In a nutshell, create a logo option and demonstrate how the logo will work with and without the tagline in three stages. As part of the brand exercise, you will need to demonstrate how the brand will extend, including colour palette, fonts, support graphics and image/photography styles (we have provided an example of this for your reference - BrandConcepts-Rationale.pdf).
We will provide deep insight into the brand and strategy and a thorough brief to the successful candidate.
The three stages are as follows:
Develop scamps for one logo options to present to Belinda. Include how logo will work with and without the tagline. Find examples and inspiration to present as to how this will be developed on the Mac.
Please only spend 10 hours of the total on this stage and present to us for her review and feedback.
Following presenting scamps to Belinda, please work up the logo designs on the Mac and present to Belinda.
Prepare the presentation and...