Galvanize is looking for a skilled copywriter who has experience writing for screen. We are producing a 90 to 150 second explainer video that will be used to pitch the core idea behind our business.
What is Galvanize about? We are about making education and growth accessible to anyone – especially underrepresented groups in the tech industry. Whether you’re a founder, student, or just someone who wants to level up their career, we want Galvanize to be a welcoming, inclusive place where you can take the next step in your journey. We are home to an eclectic mix of entrepreneurs, skilled programmers, expert data scientists, and men and women motivated to make an impact.
The core idea we want to communicate is by integrating education and industry, Galvanize puts learning and working side by side. Learn the skills and concepts you need to make an impact on the first day of your new career or improve your skills at your current gig.
To do this, we want to use a persona to help tell the story, as well as the attached graphic as a visual representation of the journey. We are turning the graphic into a 3D scene and will be using live action footage as we move through each section.
The persona story we have is too wordy and too complicated for screen, so we are looking for someone who can help simplify the story, while still hitting on all the key points.
If this is something you think you would enjoy and speaks to your skill set, please let me know. Thanks!
<———PROJECT INFORMATION ———>
The key points are:
- Future of education - integrating education and industry that’s challenging how we approach technology, entrepreneurship, education and talent development.
- Education and growth accessible to anyone —immersive and online education to rapidly build skills that make them employable.
- For Persona, always felt he/she could/should do more. Wasn’t happy working in finance.
- Flyt (internal tool that’s kinda like Linkedin) allows her/him to manage and promote herself/himself to our employer network
- Persona gets an offer with xyz company, uses galvanize to help create a development path for new skill developments to work towards joining their dev ops team.
Discovery Phase 1:
Miji has an undergrad in Finance. She is unhappily employed at bank in NYC. She is intrigued about learning to code and becoming a software developer. She has heard of Codecademy and begins doing some of their beginner tutorials. She enjoys it and realizes she has aptitude and would like to go further.
Knowing that Codecademy is not enough, she learns about Galvanize and goes to the website to start her application. She completes her application and and an enrollment counselor connects to answer question and further assess both her soft and hard skills.
She is deemed tentatively accepted into a program to start in 45 days and her profile that was originally created during the application process is now assigned her pre-work on Workbook (the Galvanize LMS).
She logs in and begins her pre-work and early assessment.
Committed Phase 2:
Miji begins her 6 month work at WDI course at Galvanize Platte St. All of her work -- both portfolio, github account, and assessment as she moves through our curriculum are managed through WorkBook (LMS) and her assessments of skills mastery and completion of work and project portfolio logged into her profile on Flyt. Flyt allows her to manage and promote herself to our employer network and for employers to find her. Over time, we should be collecting numerous data attributes on both sides - the student and the employer to automate a match for student and employer.
Continuous - Phase 3:
Miji’s portfolio and skills have provider her a match with Amercian Express. The American Express hiring team have made Miji and offer and have put her into a junior software developer. Miji and her new team have created a development path for new skill development and on a track to join their dev ops team. Because American Express is using Angular, Node.js, Puppet and Docker, she is assigned from Flyt via the American Express manager the online workshop nodes to progress these more granular and technical skills. Miji works at her own pace on learning Docker and Puppet and on Wednesday nights she joins the Docker study hall at Galvanize to learn and work with peers and Galvanize faculty through many topics and tooling she is struggling.