Hire the Best Ad Copy Professionals

"Hey Claude, give me some good angles for this client and a few hooks. Don't make any mistakes." That prompt is the entire creative process behind most of the copy you have been sent this year. Somebody billed you for it too. Keep buying it, and you get ROAS in the red, a team blaming each other, you exhausted at 1 am reading a Slack thread, and a good offer that never had a fair shot. Before I show you the ugly side of this market, the receipts: → DTC Brands taken from about $20K to $80K+/month → $5.92M+ in conversion value through Google Ads Copywriting → Roughly $4M in revenue through email campaigns → 50+ VSLs written, around 35 holding 3X+ ROAS → 195+ projects across ads, funnels, VSLs, sales pages, and email → One campaign returned 65X. Knowing why is the part that repeats. See, creative strategy is not knowing your way around the Meta Ad Library. Copywriting is not a Foreplay subscription with a Claude tab open next to it. Anyone can pull 300 competitor ads before lunch now. The tools got cheap, and everybody has them. Which is exactly why every ad in your feed sounds like the one above it, and every landing page opens with the same three lines. The best marketing; - doesn't feel like marketing is one human talking to another human. -is knowing what your buyer won't say out loud, then saying it first, plainer than they could. Answers the objection before it hardens, and names the fear before your buyer has to. STUFF YOU HAVE ALREADY PAID FOR ONCE x A framework everyone else is already running x Fancy words no customer has said out loud in their life x Pain agitation theatre and a timer that resets on refresh x Shouting at an audience that is one person on a toilet x Your brief, run through Claude, forwarded back to you with an invoice THE PART NOBODY CAN SUBSCRIBE TO ✓ One argument built for your buyer, from the ad to the checkout ✓ Their words, said back plainer than they could say them ✓ What they are actually afraid of, answered before they ask ✓ Days inside reviews, support tickets and sales calls before a line gets written ✓ Copy your customer never feels coming Most of my time goes into that fourth one. Writing is the fast part once you know what your buyer already believes. Nobody has built a tool that will sit through four hours of sales calls for you. WHAT ACTUALLY LANDS IN YOUR DRIVE ( with my unique quiet selling mechanism) -Creative strategy, direct response copy, VSLs, sales pages, ad creative, and email sequences. -Written by one person, so the promise in your ad survives the trip to the buy button. -No more paying four freelancers to blame each other when ROAS dips. I’ve been working as a direct-response copywriter and creative strategist for 7 years, mostly with DTC brands. I work on messaging, hooks, angles, and creative concepts that help brands improve their paid ads and conversions. If you’re looking for the right direct response copywriter & creative strategist and struggling with your messaging, DM me.

My ad concepts have driven over $1M in spend and 15,000+ purchases for a health supplement ecommerce brand scaling across Meta. That's not account-level performance I'm borrowing. Those are my concepts, my briefs, my angles. My last client put it this way: "Amir is an incredibly fast and efficient strategist… routinely briefing for 400+ ads in different formats and different product lines per week, plus boosting our output with AI statics to strengthen our testing." Results across recent brands: → Health supplement brand: $1M+ in spend on my concepts, 15,000+ purchases, 400+ briefs/week, 49% top thumbstop rate → Medical device brand: identified an untapped persona, built the concept end-to-end. Daily ad spend scaled from $300 to $3,000 within 3 days → Fitness brand ($150K+/month spend): top concept scaled to $56K+ in spend with A-rated hook and CTR scores → Camping brand: 1,716 purchases in 30 days across 16 ads, all top performers rated "Above average" by Meta Every concept I write starts with the customer's current belief, not the product: what they think right now, what they already tried, what's stopping them from buying. I run every brief through what I call the Creative Matrix: Angle + Persona + Format. That's what separates a brief that scales from one that dies in testing. What I deliver: → Ad concepts and creative briefs (Meta, TikTok) → UGC scripts with hooks built on buyer psychology → Direct-response landing pages and advertorials → VSL scripts for cold traffic → Angle development and creative testing frameworks Tools I work in: → Atria → Foreplay → Meta Ads Library → Notion → ChatGPT, Claude, and other AI copy tools As a DTC creative strategist, I work best with health, supplement, and fitness ecommerce brands spending $10K+/month on paid social. If your creative pipeline is the bottleneck, not your media buying, not your product, send me a message. Tell me what you're selling, what's running, and what's not converting. I'll tell you within 24 hours whether and how I can help. - Amir Creative Strategist | Copywriter

Hi, I’m Kelly, an experienced copywriter who helps brands connect, engage, and convert with powerful, audience-first content. Over the last 16 years, I've written for top brands like FlightNetwork, Hertz, Skype, and many others, crafting copy that turns casual readers into loyal customers. My specialty? Creating messaging that speaks directly to your audience’s needs, making your product or service the obvious solution. Why clients love working with me: ✓ Native English Speaker (Canadian, living in Georgia) ✓ 16 Years on Upwork ✓ 700+ Happy Clients ✓ TOP RATED PLUS Freelancer ✓ EXPERT-VETTED (Top 1% on Upwork) “Kelly's work was outstanding. She knows exactly how to entice the reader with well-crafted descriptions and a good flow of information. A+++ writer!" My Approach: Your Customer Comes First Here’s the truth I’ve learned after over a decade in copywriting: your copy shouldn’t just be about what you do, it should be about what your customer needs. I dig deep into who you’re targeting, what they struggle with, and how you can make their lives better. Then, I use storytelling, strong CTAs, and a natural, relatable tone to turn those insights into copy that gets results. Whether it’s an email sequence that boosts your open rates, a lead magnet that fills your sales funnel, or web copy that turns clicks into conversions, I’ve got you covered. Some results I’ve helped clients achieve: ✓ 200+ Qualified Leads with a lead magnet tailored to the audience’s pain points ✓ 17% Increase in Email Open Rates with optimized subject lines and engaging content ✓ 3x More Engagement through a strategic email campaign for a SaaS product ✓ 371k+ Blog Views and 178 Comments on a single post with SEO-friendly, shareable content What I can help you with: 📑 Case Studies 📑 Whitepapers 📑 Lead Magnets 📑 Email Newsletters 📑 Website Copywriting 📑 Blog Writing I start every project by asking a lot of questions. I want to understand your business inside and out. Then, I’ll take that knowledge and craft content that doesn’t just sound good, but actually drives action. Plus, I keep the process collaborative, communicative, and (dare I say) fun! Let’s chat about your project. If you’re ready to get started, send me a message or book a quick 15-minute Discovery Call. I’ll listen to your needs, offer some initial ideas, and give you a clear plan of action. You can check out my reviews below to see why clients come back again and again! -------------------------------------------- "By far one of the most talented writers on Upwork! Kelly is intelligent, thoughtful and has a versatile writing style that can be applied to any content marketing effort. A+ work on every project to date, for over 18 months and running." "I've hired Kelly to write just about every piece of marketing content you can imagine. And every time, she does an incredible job. Her writing is crisp, relatable and (most importantly) always crafted with a strategic goal in mind. She truly cares about her work and her clients. I've turned to Kelly for copywriting support for nearly a decade because I know she delivers high-quality work every time. You won't regret hiring her." -------------------------------------------- One quick note: I appreciate personalized invites, so if you’re reaching out, a short, custom message goes a long way. Looking forward to hearing from you!

I’m ranked within the top 1% of Upwork writers because I only care about making my clients money. And I’ve beaten 62% of client controls over the past two years. Don’t believe me? Check my reviews. I’ve personally learned from living legends — some of whom have worked alongside David Ogilvy and Draper Daniels (who Mad Men’s Don Draper was based on). Past clients include Microsoft, Ethos, AG1, Quillbot, RinFit, Nexar, the NCAA, VigorLabs, Bandier, Arena Sports, Johnson Controls, Cashew, Sap Skin, Terraseed and dozens of other brands. My Services Direct Response Copy Sales/Landing Pages, VSLs, Ads, Email/SMS Sequences, Advertorials Creative Strategy Ongoing Hooks/Angles Testing For Optimized Paid Ads Campaigns Website Copy (Search-Optimized by Request) Website Pages, Mobile Apps, Blogs & Conversion Optimization Work With Me For: ✔️ high-performance direct response copy that’s always delivered on time ✔️ BS-free, crystal clear communication ✔️ a measurable return on your investment Preferred Industries: Health & Wellness DTC eCommerce Finance I’m successful when YOU’RE successful, so I won’t take your project unless I’m confident I can deliver measurable results. If I'm not the right fit, I'll tell you upfront and point you to someone who is. Send me a direct message for a faster response.

B2B AND CONVERSION COPY FOR COMPLEX OFFERS. I turn complex products and services into clear, persuasive landing pages, websites and email sequences. Three years doing this inside Fox Agency, an award-winning B2B technology agency, for global technology brands. 270+ professional client projects completed to date. My Upwork history is new. My client-work history isn't. WHAT I WRITE Core work: • Landing pages • Websites and homepages • Sales and offer pages • Email sequences and campaigns • Product and service pages Also available: • Advertorials • B2B newsletters • Case studies • Thought leadership • Comparison and SEO content • Video and ad scripts WHERE THE EXPERIENCE COMES FROM FOX AGENCY B2B Technology Copywriter | 2023 to 2026 I researched technology audiences, competitors and product messaging, then turned complex source material into website, landing page, email and campaign copy alongside strategy and design teams. FANTASTIC MEDIA Marketing Copywriter | 2022 to 2023 I wrote websites, landing pages and email campaigns across B2B and consumer accounts, supported by market and competitor research. HOW I APPROACH COPY I do not start by trying to make the sentences sound better. I start with the buying decision. Before writing, I work out: • What the buyer wants • What they already believe • What is stopping them from acting • How competing offers frame the problem • What makes your offer relevant or different • Which claims your available evidence can actually support That determines the angle, message hierarchy, proof, objections and CTA. I do not invent statistics, testimonials, customer quotes or results. If an important claim is unsupported or a critical input is missing, I flag it rather than quietly filling the gap with an assumption. WHAT WORKING WITH ME LOOKS LIKE Send me your offer, audience, existing material, the asset you need and your deadline. I review what exists, ask one focused set of written questions, then handle the research, message direction, structure and copy independently. You receive: • One organised complete draft • Supporting copy where relevant • Useful claim or source notes • One consolidated revision round For larger projects, research and message direction can be separated from the final writing stage so you can review the thinking before the project moves forward. No kickoff call or recurring meetings are required. Projects can run asynchronously through Upwork Messages and shared documents. You should not have to manage a copywriter sentence by sentence. My job is to understand the brief, do the research independently and return work that is ready for design, build or send. NO FAKE PERFORMANCE PROMISES I do not guarantee conversion rates, leads or traffic because copy is only one part of the system. Your offer, audience, traffic, pricing, design and implementation also affect performance. What I can control is the quality of the research, strategy, copy, communication and delivery. SEE THE THINKING BEFORE YOU HIRE ME My Upwork portfolio includes complete case studies rather than isolated finished samples. You can see the research, positioning, message strategy, structure and final copy behind the work. Client work stays private unless I have permission to show it. Send me what you are working on and I will tell you the first scope I would recommend.

⭐️ Clear copy turns interest into revenue ⭐️ Hi, I'm Catalina, a copywriter specializing in persuasive, conversion-driven copy for social media, ads, and sales funnels. I help creators, agencies, and digital businesses turn attention into action through strategic content, clear messaging, and sales-focused storytelling. I write copy with one goal in mind: conversion. I've developed social media scripts, ad copy, VSLs, email sequences, landing pages, and funnel strategies that generated $48,000+ in direct revenue, scaled a 30M+ follower brand by 700K followers in under 2 months, and increased email CTR by up to 41% by aligning messaging, audience awareness, and offer intent. Here's how I can support your business: ✅ Write high-conversion video scripts for social media and ads (TikTok, Meta, Instagram) ✅ Develop ad copy and hooks that stop the scroll and drive action ✅ Create VSL scripts that educate, persuade, and sell ✅ Design sales page and landing page copy aligned with buyer psychology ✅ Build email sequences for launches, nurturing, and closing ✅ Improve conversion rates through clearer messaging and CTAs These are the types of outcomes I've delivered: ✔ Scaled a 30M+ follower health & wellness brand by 700K followers in under 2 months through viral content, generating 4.3M views per piece ✔ Produced 40+ high-conversion video scripts weekly for supplement sales campaigns across TikTok, Facebook, and Instagram ✔ Increased email click-through rates by 41% through copy optimization and CTA clarity ✔ Improved lead-to-sale conversion by 32% by refining offer positioning and email flow ✔ Supported launches with 150+ sales-focused copy assets across social media, VSLs, emails, and landing pages I work best with clients who want copy that sells, not just words that sound good. Send me a message and let's turn your content into a revenue-driven system.