrations • technical and infographic illustrations • character design and expression sheets • apparel and merchandise illustrations • posters, invitations, stickers, and branding graphics • layouts for printable and publishing products I also worked on technical illustration projects for educational books, combining clean structure with visually engaging illustrations. My workflow usually includes: • discussing the brief and visual direction • researching references and building style consistency • sketch approval stage • illustration development • revisions and refinements • final print-ready file preparation I work professionally with: • Procreate • Adobe Illustrator • Adobe Photoshop • Canva • vector and raster illustration One of the things clients value most about working with me is flexibility. I can adapt to different illustration styles and match existing aesthetics while still keeping the artwork professional and cohesive. 🗨️Client feedback: Rating ⭐⭐⭐⭐⭐ "Alina was great to work with. She is talented and takes pride in her work. Most of all, she's eager to please, and she did as many revisions as I requested, something I really value. it's important for her that her clients are happy and pleased with the outcome. She draws by hand and is hardworking, her turnaround is quite fast, so I didn't have to wait long to recieve her work. She delivered exactly what I needed and I'm pleased with the final outcome." Whether you need watercolor illustrations, expressive characters, clean line art, packaging visuals, educational graphics, or print-ready commercial illustration— I’d love to help bring your project to life. I've completed 50+ projects with a 100% Job Success Score. Send me a message and tell me about your project — I’m always happy to discuss ideas and find the best creative direction together. updated 9.06.2026