I help brands get seen, heard, and remembered through strategic media planning, buying, and campaign execution across out-of-home (OOH), connected TV (CTV), streaming audio, radio, digital, mobile, and location-based advertising. With experience spanning media owner, agency, and client-side roles, I bring a practical, objective approach to marketing and media. Whether you're launching in a new market, scaling nationally, or refining your go-to-market strategy, I provide executive-level marketing guidance without the overhead of a full-time hire. My specialty is helping brands connect the physical and digital worlds through integrated campaigns that build awareness, generate engagement, and drive measurable business results. Services ▶ Fractional CMO & Marketing Leadership • Marketing strategy and annual planning • Go-to-market planning • Brand positioning and messaging alignment • Budget development and allocation • Agency and vendor management • Executive-level marketing guidance ▶ Media Strategy & Planning • Full-funnel media strategy • Audience development and targeting • Market expansion planning • Channel selection and media mix recommendations • Campaign flighting and sequencing • Geographic targeting and market prioritization • Integrated online and offline media plans ▶ Media Buying & Campaign Management • Billboards and Digital Out-of-Home (DOOH) • Transit, commuter rail, airport, and place-based media • Connected TV (CTV) • Streaming video • Streaming audio • Terrestrial radio • Programmatic display • Mobile advertising • Vendor negotiations and rate management • Campaign execution and oversight ▶ Audience Targeting & Location Intelligence • Geofencing • Retargeting • Competitor conquesting • Behavioral audience targeting • Event and venue targeting • Dealer and retail location targeting • Mobile location intelligence • Custom audience development • Foot traffic attribution ▶ Analytics & Optimization • Campaign reporting • Attribution analysis • Performance reviews • Budget optimization • Cross-channel measurement • Strategic recommendations Industries I've supported clients ranging from startups to national brands across retail, fashion, consumer products, health and wellness, hospitality, financial services, manufacturing, professional services, nonprofits, and franchise organizations. Why Clients Hire Me I don't push inventory or recommend channels based on commission structures. I start with your goals, audience, geography, and budget, then build a strategy designed to reach the right people at the right time. Clients hire me when they need: • A media plan they can actually execute • An experienced partner to manage vendors and negotiations • A fractional marketing leader • An extension of their internal team • Someone who can connect brand awareness and performance marketing Whether you need a one-time media plan, ongoing campaign management, audience targeting strategy, or fractional CMO support, I can help build a smarter, more effective marketing program.

🎯15+ years of experience in Brand Marketing, Content Strategy, and Brand Narratives & Copywriting and Co-Founder Shimeji Creatives 🚀 Storytelling and strategy for your brand: experienced strategist, content creator, writer. ✍️Dedicated to ideas & narratives and highly skilled in brand strategy, marketing strategy, corporate communication and brand management across a wide range of industries. 📈 Strong media and communication professional with a background in filmmaking and a passion for supporting brands and organisations, driving and experiencing change. 🤝I work with individuals, brands and organisations on marketing and brand strategies, balancing brand values, audience needs and market opportunities. Professional Focus and Expertise for businesses and brands: 📌Creative Marketing Strategies and Content Strategy 📌Corporate Social Responsibility Narratives 📌Branding and Rebranding 📌Change Management Brand Narratives, Tone of Voice, Copywriting ✍️Brand Tone of Voice ✍️Brand Mission & Vision ✍️Brand Copywriting ✍️Website Copywriting ✍️Social Media Copywriting ✍️Educational Design | E-Learning | Online Course Writing ✍️Online Course Scriptwriting and Copywriting ✍️Educational Brand Narratives and Promotional Copywriting ✍️Brand Narratives and Creative Content ✍️Educational and Promotional Scriptwriting ✍️Pitch Deck Copywriting Strategic Focus and Marketing Expertise: 🚀Brand Marketing Strategy 🚀Launch & Growth Strategy 🚀Content Marketing Strategy 🚀Localized Marketing Strategies 🚀Brand Strategy & Brand Positioning 🚀Brand Audit and Competitor Audit 🚀Brand User Personas 🚀Brand Research & Market Research 🚀Email Marketing & Customer Acquisition 🚀Social Media Content & Strategy 🚀Organic Content and Paid Advertising Strategy 🚀Content Engagement Strategy & Content Formats 🚀Sales and Support Marketing Strategy 🚀Creative Multi-platform Strategies 🚀Innovative Ideas and Out-of-the-box-thinking 🚀Campaign Strategy & Crowdfunding Strategy 🚀Digital Storytelling & Visual Storytelling 🚀Video Content Strategy Interests: - Art and Design - Semiotics - Documentary Storytelling - Global Impact Campaigns - Immersive Experiences - Low-Impact Travel

⭐⭐⭐⭐⭐ I help ecommerce brands and service businesses scale with profitable Google Ads and performance focused PPC campaigns. My work centers on building and optimizing paid search systems that improve ROAS, increase sales, and give brands clarity on what is actually working so they can grow with confidence. 🎯 Skills & Expertise • Google Ads and YouTube Ads management • Ecommerce PPC strategy and optimization • Google Shopping, PMAX, Search, Display, and retargeting • Bing Ads and cross channel paid search • Ad copywriting, bidding strategy, and funnel structure • GA4, GTM, and conversion tracking setup • Google Merchant Center optimization • PPC systems for service businesses and online stores 📌 Experience With 8 years in paid advertising, I have managed millions in ad spend and supported more than 100 brands across twenty plus industries. I specialize in Google Ads for ecommerce, leading campaigns that have generated thirty five million dollars in tracked revenue. My experience includes full campaign ownership from creative and keyword strategy to tracking, optimization, and retargeting. I have helped brands scale from 0 to 1 million dollars in 6 months, delivered consistent four to eight times ROAS, and rebuilt accounts after failed agency partnerships. Clients work with me when they need clear communication, expert execution, and measurable performance. Whether the goal is to fix tracking, scale Shopping and PMAX, expand to YouTube, or clean up a struggling account, I bring a straightforward, results centered approach. ✅ Why Work With Me • 8 years of experience managing high performing ad accounts • Proven results including 35 million dollars in client revenue • Deep expertise in ecommerce PPC and full funnel strategy • Clear communication and transparent reporting • Reliable execution across setup, tracking, optimization, and scaling Keywords: Google Ads specialist, ecommerce PPC ads expert, Google and YouTube ads manager, Bing ads campaign manager, performance marketing for ecommerce, search engine marketing consultant, paid advertising for ecommerce stores, high ROI Google Ads, Google Ads audit and optimization, PPC campaign setup for ecommerce, Google Ads for product sales, YouTube ads for ecommerce, Bing ads for retail, paid search specialist, Google Ads and GHL automation, ads management for online stores, Google Ads retargeting expert, ecommerce ad funnel manager, PPC ads for service businesses, conversion focused Google Ads

Highly skilled SEO expert with 5 years of experience in crafting and implementing successful search engine optimization strategies. Proven track record of improving website rankings, increasing organic traffic, and enhancing online visibility. *Key Services:* - Keyword Research & Optimization - On-Page & Technical SEO - Link Building & Outreach - Content Optimization - SEO Audit & Analysis - Google Analytics & Tracking *Expertise:* - Google Search Console & Analytics - SEMrush, Ahrefs, Moz - Content Marketing - Local SEO - E-commerce SEO *Deliverables:* - Improved search engine rankings - Increased organic traffic - Enhanced website credibility - Data-driven insights & recommendations - Ongoing support & optimization *Why Hire Me:* - Proven SEO expertise - Strong analytical skills - Excellent communication - Timely delivery - Results-driven approach Feel free to contact me to discuss your SEO needs!

I run AI search visibility programs for B2B companies through SourceRank AI (a Danish Lead Co. practice). The short version: I help you show up when your buyers ask ChatGPT, Perplexity, or Google AI Overviews for recommendations in your space. Most companies have SEO covered but haven't touched AEO yet. The problem is that these AI tools pull from a completely different set of sources than Google, so ranking on page one doesn't mean you get cited when someone asks ChatGPT "what's the best [your category]." We audit where you currently appear (and don't) across all the major AI answer engines, figure out which queries your buyers are actually asking, and then build the content and citations that get you recommended. Some results from recent programs: - 104 qualified meetings and 25 new clients in 90 days (SaaS) - $240K ARR closed in 7 weeks (investor relations) - $1.3M in new revenue within 60 days - 10,000+ qualified meetings generated across B2B clients - $30M+ in pipeline influenced We've done this across SaaS, fintech, PE/VC, healthtech, manufacturing, professional services, and about 20 other verticals. We also run proprietary monitoring that tracks your citation presence weekly across all major models. Drop me a message and I'll run a quick AI visibility check on your company before we talk. Cheers, Martin

I am a growth expert specializing in paid advertising, conversion rate optimization, and pricing - ex-MasterClass and Calm, and I have improved LTV:CAC by 50%+ across 20+ products. 𝗦𝗘𝗟𝗘𝗖𝗧𝗘𝗗 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue through conversion rate and pricing optimization 📈 Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app businesses through conversion, pricing, and activation work 💎 +𝟲𝟴𝟬% revenue and +𝟭𝟰𝟰% LTV for a subscription app via funnel, pricing, and conversion optimization 🎯 +𝟯𝟳% LTV and a breakeven LTV:CAC for a seed-stage subscription product through pricing and conversion work 🚀 Built Calm's product-led growth from the ground up, lifting activation and retention across the subscription lifecycle "Michael led our conversion and pricing growth teams at MasterClass for several years. He is an artist in this domain - incredible intuition for what will work, and relentless execution on fast, iterative experimentation." - Growth leader, MasterClass Most conversion rate optimization help on Upwork is surface-level: a few button colors and a generic split test. I work the way high-growth San Francisco startups do - conversion driven by deep purchase-journey research, high-velocity experimentation, and pricing strategy that compounds. I have run this exact conversion playbook inside MasterClass and Calm and for 20+ subscription, e-commerce, and app businesses, turning conversion into a predictable growth engine instead of a one-off project. The result is conversion you can forecast, fund, and scale - not guess at. 𝗪𝗛𝗘𝗥𝗘 𝗜 𝗛𝗔𝗩𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗 🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - led conversion rate and pricing optimization: +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue 🏆 𝗖𝗮𝗹𝗺 - built product-led growth, activation, and retention from the ground up ⭐ Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app clients through conversion and pricing work ⭐ Conversion and growth advisor to 𝗥𝘂𝗻𝗻𝗮, 𝗜𝗺𝗽𝗿𝗶𝗻𝘁, 𝗦𝗽𝗹𝗮𝘀𝗵𝗟𝗲𝗮𝗿𝗻, 𝗦𝗶𝗣𝗵𝗼𝘅 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗦𝘁𝘂𝗱𝘆𝗙𝗲𝘁𝗰𝗵, and 𝗠𝗮𝗱𝗲 𝗜𝗻 ⭐ Selected for conversion, pricing, and product-led growth across B2C subscription, e-commerce, and health apps 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I help B2C subscription, e-commerce, app, and marketplace businesses grow through conversion rate optimization across the full funnel. Core services: 🔹 Conversion rate optimization - website and landing page conversion, signup and activation, and paywall conversion, from first landing through purchase 🔹 Full-funnel conversion - mapping the whole journey across acquisition, activation, retention, and referral, and fixing wherever conversion leaks 🔹 Experimentation and analytics - purchase-journey research, high-velocity A/B testing, and the measurement that makes every conversion win compound 🔹 Pricing and monetization - pricing strategy, price-point testing, and subscription packaging to grow LTV without hurting conversion 🔹 Growth strategy - the roadmap and product-led growth systems that make conversion repeatable across signup, activation, and retention 🔹 Paid media (secondary) - Google Ads and Meta to drive qualified traffic into a conversion-optimized funnel Whether you need a focused conversion audit or an ongoing conversion and growth partner, I build the system, not just a single test - and I leave your team able to run it. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 I do my best work with B2C and self-serve businesses - subscription apps, e-commerce brands, marketplaces, and products across health, wellness, fitness, and education. If people can discover and buy your product online without a sales team, conversion rate optimization is my lane. I am selective and take on clients where focused conversion and growth work will move a real number. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 1. Diagnose - deep purchase-journey research to find where conversion breaks 2. Prioritize - rank the highest-impact conversion and pricing bets 3. Test - high-velocity A/B testing and paid media experiments 4. Scale - double down on winners and turn conversion into a growth engine 5. Document - every test, result, and learning captured so your team keeps the conversion edge You get clear, documented outputs at every step - the same operating system I ran inside MasterClass and Calm. Send a message with your product and your #1 conversion or growth goal, and I'll tell you exactly where I'd start. Let's turn conversion into your growth engine.

If your marketing isn’t bringing measurable leads or revenue, it’s just noise. I help businesses fix that. My goal is to help you get clarity, results, and long-term growth, not vanity metrics. I’m Tim, a 30-something digital marketing strategist with over 10 years of experience helping service-based and B2B companies turn their marketing into profit engines. Specializing in service-based and B2B companies, my work focuses on aligning every campaign-SEO, paid ads, social, or email-with real business outcomes: more qualified leads, higher conversions, lower cost per acquisition, and sustainable growth. Clients come to me when they’ve spent too much on bloated strategies that don’t convert or when their teams need sharper systems to generate actual results. Here’s what I’ve delivered recently: - Raised a construction company’s ad conversion rate from 1.7% to 16% by building service-based landing pages and fixing poor targeting - Increased enrollments by 20% for a US-based online school after launching a full-funnel marketing strategy and brand revamp - Took an Instagram account from stagnant to 730,000+ reach organically through improved content strategy and targeting over the course of 2 years - Scaled a politician’s Facebook following from 35,000 to 800,000 followers in under 2 years I can run digital marketing from planning to execution with my expertise in the following: - Paid Ads: Google, Meta, TikTok (handling daily budgets from as low as $150 to $10,000 per day) - SEO: On-page, off-page, technical, and content mapping - Social media and Influencer Marketing: Strategy, outreach, and analytics - Email Marketing: Campaigns, segmentation, automation - Platforms: WordPress, Shopify, Odoo, GA4, HubSpot, Klaviyo, Semrush, Zapier If you're ready to improve your current setup or fix what’s not working, I’d be happy to offer a free marketing audit or strategy call.

🕵️I Build Actual Intelligence Systems I build complete AI systems that perform real operational work. My work spans construction quotation, financial market intelligence and trade execution, sales training, M&A due diligence, compliance intelligence, document validation, and conversational AI. These systems combine application logic, databases, AI reasoning, operational workflows, user interfaces, testing, auditability, and deployment infrastructure. 🏗️ Selected AI Product Builds AI-Powered Construction Quotation Platform Reduced quote time from 2 hours to 5 minutes AI-Assisted Financial Trading Platform Architected and built a modular financial market intelligence, strategy evaluation, and trade execution platform. It acquires live market data, analyzes structural liquidity and market terrain across multiple timeframes, identifies opportunities, generates trade intent, manages risk and exposure, routes orders through an exchange testnet, tracks positions, and records performance. AI Sales Training Platform It includes a backend API, database, authentication, session routing, training scenarios, transcripts, scoring, representative progression, and structured performance records. AI-Powered M&A Due Diligence Platform Designed and built an AI-powered due diligence platform for private-equity firms evaluating manufacturing acquisitions. Compliance Intelligence Platform Built a multi-module compliance intelligence platform for financial-services firms. It covers AML and KYC screening, risk management, regulatory-change monitoring, FinCEN and SAR case management, and FINRA trade surveillance through a FastAPI backend with OpenAI integration. 🕵️ AI Validation and Audit Work I identify AI failures before they cost clients money or reputation. In one engagement, I audited an SEC filing for a financial-services client and identified 47 fabricated citations in eight hours. The structured cross-audit method was designed to catch hallucinations in high-stakes documents before they reached a regulator, court, or board. 🎙️ Voice AI and Conversational Systems Configured and optimized an AI receptionist for a home-services company under a compressed launch timeline. Working directly with the product manager and head of engineering, I ran structured A/B/C testing to reduce homeowner hangups and improve call-handling quality. 📈 Operational AI and Automation Selected results from operational AI and automation work: Approximately 80% touchless invoice processing Invoice cycle time reduced from three days to same day Manual financial data entry reduced by approximately 90% Field reporting reduced from approximately 45 minutes to five minutes Missed operational follow-ups reduced by more than 90% On-time task completion improved by approximately 30% 🛠️ What I Can Build for You AI SaaS products and internal business applications AI quotation, estimation, and document-processing platforms Decision-support and operational command systems Sales-training and performance-management platforms Autonomous agents and multi-agent systems Complex workflows, APIs, and third-party integrations AI evaluation, audit, and failure-detection systems MVP architecture, product specifications, and implementation roadmaps Rescue plans for stalled, unreliable, or poorly structured AI products 💻 Technical Toolkit Languages and Frameworks Python FastAPI Laravel Livewire AI and Models OpenAI Claude AI system architecture and evaluation Automation n8n Make Zapier Custom webhooks GitHub Actions Data and Documents Document extraction OCR Financial-system integrations Custom dashboards APIs and Integration REST APIs Complex third-party integrations Built and open-sourced two GitHub developer tools: a three-tier AI agent memory system and a curated prompt-template library. 💼 Business Experience Behind the Technology More than 15 years leading business development, sales, operations, finance, product development, and technology initiatives. Grew an automotive division from $40 million to $140 million in annual revenue Secured major multimillion-dollar contracts Restructured companies to increase revenue while reducing costs Guided organizations through technology adoption and operational change That experience shapes how I build. I start with the business objective, operational bottleneck, decisions the system must make, and evidence required to prove it is working. I build the controls and checks needed to catch problems before they spread downstream. 🎯 Let’s Build Something Real Bring me the messy version of your idea. I’ll help turn it into an AI system people can actually use.

✅Content Marketing Certified ✅Google Ads Search Certification ✅Google Ads Display Certification ✅Google Ads Video Certification ✅Shopping ads Certification ✅Digital Marketing certified ✅Social Media Marketing ✅Email marketing certified ✅Google Analytics certification ✅SEO Certified ✅Google Ads Apps Certification ✅Microsoft Advertising Search Certification ✅Microsoft Advertising Display Certification ✅Microsoft Advertising Shopping Certification. I’m a proficient website content specialist, content writing and marketing expert with a strong record of delivering clear, high-quality work that supports your brand’s goals. I hold extensive experience in diverse industries with few including real estate, fashion, health-fitness, medical, IT, furniture, travel, event planning & child development programs. This affiliation has offered me with an opportunity to write for clients with different expectations & gaining a wealth of knowledge framing successful 15+ years of experience. My upwork feedback testifies my writing skills and adeptness in delivering high quality, unique, grammatically correct, engaging and informative content efficiently and on time. My passion and seriousness towards this job has helped to develop a list of happy yet satisfied clients. It would be my pleasure to help & achieve your business goals with detailed, user friendly and engaging content. --CORE SERVICE SUITE-- - Writing / Editing / Proofreading - Content Strategy Consulting and Implementation - Content Creation - Website, Blog, Social Media, Articles, PR, Technical Content, product Descriptions etc. - Social Media Strategy and Implementation - Mobile Marketing Content and Social Media Strategy - My work involves British, US, Canadian and Australian English and have delivered perfect content to the respective clients. - Website Content - Email Copy Content - Sales Funnel Content - Landing Page Content

Welcome to growth, partner. At Archivo, we build systems that generate leads, build your business, and save your budget. SEO/AIO, email, social media, video, paid ads - you name it, we have results. Check out case studies at ArchivoLabs. com. We work with in-house marketing teams, from strategy and planning to creative execution. ABOUT ARCHIVO ***Experience across AI, Saas, eCommerce, home services, and more ***UI/UX writing & neurolinguistic programming ***Transparent pricing - retainer and project-based fees available ***Full-funnel strategy & execution, from ad to landing page to email, for more clicks ***Expert-vetted Agency (i.e., Top 1% of Agencies) with 🌟🌟🌟🌟🌟reviews from happy clients. ABOUT THE FOUNDER ⊛Trusted partner of B2C & B2B brands, in tech, retail, web3, and more ⊛Ex-Big Four digital marketing strategist ⊛7+ years as copywriter and content creator, perfecting the brand voice across all channels ⊛3+ years as cybersecurity consultant and data privacy specialist for Fortune 500 companies ⊛Native English speaker, fluent in Mandarin