Certified Kajabi Expert & Instructional Designer | Course Creation, eLearning & Platform Builds. 16 years as a Certified Kajabi Expert. 25 years in instructional design and eLearning. Top Rated Plus. One person, covering both sides of what most projects split across two freelancers. I'm Mark Gregory. I build the Kajabi platform courses run on, and I design courses and eLearning content that people actually finish, at expert level, in either combination you need. Most freelancers offer one half of this. Kajabi specialists with no background in how people actually learn. Instructional designers who've never worked inside Kajabi. Finding someone genuinely strong at both, and able to deliver either independently, is uncommon. If you want a Kajabi platform built, migrated, or fixed by someone who has worked inside it for over a decade, that's a complete engagement on its own. If you want a course or eLearning programme designed, from scratch or from existing material, properly structured and paced so learners engage and complete it, that's equally a complete engagement on its own, regardless of platform. And if you want both handled together, so the platform and the course are designed to work as one system rather than joined up afterwards, that's where I spend most of my time and where the difference is most visible. Course problems are usually one of two things: a well-built platform housing a course that wasn't designed to hold attention, or strong content sitting on a platform that doesn't support how it's meant to run. I address either, or design both from the outset. One specialism worth calling out on its own: turning a book, workshop, or years of expertise you've only ever taught in person into a proper course. That's a different skill from designing a course from scratch, translating something built to be read or spoken into something structured to be learned, and it's a substantial part of what I get asked for. Day to day, that covers complete Kajabi platform builds, custom site design and branded builds, migrations from any other platform with no data loss, course architecture, curriculum design and eLearning content from scratch or from existing material, sales funnels, offers, checkouts and email sequences designed to convert, membership sites and coaching programme structures, video editing, lesson production, script and slide development, and course or platform audits with written recommendations if you just want a second opinion before committing to a full build. I also bring AI into a project where it adds genuine value, including chatbot support inside Kajabi for round-the-clock student queries, implemented so it strengthens the learning experience rather than replacing the instructional design behind it. I work best with individuals, entrepreneurs, coaches and consultants who want a course and a platform designed properly, experts turning a book or workshop into an online programme, and organisations building internal training on Kajabi. Beyond the build, I offer ongoing coaching, mentoring and strategic input for clients who want an experienced partner through launch and beyond, not just a handover. Many of my clients have stayed on for years. The cost of a platform and a course that don't quite fit, and paying to fix that later, is higher than building it correctly from the start. Most projects are quoted as a fixed price based on scope, so you know what you're paying before work begins. "Mark was above and beyond amazing... a huge part of the success of my organisation." — Mansal Denton, Founder, Sacred Hunting "Highly skilled, creative, patient and understanding. We'd choose him again for any project." — Patty Carothers, President, My Net RN Message me to arrange a complimentary 30-minute strategy call. No obligation, just a clear conversation to see if we are a good fit, and for you to explain what you're building and my recommendation for the best way to approach it. Kind regards Mark

📊Google Ads Case Study: I currently manage a campaign that grew from $18K to $110K in one year through strategic Google Ads optimization, achieving a ROAS of 700%. Let’s hop on a call, and I’ll show you live campaign results via a live Shopify and Google Ads dashboard screenshare, as I AM NOT LIKE OTHERS WITH STOLEN AND FAKE PORFOLIOS. 📊Facebook & Instagram(Meta) Case Study: ROAS improved from 2 to 5 between March and April 2026. Want to verify it? Let’s jump on a call, and I’ll share my Meta Ads Manager screen. 🆔I’m Abu Sufyan, a Google and Facebook & Instagram(Meta) Ads Specialist with 7+ years of experience managing campaigns across 60+ niches, 1000+ clients, 3,000+ Google & Meta ad accounts, delivering strong ROAS and ROI. 🎯 My Core Expertise ✔ Google Search & Display Campaigns ✔ Meta Ads Management ✔ Meta Ads Audit ✔ Facebook Ads Management ✔ Instagram Ads Management ✔ Google & Meta Media Buyer ✔ YouTube Ads Management ✔ Google Ads Audit ✔ Performance Max Campaigns ✔ Meta Ads Campaigns (Traffic, Conversion, Lead) ✔ Audience Targeting & A/B Testing ✔ Landing Page Optimization ✔ Conversion Tracking & Tag Manager Setup ✔ Campaign Audit & Optimization ✔ Remarketing and Retargeting Strategies ✔ Budget Management and ROI Reporting 🏅 My Certifications ✅ Google Ads Search Certification (Skillshop) ✅ Google Analytics Certification (Skillshop) ✅ Meta Certified Digital Marketing Associate ✅ HubSpot Certified in Content & Inbound Marketing If you want to grow your business through high-performing ad campaigns, let’s connect and plan your next winning strategy. 💬 Message me to get started if you're stuck with lower ROAS than your expectations. Regards Abu

***MY OFFER to those who came to my profile and send invitation for a job role of Seller Account: Detailed Audit & PPC Suggestion FREE OF COST*** TOP RATED PLUS FREELANCER🏆 100% JSS, 5* RATING FEEDBACK :-) 8+ YEARS OF EXPERIENCE ↗️ UP FOR LONG-TERM CONTRACTS | REMOTE WORK EXPERT ↗️ ✅ Amazon Brand Registry ✅ Amazon Storefront Setup ✅ Amazon SEO & Store management ✅ Amazon PPC ✅ E-Commerce Solutions ✅ PPC Campaign Setup /Optimization ✅ Listing Writing, Setup, Approval 🏆Certified Helium10 Diamond tool Expert 🏆 Certified Perpetua Pro 🏆Certified PPC Pro 🏆Having Subscription of Jungle scout 🏆 Sellics Tool Expert ADDITIONAL SERVICES ✅ETSY ✅ Search Engine Optimization ✅ Search Engine Marketing ✅ eBay Listing ✅ Walmart Listing ✅ Walmart Brand Approval ✅ Walmart Paid Ads ✅ WFS set up ✅ EBC Set up ✅ Store front Design ✅ eBay SEO & Store management ✅ Amazon Account health Let's talk! I have helped many eCommerce businesses increase sales, generate leads, build their audiences, and improve engagement, often point of double-digit ROAS (return on ad spend). I focus on honest RESULTS via Google/Facebook/Instagram advertising for my clients so they don't have to worry about a thing! ++ I CAN HELP YOU TO EXPAND YOUR AMAZON Business Set up: ?? HOW CAN I HELP YOU? ✅ In-depth Competitor Analysis ✅ Product Research (if required) ✅ Do you need help with Amazon SEO/PPC Optimization in English & other languages? ✅ I have optimized more than 10,000+ Product listings on Amazon and helped 200+ small & medium scale industry to scale their business on Amazon and make more profit. 1. Complete Amazon/Walmart/eBay/Etsy Store Management 1. Amazon listing improvement - Bullet points - Description - Headline - Keywords Research - Competitor comparison Goal: Higher Conversion 2. Amazon Ads, PPC Campaign Management - Search new Keywords - Improve Campaign by optimization - Bidding Optimization - Monitoring all campaigns and optimize things on a daily basis - New campaign set up (as per requirements) 3. Tools - Frankenstein - Helium 10 - SEMrush - merchant words - Jungle scout - Keyword planner and many other. Goal: Sales + ROI My background: I am a highly skilled and specialized digital marketer, eCommerce Marketing (Amazon, eBay, Walmart, Shopify )Social Media and I've been working on Upwork for 8+ years now. With extensive marketing, writing, and advertising experience, I focus exclusively on Facebook/Google ad campaigns for Shopify or other e-commerce stores. My knack for data analysis and successfully communicating to a wide range of audiences has allowed me to build a proven track record of Facebook, Google Ads marketing strategy, development, and execution. In a nutshell, my main priority is to make my clients' businesses wildly more successful. In addition to my specialty skill set, I have very high standards for the services that I provide for my clients. I have worked with multiple startups, so I am incredibly efficient, thorough, and autonomous; I appreciate both tight deadlines and only deliver top quality work. Overall, I am wholeheartedly dedicated to making my clients happy and ensuring that my work has a very positive impact on their businesses. Thanks & Talk Soon, Ishu

20+ years experience in digital marketing, CRM systems, and growth strategy! ⭐⭐⭐⭐⭐ I help B2B and B2C brands fix leaky funnels, unify scattered data, and scale acquisition through smart automation and conversion-focused strategy. As a Wharton MBA candidate and co-founder of PathFinder, an AI-powered customer intelligence platform, I’ve supported brands like Microsoft, Zillow, and Panasonic. I’ve also built and exited 5 companies and contributed to more than $2B in revenue across the US, EMEA, LATAM, and ANZ. If you're battling disconnected data, unclear ROI, or inefficient funnels, I build automated systems that turn every touchpoint into a conversion opportunity. 🎯 Skills & Expertise • HubSpot Marketing & Sales Hub • Conversion Rate Optimization (CRO) • Funnel Analysis & A/B Testing • Lifecycle Automation & CRM Segmentation • Paid Ads Strategy (Google, Meta, LinkedIn) • AI-Powered Analytics & Attribution • SaaS & Fintech Growth Strategy • Marketing Ops & Tool Integration (GA4, Zapier, GPT API) 📌 Experience Highlights • AI Tax SaaS: Delivered $520K ARR + 5,500 MQLs in 6 weeks • Roofing Company: Closed $1.8M in sales through automated email workflows • Investment Bank: Sourced $10M in deals through outbound optimization • Led digital strategy for global campaigns with President Obama, the 2012 DNC, and major tech brands ✅ Why Work With Me • Wharton MBA candidate + 5x founder with multiple exits • 20+ years across SaaS, fintech, and digital ecosystems • Expert at aligning strategy + execution for fast, measurable outcomes • Proven track record building high-converting, scalable systems Keywords: HubSpot automation expert, conversion rate optimization specialist, B2B SaaS funnel optimization, marketing automation consultant, AI marketing automation, HubSpot CRM implementation, digital funnel audit, customer journey automation, marketing ops for SaaS, behavior-based email automation, paid ads conversion strategy, data-driven marketing consultant, marketing attribution setup, HubSpot workflows setup, digital campaign performance tracking, lead nurturing automation, full-funnel CRO strategist, martech stack optimization, ROI-focused marketing strategy, SaaS demand generation expert

I help founders, executives, and growing brands stay organized and visible online as your Executive Virtual Assistant, Social Media Manager, and Content Creator. 79 completed Upwork projects, 2,000+ hours, 96% Job Success Score, Top Rated. You need someone who can run your inbox, your calendar, and your content calendar without daily hand-holding. You need proposals turned around fast, checklists followed exactly, and someone who flags problems before they become blockers. That's the work I do every day. What I've delivered for real clients: - Managed Instagram and TikTok content for a fitness and motivation brand over an 89-hour ongoing engagement — 5-star rating, retained for months - Ran email marketing, landing pages, and content calendars for a wellness and personal-brand founder (Enlightened Living Co.) — copywriting, list segmentation, and launch coordination included - Provided daily executive and admin support for a wellness brand (Living in Alignment) — inbox, scheduling, workflow organization, no constant oversight required - Delivered fast, accurate research and data-tracking work with same-day turnaround and 5-star feedback What I bring to the table: Executive & Admin Support: inbox triage, calendar management, meeting prep, SOPs, task tracking, cross-team coordination Social Media Management: strategy, content scheduling, community engagement, performance tracking Content Creation: Canva graphics, AI-assisted video editing, blog/article support, email copy Project Coordination: keeping deliverables and launches on track across multiple workstreams Tools I use daily: Google Workspace, ClickUp, Notion, Slack, Airtable, Canva, Asana, Trello, Hootsuite, Buffer, Sprout Social, Mailchimp, Zoom, Microsoft Office. You'll get the most out of working with me if you want a proactive partner, not someone waiting to be told what to do next and if you value consistency and follow-through over flash. Message me and let's talk about what you need handled. Virtual Assistant | Executive Assistant | Executive Virtual Assistant | Personal Assistant · Administrative Assistant | CEO Support | Founder Support | Inbox Management | Calendar Management | Email Management | Scheduling | Task Management | Project Management | Operations Support | SOP Creation | Workflow Organization | Team Coordination | Google Workspace | ClickUp | Notion | Slack | Canva | Social Media Management | Content Creation | Email Marketing | Customer Support | Customer Onboarding | Data Entry | Research | Detail-Oriented | AI Video Editing

Are you struggling to rank on Google, get found on Google Maps, or appear in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews?, I can fix that I'm an SEO Expert and SEO Content Writer with hands-on experience helping businesses across multiple industries grow their organic traffic, dominate local search, and build lasting digital authority. I combine traditional white-hat SEO with the latest AI search optimisation strategies so your brand gets found not just today, but as search continues to evolve. ✅ 𝗪𝗛𝗔𝗧 𝗜 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗦𝗘 𝗜𝗡 🔍 𝗦𝗘𝗢 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 & 𝗢𝗡-𝗣𝗔𝗚𝗘 𝗢𝗣𝗧𝗜𝗠𝗜𝗦𝗔𝗧𝗜𝗢𝗡 → In-depth keyword research, search intent mapping & keyword clustering → On-page SEO : optimised title tags, meta descriptions, H1/H2 structure & internal linking → Semantic SEO & topical authority content architecture → E-E-A-T content strategy (Experience, Expertise, Authoritativeness, Trustworthiness) → Schema markup & structured data implementation (FAQ, HowTo, LocalBusiness, Article) → Competitor gap analysis & ranking signal research → Google Search Console & GA4 performance tracking & monthly reporting 🤖 𝗔𝗜 𝗦𝗘𝗔𝗥𝗖𝗛 𝗢𝗣𝗧𝗜𝗠𝗜𝗦𝗔𝗧𝗜𝗢𝗡 (𝗔𝗘𝗢 & 𝗚𝗘𝗢) → AEO (Answer Engine Optimisation) : Rank inside Google AI Overviews, ChatGPT, Perplexity & Bing Copilot → GEO (Generative Engine Optimisation) : AI-based localisation & entity SEO → LLM-optimised content : Structured for AI citation, entity recognition & knowledge graph inclusion → AI search visibility gap analysis & opportunity mapping → SGE (Search Generative Experience) content optimisation → Topical authority & semantic content clustering for AI comprehension 📍 𝗟𝗢𝗖𝗔𝗟 𝗦𝗘𝗢 & 𝗚𝗢𝗢𝗚𝗟𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 → Google My Business (GMB) full setup, optimisation & ongoing management → Local map pack & Google 3-Pack ranking strategy → NAP consistency, citation building & local directory submissions → Geo-targeted keyword strategy & location-specific landing pages → Local schema markup (LocalBusiness, ServiceArea, GeoCoordinates) → Review generation strategy & online reputation management → Multi-location SEO frameworks for businesses with multiple branches 🔗 𝗟𝗜𝗡𝗞 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 & 𝗢𝗙𝗙-𝗣𝗔𝗚𝗘 𝗦𝗘𝗢 → White-hat outreach link building : DA-focused, niche-relevant placements → Guest posting & blogger outreach campaigns → Broken link building & resource page outreach → Competitor backlink gap analysis with Ahrefs & SEMrush → Negative SEO protection, link detox & Google penalty recovery → Digital PR & brand mention building for authority growth 🛠️ 𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 𝗦𝗘𝗢 → Full technical SEO audits : crawlability, indexation, site architecture & redirect chains → Core Web Vitals & page speed optimisation (LCP, CLS, INP) → Mobile-first indexing, XML sitemaps & robots.txt configuration → Duplicate content resolution, canonicalisation & hreflang implementation → Technical fixes for WordPress, Shopify, WooCommerce, Webflow & Wix → Log file analysis & crawl budget optimisation ✍️ 𝗦𝗘𝗢 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗪𝗥𝗜𝗧𝗜𝗡𝗚 → SEO blog posts, long-form articles & pillar pages built around search intent → Service pages, landing pages & location pages written to rank AND convert → LLM-optimised content structured for AI citation & featured snippets → Content briefs, keyword clustering & topical content maps → Product descriptions & category page copy for eCommerce (Shopify, WooCommerce) → Website copy, about pages & conversion-focused copywriting → Content audits : Identify thin content, cannibalisation & optimisation opportunities 🛠️ 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗨𝗦𝗘 Ahrefs · SEMrush · SurferSEO · Screaming Frog · Google Search Console · GA4 · Google Tag Manager · Rank Math · Yoast SEO · NeuronWriter · Frase · Clearscope · ChatGPT · Perplexity · Looker Studio 🏅 𝗖𝗘𝗥𝗧𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 ✔ Google Ads Certified (Google) ✔ Google Analytics / GA4 Certified (Google) ✔ Google Tag Manager Certified 💬 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬 ⭐⭐⭐⭐⭐ "Rahul went above and beyond his job description to get the job done. I would recommend him to anyone looking for SEO or marketing work. Great communication and always on time." - Verified Upwork Client ⭐⭐⭐⭐⭐ "He created high-quality backlinks from websites with excellent domain authority scores. Communication was great, reports were on point. I like that kind of energy!" — Verified Upwork Client ⭐⭐⭐⭐⭐ "Rahul is a great writer - very dependable, listens to feedback and works hard when given the instructions properly." - Verified Upwork Client 🤝 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? ✔ White-hat only : No black-hat tricks ✔ Results-focused : I report on rankings, traffic & leads. ✔ Full transparency : clear communication, detailed reports. ✔ Up-to-date : I specialise in 2026 AI search trends that most SEOs haven't caught up with ✔ Long-term partner 📩 Send me your website URL : I'll give you a FREE quick-win SEO audit before we start.

Fractional COO for founder-led businesses between £500k and £10m revenue. I build the operational infrastructure, decision governance, accountability structures, forecasting systems, that lets founders scale without being the bottleneck. I've done this across SaaS, e-commerce, financial services, digital agencies, and professional services. The presenting problems are always different. The structural ones rarely are: decisions bottleneck at the top, the team waits, delivery wobbles, and the founder is everywhere and nowhere. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗮𝘁 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 At a real estate SaaS company, I built a customer success function from scratch, redesigned onboarding, and installed upsell and reactivation workflows. Over 8 months: MRR grew from £42k to £71k, churn dropped from 4.8% to 2.7%, and NRR moved from 101% to 114%. At a 40-person financial education business, the founder was the operating system — every decision routed through him. I rebuilt decision rights and accountability structures so team leads owned their areas. Within 60 days, escalations dropped by more than half and he got his weekends back. At a US tax advisory firm, I built the sales operation from scratch, scripts, SDR structure, onboarding, CSM framework. Monthly sales went from $20k to $60k in six months. These aren't edge cases. This is what happens when operations catch up with ambition. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I bring two things most fractional operators don't. The first is 11 years of ex-military service — including special ops — where the job was to assess fast, identify the real problem, and execute under pressure with limited margin for error. That discipline transfers directly into business operations, change management, and building teams that perform without being managed. The second is technical implementation capability. I don't just redesign your operations and hand you a plan. I build the systems, accountability dashboards, CRM architecture, AI-assisted workflows, automated reporting. You get a working operational infrastructure, not a strategy deck. I've managed a £750m programme portfolio at a global technology corporation. Delivered £300m in operational savings at a UK managed services business. Run GTM strategy for companies expanding into Saudi Arabia and the UAE. Stood up operations in environments where there were no systems at all. I know what scales and what doesn't. 𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 Fractional COO and Director of Operations engagements for businesses that need senior operational leadership without a full-time hire. Operational diagnostics for founders who know something's wrong but can't see where. Decision governance and accountability framework design. CRM build and sales pipeline architecture. Business process improvement and change management. Business mentoring for founders scaling from operator to leader. Chief of Staff and Head of Operations roles where senior judgment is needed, not just execution. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Founders of businesses between £500k and £10m revenue, typically 10 to 50 people, where growth has outpaced the structure underneath it. Usually they're working harder than ever and getting less traction. The problem is almost never the market. It's the operating model. I'll tell you what's actually wrong — including if it's something uncomfortable. That's the job. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Send me three things: what your business does and how big the team is, where growth has stalled or operations are breaking down, and whether you need ongoing operational leadership, a specific build, or a diagnostic first. I'll respond within 24 hours and tell you directly whether I can help and how I'd approach it.

I'm a full-stack MERN developer building web and mobile applications with integrated AI capabilities. I work across the entire stack React/React Native frontends, Node.js/Express backends, and MongoDB data layer, delivering products that are fast, scalable, and production-ready. My recent focus has been on embedding AI into traditional applications: intelligent automation, ChatGPT/OpenAI integrations, and AI-assisted workflows that solve real business problems rather than just adding AI as a buzzword. What I've built: A fully decentralized prediction and gaming platform ranked top 7 globally, featuring AMM-based pricing, public/private pool creation, and a live gaming suite processing $25M+ in volume A crypto launchpad ranked top 10 globally that has raised $220M+ for projects worldwide, with tier-based allocations, vesting schedules, and community-driven token launches A ZK-based privacy protocol that raised $160M+ in presale, enabling selective on-chain data disclosure using zero-knowledge proofs A multi-chain AI crypto wallet with 50k+ active users, featuring cross-chain swaps, token management, and integrated AI assistance An AI-powered business automation platform that streamlines operations, customer interactions, and workflow management through intelligent AI agents bridging Web3 infrastructure with enterprise-grade automation A Web3 super app with 1M+ downloads, delivering a full DeFi and crypto ecosystem in a single mobile application What I deliver: Full-stack web apps (MERN: MongoDB, Express, React, Node.js) Cross-platform mobile apps (React Native) AI integration (OpenAI API, LangChain, custom automation agents) UI/UX design and implementation, from wireframe to polished product API development & third-party integrations I prioritize clear communication, realistic timelines, and clean documented code. Let's build something great. Message me to get started.

I'm Asad Kausar, a Chicago-based, Expert-Vetted SEO, Generative Engine Optimization (GEO), and Paid Search specialist, recognized among the Top 1% of SEOs on Upwork. I’ve helped businesses across the United States improve search visibility, rankings, and revenue through disciplined, data-driven SEO built for long-term growth, not quick wins. Dabaran also provides video post-production services, taking raw footage you've already shot and delivering a polished, professional final cut. I lead Dabaran Inc., where I personally oversee strategy and execution to ensure quality, clarity, and accountability at every stage. My work is recognized through: - Upwork’s Expert-Vetted program - Google Partner certification - Inc. Magazine recognition - Forbes Business Council (SEO & Digital Strategy) - SEMrush Certified Agency Partner These are all credentials that reflect a consistent record of delivering high-quality, compliant SEO for U.S. businesses. My approach centers on outcomes rather than vanity metrics. Whether the channel is organic search, paid media, or both, the goal is always the same. Qualified traffic, measurable ROI, and a growth engine that compounds over time. If you’re looking for a strategic partner who understands the local market, communicates clearly, and is accountable for measurable results, I’d be glad to connect. I offer a complimentary review of your current search posture and will outline, plainly, what’s working, what isn’t, and what needs to happen next. Thanks and looking forward to connecting!

I do senior creative direction for DTC ecommerce, and I build what I design myself. Twenty years of design taste behind it. Brand, voice, visual system, custom Shopify, server-side measurement, AWS Lambda, Salesforce, Klaviyo lifecycle, the whole stack. One head doing what most teams need four or five people for. Why this combination matters now. AI is eating execution. Junior code, mid-level production design, the long tail of "make this thing" work that used to require a full team. Taste, judgment, and the sense of what to build still belong to humans. Creative direction sits at the top of that list, with brand strategy and the kind of UX that actually gets remembered right behind it. The engineering layer exists so the work I design ships looking like what I designed. WHAT I JUST FINISHED (Jun 2025 to May 2026) Creative Director at iSleep, a sleep medicine DTC. Started in brand, absorbed scope as the work landed. Brand voice and architecture across two related brands. Custom Shopify theme, cross-browser video debugging, organic search attribution. Built the server-side measurement stack from scratch (server-side Meta CAPI through GTM, GA4 dual tracking with event dedup, Klaviyo lifecycle). Lifted tracked conversions 30-40 percent vs browser-only. Solo-shipped an internal compliance platform end to end. Production cloud fleet management. API and query work inside Salesforce Health Cloud in a HIPAA-aware environment. Cron and serverless layers carrying partner data. WHAT I'M GOOD AT 1. Custom Shopify storefronts with the brand work to back them. Theme dev, performance, sections, schema. Not stock templates. 2. Senior creative direction for DTC companies that have outgrown their original identity. Voice, architecture, visual system, the whole thing. 3. The growth stack on Shopify. Paid (Meta, Google), lifecycle (Klaviyo), and server-side measurement that actually works. Most measurement implementations I audit are broken. I fix them. 4. Cloud and integration ownership. AWS Lambda fleets, Vercel, CRM integration work, HIPAA-aware environments. 5. AI-augmented engineering pipelines. I run a Claude Code subscription and the work I ship reflects it. If you're trying to figure out how to use AI without breaking your engineering org, that is what I do all day. RECENT WORK - Berserk (independent practice, 2006 to present): senior creative direction with the engineering layer underneath, for DTC ecommerce at $2-10M ARR and healthcare DTC. - Pre-seed legal/probate SaaS in NC, Apr 2026 to present (Berserk engagement): brand, growth, content engine, consumer-facing site, automated outbound. - iSleep, Jun 2025 to May 2026: Creative Director with absorbed scope across brand, ecommerce, martech, integration estate, and production cloud ops. - Tradefull, Nov 2022 to May 2025: Creative Director, B2B marketplace integration and 3PL platform. - Bloom, 2017 to 2022: founder/CEO, cannabis POS used in dispensaries across Oregon. Portfolio samples are below. Reach out through the Upwork message system.