We have created clever little robots (code) that are exceptional at detecting patterns and trends in Google's advertising technology. We use this intelligence to launch, monitor and consistently optimise Google Adwords campaigns around the clock, 24/7 / 365 - so that our customers sales take off like a rocket.
Effectively, we get our clients advertising consistently appearing in front of their target market on the web, significantly boosting quality lead volume.
Medium - large commercial business
DESCRIPTION & BRIEF
For many users, the Google Adwords system is a complex and complicated world.
Most of our competitors are way to serious and overwhelming. Their brands aren't creative and their websites contain far too much informative text and tech waffle jargon that the average user just doesn't have time to understand and get their head around. Business owners have more important things to do.
Designers, get your creative juices flowing! We want to inject some fun in to this online advertising & SEO game. A robots and rocketships theme - BUT without being childish.
We want you to create a nerdy-ish yet fun and friendly, exciting brand that portrays our tech intelligence in a really simple way, we need the user to trust us, and believe that we have their Google Adwords campaigns completely covered.
BRAND DESIGN REQUIREMENTS
1. Brand Identity Our company Logo and illustrations that we will use on our website.
The illustrations - Can be mixture of animation / stills.
Robot Mascot(s) - The robots are busy 'fixing' Google Adwords campaigns and amazing things are happening. Perhaps they have tools?
Rockets - The sales 'take off' and start skyrocketing.
How can we bring to life adfixit? Happy to hear/see any ideas.
SECOND PHASE (SEPERATE JOB)
I have included the information below to give designers an idea of how their illustrations will be used and what we will be needing next.
2. Landing Page - To discuss in more detail once we get the identity and illustrations sorted. Our brand identity will of course be incorporated in the landing page design. It needs to be very simple yet highly effective at conversion optimisation - The sole objective is to get business to 'sign up' to our website.
Here are some examples that do it right:
3. Explainer Video - A short informative animation, explaining how adfixit works. To embed on the landing page. We will provide script but may need the help of a scriptwriter to edit the language.
Graphs, Data illustrations etc