We are a gaming business that operate in the UK with a budget of more than £10M a year for marketing spend.
Econometric model(s) needed to:
1) Set the right marketing budget to deliver against our financial and business goals
2) To find the right media mix (broadcast,sponshorship,Paid Search, SEO, Affiliates) to maximise the investment against the business and marketing goals
3) To understand the uplift that broadcast advertising has on the other (digital) channels and the total business
4) To develop a robust budget setting tooll that will allow us to understand the impact of different spend levels and the effect this will have on our bottom line, customer acquisition and the other marketing channels.
All required data will be provided.
Please write a proposal on how you plan to achieve that.