Having 18+ years experience and Microsoft certified Solution Architect with a great knowledge of Technologies not limited to DotnetCore, ASP.NET, Angular, Node.JS, React, Python. Proficient with DB2, Oracle, OOD and Relational Database systems. Currently experienced as a CTO in setting and managing the tech team(s) for my customers especially from USA, Canada and Germany. Established innovative Peer Code Review procedures to ensure standardization of coding practices, resulting in a 40% reduction in debugging costs, while at the same time, mentoring junior programmers and removing the "sole ownership" coding mentality so prevalent in talented developers. I have designed a lot of Solutions based on the Custom requirements from the customers including: - Payment Solutions - Retail - Fintech & EdTech - Construction - Legacy Software Rebuild - Multi Level Marketing - Accounting - HR & Payroll Management Systems - Learning Management System - Association Management System Also, My approach blends Cloud Architecture, DevOps automation, and AI-driven workflows—helping businesses accelerate digital transformation, reduce downtime, and increase operational efficiency. 🔹 Core Competencies ☁️ Cloud Architecture & Migration AWS, Azure Achitecture, GCP. I have worked with various small and medium sized companies including SAP as Senior Software Engineer. Client communication, Requirement gathering, Technical analysis, Data Modeling, Project Planning and Project Delivery have been a core part of my job. – Using standard frameworks to design the architecture of application which can be scaled easily and adjust to new technologies in future. – Specializes in front-end user interface development – Crafts elegant and robust solutions to complex business requirements – Collaborates openly and communicates clearly to remove blockages, keep projects moving and find durable solutions (not just quick fixes) – Delivers sites that are accessible, standards-compliant and which work across browsers and support devices like IPhone, IPad and any mobile device. – Backs up front-end expertise with solid experience in interface design, back-end programming and CMS development – Always improving deep knowledge of browser idiosyncrasies, bugs, accessibility standards and best practice – Can work with any team, as a team member or team lead based on the requirement. – Using design patterns and unit testing frameworks to provide quality and bug free work to client #TechSkills: ASP.Net, Dotnet Core, C#, VB.NET, Angular, React.JS, Microservices, Entity Framework, MVC3, MVC4, WCF, Web Services, Web APIs, Jquery, Ajax, Knockoutjs, Javascript, SharePoint, Cloud Architecture, DevOps, NopCommerce, Dotnetnuke, Umbraco, Design Patterns, Unit testing using frameworks like NUnit or Mock.

I work as an SEO Expert with over 7 years of hands-on experience, helping businesses grow organic visibility and qualified traffic across global markets. I specialise in Shopify SEO, including product and collection optimisation, technical SEO, and scaling organic growth for eCommerce brands. Alongside Shopify, I have successfully delivered SEO projects on WordPress, Wix, and Drupal, tailoring strategies to each platform’s structure and business goals. My expertise spans on-page and off-page optimisation, keyword research, search-friendly site architecture, content strategy, and long-term ranking improvements. I have worked across a wide range of industries, including Shopify and eCommerce, HVAC services, photography, finance, supplements, real estate, cleaning services, healthcare, SaaS, travel, and other local and B2B businesses. I focus on creating custom, results-driven SEO plans that improve search visibility, strengthen brand authority, and drive consistent, high-quality traffic.

𝐓𝐎𝐏 𝐑𝐀𝐓𝐄𝐃 𝐏𝐋𝐔𝐒 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐄𝐗𝐏𝐄𝐑𝐓 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 | 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 | 𝐁𝐢𝐧𝐠 𝐀𝐝𝐬 🔹 15+ Years of Experience | $25M+ Ad Spend Managed | 12K+ Upwork Hours I am a Top Rated Plus Digital Marketing Specialist with a proven track record of maximizing ROI and delivering highly profitable ad campaigns across Google Ads, Meta Ads, Bing Ads, and Amazon Ads. I specialize in paid search, shopping ads, display, remarketing, and conversion rate optimization. 🏆 Achievements & Certifications: ✔ Google Ads & Analytics Certified ✔ Amazon Ads Certified ✔ Top 5% Google Ads Expert on Upwork ✔ 99% Job Success Rate ✔ 6500+ Upwork Hours in PPC & Digital Marketing 📌 My Expertise: 🔹 Google and Meta Ads (Certified) • Search Ads, Display Ads, Shopping Ads • YouTube Ads, Performance Max • Remarketing & Retargeting • Conversion Rate Optimization • Meta Ads (Facebook & Instagram) 🔹 Bing Ads / Microsoft Ads • PPC Campaigns & Audience Targeting • Shopping Ads & Display Network • Dynamic Search & Retargeting 🔹 Amazon Ads (Certified) • Sponsored Products, Sponsored Brands, Sponsored Display • A+ Content & Product Listing Optimization • Amazon DSP & Video Ads 📢 Industries I’ve Worked With: ✔ E-commerce (Fashion, Beauty, Jewelry, Home & Kitchen, etc.) ✔ Healthcare & Dental Services ✔ Insurance & Finance ✔ SaaS & Software ✔ Manufacturing & Industrial ✔ Education & Online Learning ✔ Real Estate & Home Services 💡 Why Work With Me? ✅ Data-Driven Strategies: Every campaign is optimized using deep analytics. ✅ Profit-First Approach: I focus on increasing ROAS and minimizing wasted spend. ✅ Transparent Reporting: No hidden metrics—clear insights for every campaign. ✅ Long-Term Growth Focus: I help businesses scale sustainably with high-impact PPC strategies. Let’s connect and discuss how I can help you grow your business with Google Ads, Bing Ads, and Amazon Ads! 🚀 📩 Message me today! #TopRatedPlus #DigitalMarketingExpert #FreelanceMarketing #UpworkPro #PPCExpert #GoogleAds #MetaAds #FacebookAds #AmazonAds #BingAds #TikTokAds #SnapchatAds #Twitter (X) Expert #LinkedInAds #YouTubeAds #GooglePPC #PayPerClick #MarketingConsultant #PerformanceMarketing #EcommerceMarketing #EcommerceAds #LeadGeneration #OnlineAdvertising #FunnelOptimization #RetargetingAds #EcommerceBusiness #HealthcareMarketing #SaaSMarketing #FinanceMarketing #RealEstateMarketing #EducationMarketing#SEOExpert #SearchEngineMarketing #ConversionOptimization #KeywordResearch #CRO #LandingPageOptimization

Looking for videos that deliver real results, not just visual appeal? For 9+ years I've helped brands, agencies, and businesses across both B2B and DTC turn raw footage and rough ideas into content that earns attention and gets results. I'm a video editor and motion designer who treats your project as part of your marketing, not just a file to cut. Whether it's a UGC ad that has to convert, a B2B explainer that has to make a complex product click, or a VSL that has to hold attention to the last second, I lead with the result and polish from there. What I'm hired for most: - Short-form ads & UGC for TikTok, Reels, and YouTube Shorts - VSLs, product videos & explainers for both DTC and B2B - Motion graphics & brand videos with clean, on-brand animation that lifts the whole piece I also handle YouTube content, promos, corporate and presentation videos, and AI-enhanced editing workflows when a client wants the full range from one reliable person. What clients tell me: - The content performs. Clients regularly tell me a video did better than what they were running before. - I'm easy to work with: clear communication, honest input on the brief, and deadlines I actually hit. - They come back. Much of my work is repeat clients and long-term content pipelines. If you need a dependable editor for your pipeline, or a partner to take an idea from concept to finished, on-brand video, send me a message. I'd love to hear what you're working on.

My name is Russell Giniger and I have over 15 years of implementation experience with CRMs/Support Desk Platforms such as Zoho, Hubspot, Pipedrive, Freshworks , HighLevel, Salesforce and Zendesk. All of my projects involve scope, implementation, QA. training, post launch optimization and support for CRM, VOIP Cloud Telephony, Support Desk with Omni Channel, marketing platforms and reporting/analytics. I have also implemented VOIP telephony systems with Omni Channel communication such as Nice Incontact , Ring Central, Talk Desk, Zentalk, Twilio, Justcall and Fresh Caller as well as speech analytics systems such as Call Miner. . I have also set up call marketing tracking with Ringba, Calltrackingmetrics and CallRail I have extensive experience in lead management, building pipelines, workflows, automations and implementing API integrations both custom and with zapier. I am also experienced in setting up CRM fields and data structures to implement reporting, analytics, dashboards and KPI’s needed to manage any business In addition, I have worked on CRM marketing strategies for email marketing, SMS, PPC, SEO, Lead Gen, Retargeting, Affiliates and Phone Call Campaigns. I have worked with clients in various industries such as healthcare, financial services, home services, home goods, construction, travel/hospitality, real estate, and e-commerce. I have also implemented CRMs, Support Desk with Omni Channel and Voip Dialers for Contact Center operations both remote and physical location. In addition, I have managed domestic and international Contact Center operations teams (sales, customer service and tech support) training, workforce management, quality assurance, business intelligence and recruiting.  CRM Implementation- Hubspot, GoHighLevel, Monday, Salesforce, Zoho, Pipedrive, Zendesk and Freshworks (Freshsales and Freshdesk_. Workflow automations, help desk/ ticket case management, leads, contacts, accounts, knowledge base, customer portals, custom integrations and with zapier, sales pipelines, inventory management, e- mail marketing, marketing campaign management, SMS, telephony integration, accounting integration with credit card and ACH processing, reporting and analytics  Cloud Based Telephony – Nice Incontact, Five 9, Fresh Caller, Ring Central - functionality such as call recording, skill based routing, queue management, predicative outbound dialer, lead management, call back scheduling, dispositions and agent status tracking/reporting Work Force Management Integrations with Telephony as well as CRM and Telephony integration for screen/script pops  Call Center Consultant for inbound, outbound, sales and service- recruiting, training, quality assurance, team leaders, reporting, coaching and development. Virtual Call Center or center with physical location  Speech Analytics Platform Implementations- Automate quality assurance process with Call Miner Platform

Businesses are losing traffic, leads, and visibility, Not because their services are bad, But because Google search is changing and AI platforms are replacing traditional search. If your business is not visible on: - Google AI Overviews - ChatGPT - Gemini - Perplexity - AI-Generated Answers You are already losing future customers. Traditional SEO alone is no longer enough. Today, businesses need Search Engine Optimization + AI Search Visibility/Assistive Agent Optimization (AAO) and that’s exactly where I help. My focus is not just rankings. My focus is visibility, discoverability, leads, and conversions in the AI-driven search era. 🧠 What I Specialize In (High-Intent Keywords Embedded) 🔹 AI SEO Optimization (Next-Gen SEO) - AI Search Optimization (AI Search Engines) - LLM SEO (Large Language Model Optimization) - GEO (Generative Engine Optimization) - Assistive Agent Optimization (AAO) - AI Visibility Strategy - AI Knowledge Graph Optimization - Entity SEO - AI Answer Engine Optimization - Semantic SEO - Intent Mapping - AI Content Structuring - AI Snippet Optimization - AI Citation Optimization - AI Trust Signal Building 🔹 Google SEO (Core Foundation) - On-page SEO - Technical SEO - Semantic SEO - Topical Authority Building - Programmatic SEO - Content SEO - EEAT Optimization - Entity-based SEO - Structured Data / Schema - Core Web Vitals Optimization - Local SEO - Conversion SEO - Search Intent Optimization If You Are Looking For: ✔ AI SEO Expert ✔ AI Search Optimization Specialist ✔ ChatGPT Ranking Expert ✔ Assistive Agent Optimization (AAO) ✔ Gemini SEO Consultant ✔ LLM SEO Specialist ✔ GEO Consultant ✔ AI Visibility Expert ✔ Future-proof SEO ✔ Next-gen SEO strategy ✔ AI-first marketing ✔ AI discoverability 👉 You are in the right place. Let’s build your visibility not just on Google, but inside AI itself, Because the future customers won’t “search” They will ask AI.

I build scalable, omnichannel acquisition systems that turn paid traffic into profit. By bridging high-intent Google Search with high-converting Meta and TikTok video campaigns, I consistently deliver 4x–6x ROAS for E-commerce brands and High-Ticket Lead Generation businesses. With over 8 years of media buying experience and $1M+ in profitable ad spend managed, I do not just launch campaigns—I architect full-funnel scaling strategies backed by flawless, server-side attribution. 🔹 Meta Ads (Facebook & Instagram) - Scaling full-funnel strategies without audience fatigue - Designing scroll-stopping UGC and direct-response creatives - Advanced CAPI tracking and lookalike audience modeling - Retargeting sequences that drastically lower blended CPA 🔹 Google & YouTube Ads (Search & Intent) - Scaling Performance Max (PMax), Search, and Shopping campaigns - YouTube TrueView video sequencing to capture top-of-funnel demand - Advanced bid strategy and keyword gap analysis to drive down CPC - Protecting brand terms and dominating competitor search intent 🔹 TikTok Ads (Discovery & Social Commerce) - Architecting viral, top-of-funnel TikTok acquisition strategies - Leveraging Spark Ads, In-Feed Video, and native creative testing - Implementing the TikTok Events API for highly accurate attribution 🔹 Advanced Tracking & Optimization - Google Tag Manager (GTM) & GA4 implementation - Cross-platform attribution to track user journeys from a TikTok view to a Google Search conversion - Landing page CRO and A/B testing to ensure maximum traffic conversion 📈 Proven Campaign Wins: - E-Commerce Scaling: Scaled a Shopify DTC brand from $10K to $100K+/month revenue utilizing Google Shopping & Meta Ads. - Lead Generation: 5x'd lead volume while reducing CPL by 50% within 90 days for a high-ticket service business. - Evergreen Systems: Built automated, cross-platform funnels that maintain 4x–6x ROAS for months without creative fatigue. Tech & Tool Stack: Meta Ads Manager | Google Ads | TikTok Ads | Google Analytics (GA4) | Google Tag Manager (GTM) | Shopify | Conversion APIs (CAPI) Click 'Invite to Job' to discuss your target CPA, current ad spend, and how we can build an acquisition system that drives sustainable revenue.

I design, develop, and optimize websites that look professional, load fast, and help businesses get more leads. With 300+ completed Upwork projects, I help startups, small businesses, and growing brands build modern, responsive, SEO-friendly websites using WordPress, Shopify, Webflow, and custom development. My work focuses on three things: clean design, strong development, and search-friendly structure. Here’s how I can help: • Website design and redesign • WordPress website development • Shopify store design and development • Webflow websites and landing pages • SEO-friendly website structure • On-page SEO setup • Website speed optimization • Mobile-first responsive design • Landing pages built for leads and sales • Website fixes, updates, and ongoing support I don’t just build websites that look good. I build websites that are easy to use, easy to manage, and built around your business goals. Whether you need a new website, a redesign, or improvements to your current site, I can help you create a fast, modern, search-friendly website that converts visitors into customers. Let’s build a website that looks great, works smoothly, and helps your business grow.

I help businesses turn ideas into high-performing, easy-to-manage websites using WordPress, Wix and Squarespace. Whether you are launching a new website, modernizing an outdated one, migrating platforms or adding custom functionality, I build fast, scalable solutions designed to support long-term growth. With 7+ years of hands-on experience, 49+ Upwork jobs and 5,737+ total hours, 𝐈 𝐡𝐚𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐦𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 𝐩𝐨𝐫𝐭𝐚𝐥𝐬, 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬 𝐚𝐧𝐝 𝐀𝐏𝐈-𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐰𝐞𝐛 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. My goal is simple: create websites that are reliable, user-friendly and aligned with your business objectives. 📌 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐃𝐨 𝐟𝐨𝐫 𝐘𝐨𝐮 🔹 Build custom WordPress websites tailored to your brand and goals 🔹 Design and develop modern Wix Studio websites 🔹 Build professional Squarespace websites 🔹 Redesign outdated websites into modern, high-performing experiences 🔹 Migrate websites while protecting content, data and SEO structure 🔹 Create membership portals and booking systems 🔹 Build dynamic pages and custom CMS functionality 🔹 Integrate third-party APIs, CRMs and external services 🔹 Configure payment gateways and checkout functionality 🔹 Improve website speed and Core Web Vitals 🔹 Develop landing pages for marketing campaigns 🔹 Implement SEO-friendly website structures 🔹 Add custom features and workflow automation 🔹 Improve website security and reliability 🔹 Set up analytics and conversion tracking 🔹 Fix bugs and provide ongoing maintenance 📌 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 🔹 CMS Platforms: WordPress, Wix Studio, Wix Velo, Squarespace 🔹 Frontend: HTML5, CSS3, JavaScript (ES6+) 🔹 Backend: PHP, MySQL, MariaDB 🔹 Integrations: REST APIs, GraphQL, payment gateways, CRMs and third-party services 🔹 Tools: Git, GitHub, Bitbucket 📌 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 I follow modern development practices, including mobile-first design, accessibility, clean and maintainable code, secure integrations, version control and cross-browser testing. I also optimize website structure and Core Web Vitals to improve performance, search visibility and user experience. 𝐓𝐨 𝐰𝐨𝐫𝐤 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭𝐥𝐲 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐈 𝐮𝐬𝐞 𝐀𝐈-𝐚𝐬𝐬𝐢𝐬𝐭𝐞𝐝 𝐭𝐨𝐨𝐥𝐬 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐆𝐢𝐭𝐇𝐮𝐛 𝐂𝐨𝐩𝐢𝐥𝐨𝐭, 𝐂𝐮𝐫𝐬𝐨𝐫 𝐚𝐧𝐝 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐟𝐨𝐫 𝐜𝐨𝐝𝐢𝐧𝐠, 𝐝𝐞𝐛𝐮𝐠𝐠𝐢𝐧𝐠, 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. Every implementation is personally reviewed, refined and thoroughly tested before launch. 𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐥𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐨𝐫 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐲𝐨𝐮𝐫 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬, 𝐖𝐢𝐱 𝐨𝐫 𝐒𝐪𝐮𝐚𝐫𝐞𝐬𝐩𝐚𝐜𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐥𝐞𝐭’𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

A Top 1% on UpWork Expert Vetted Freelancer! [Feb 2025 update: I'm privileged that my (and my small team's) services are in such high demand. 🙏🏼 Just to confirm my pricing: UX/UI and / or branding work is billed at $150 per / hour. All projects are scoped and agreed beforehand.👌🏼]. I’m a brand and UX/UI designer with 10+ years of experience working with tech companies of various sizes and stages, from high profile venture-backed startups backed by venture capital firms like Sequoia, a16z, and Y Combinator to large tech companies. I’ve collaborated with companies across many different sectors from SaaS, to AI, to healthtech, real estate tech, fintech, and more. I pride myself on delivering design solutions that combine aesthetics with functionality. If you have a project you’d like to collaborate on, I’d love to hear from you. Here's what clients said! ⭐️⭐️⭐️⭐️⭐️ "We can't rate MIchelle highly enough for taking our vision and early designs, and making them 100x better than we could have asked for. It was an extremely collaborative process and we couldn't be happier with our new site" Caleb - CTO ⭐️⭐️⭐️⭐️⭐️ “Feels so great to give something to someone and have that person always make it better than I could have hoped for” - Patrick P. (Project Manager) ⭐️⭐️⭐️⭐️⭐️ “I felt like I was looking at the future” - VC Investor ⭐️⭐️⭐️⭐️⭐️ “Impeccable. Michelle’s work is simply impeccable” - Dan - CEO ⭐️⭐️⭐️⭐️⭐️ “We’re ecstatic with the results of the website. Can’t express how much we’ve enjoyed working with the team and appreciated the hard work thats gone into this, so thank you.” - Alex - CEO ⭐️⭐️⭐️⭐️⭐️ “A bit of feedback I got from someone who did diligence for a HNW investor is that it was the best fund manager deck he’s ever seen” - GP at VC fund Services 🎨 Branding 🏢 Corporate identity 📏 Style guide 🖼️ Visual design 📈 Marketing design 🌐 Landing page design 📊 Investor decks 🎨 Art direction 🧑‍🎨 Logo creation 📱 Mobile app design (UX/UI) 🖥️ Web app design (UX/UI) ✏️ Wireframing 🖱️ Clickable prototypes 🛠️ Design systems 🔍 Product audits Design tools 🖌️ Figma ✒️ Adobe Illustrator 📷 Adobe Photoshop 🎬 Adobe After Effects 💻 Webflow