We are in the process of launching an online Information Technology/CIO Advisory and as a part of that we are creating "Transformation Roadmaps" on various core solution areas. The website/service is aimed at business and IT leaders involved in technology based functional enablement at large companies (more than one billion dollars in sales and say more than 5,000 employees). One of our areas of focus is “MARKETING Transformation” and we are looking for a full-fledged deck on how a company might present a MARKETING Transformation initiative to senior management. (This is NOT CRM, but marketing only. Also, this is not about sending emails or creating marketing creatives, but developing a business case and transformation roadmap.)
Scenario: Imagine a company that has a multi-billion in sales, geographically diverse, has 10,000 people, plays in a competitive market with multiple competitors and a fragmented market, and has grown both organically and inorganically over the years. The company has many products and competes in both B2B and B2C markets across the globe.
The company’s marketing spend is significant – both in traditional and new media. However, the processes, the systems and the manual work make the whole marketing function costly, cumbersome, convoluted and complex.
The business/IT teams are tasked with creating a transformation business case by analyzing current state, identifying transformation imperatives, envisioning future state, conducting a gap analysis, identifying make-or-break features, defining approach, presenting alternative paths including in-source/outsource or hybrid, Buy or Build, SAAS versus enterprise install, Best-of-Breed versus a Platform player, developing business justification, and a roadmap for the initiative. And that is the output (in the form a deck) we are requesting.
Ideal Candidate: A person who has consulting/product management skills in MARKETING transformations and has great domain knowledge combined with power point skills. To showcase your knowledge and fit, we ask you submit a high level TOC (table of contents).
NOTE: We are not looking for someone who will start from scratch, conduct research et al. We are instead looking for someone who has been there and done that and can distill what they know into a "template business case".
Deliverable: We expect the deck to range from 20-25 slides (excluding any appendix content). We don't want to be verbose and pedantic. So it is not the quantity, but the quality of content, the narrative and the flow which are important.
The power point must be comprehensive, substantive and well-crafted. So we are looking for those freelancers with consulting background, who not only have an in-depth subject matter knowledge, but also are great Slide-Smiths (the ability to articulate the information in a compelling manner by architecting the slides well.)