How To Use Jasper for Marketing Automation

Marketing automation involves using software to automate repetitive and time-consuming processes across various channels. Doing so allows businesses to access better insights and analytics, reduce operating costs, and generate leads or close more deals. Team members can focus more on core activities, leading to increased productivity.

Artificial intelligence (AI) streamlines marketing operations further, performing various tasks like content generation, customer segmentation, and search engine optimization (SEO). One AI-powered tool is Jasper, a platform dedicated to content creation.

This AI writing assistant can help you produce content for different use cases, such as email marketing, social media marketing, and customer service. Jasper allows you to create social media posts, marketing copy, and product descriptions in your tone and style.

In this article, we explain how Jasper can enhance your content strategy.

Using Jasper to automate marketing

Jasper can help with content creation for different use cases in marketing. To get started, you’ll need a Jasper account and an active subscription.

Depending on your budget and needs, you can choose between the Creator ($39 per month with annual billing), Teams ($99 per month with annual billing), and Business (custom price quote) plans. Before committing to a plan, you can test Jasper’s core features through its free trial.

In addition to content generation, Jasper integrates with other marketing tools for a comprehensive marketing automation system. These include:

• Surfer SEO. This platform allows you to identify keywords likely to rank high in search engine results pages (SERPs). Jasper can then integrate these words into the generated content, resulting in better SEO-optimized articles.
• Zapier. Zapier supports more than 5,000 integrations, which you can use to perform different activities. Organizations can connect Jasper to their workflows to help with content creation tasks.
• Google Workspace. Jasper offers a plugin that you can add to Google Docs, Google Sheets, and Google BigQuery to help produce content at scale.

Social media marketing

With billions of active users, social platforms like Facebook, Twitter, and Instagram are prime marketing avenues. They can help you advertise your products and services to your target audience and connect and engage with existing customers.

However, managing multiple social media platforms can be daunting, especially since each platform has its own set of guidelines, audience preferences, and posting mechanisms.

Jasper can help automate the creation of social media posts like tweets, Instagram captions, and LinkedIn posts. With natural language processing (NLP) technology, Jasper can both process prompts and generate content in conversational language. You can edit these outputs to ensure they match your style and tone, and help you maintain a consistent online presence.

To create content with Jasper AI, you can use premade templates or work directly from a Jasper document. Jasper Chat is another way to submit prompts and receive responses.

Jasper’s social media templates include:

To create Instagram posts, navigate to the templates section and search for the Photo Post Captions.

In our case, we drafted Instagram posts informing our customers of a 5% price discount.

We also used the Tweet Machine template to produce some posts for X.

Jasper Chat also helped us draft a reply to a customer’s comment on Facebook.

Jasper can generate a social media schedule to ensure you post consistently. In our case, Jasper AI produced the following social media schedule for December.

Email marketing

Email marketing enables you to communicate directly with customers—and build and nurture those relationships. You can use emails to update your customers on new developments, product updates, promotions, and more, which can promote brand loyalty and lead to higher retention rates.

Powered by machine learning algorithms and NLP, Jasper can process prompts and generate engaging email content, subject lines, and calls to action (CTAs).

To illustrate, we asked Jasper to create subject lines for our business regarding a new product launch.

We also used Jasper to generate cold emails to send to a variety of potential customers—to entice them to try out our products and services.

In this interaction, we specified our company name and product description and provided the context. Jasper then used these prompts to produce the following outputs in our desired tone of voice.

Jasper can also assist in replying to emails. Just tell Jasper what the customer said in their previous email and then specify what you’d like it to generate.

In our case, we asked Jasper to help us apologize to a customer regarding delays in product shipment and update them on a new estimated time of arrival (ETA).

If you’ve written an email but aren’t sure it conveys the message well, Jasper can help you rewrite the content with your tone and voice and tailor it to your audience.

To illustrate, we generated the following email content, but it was too long. We asked Jasper to rewrite and make it shorter and also use a more casual tone.

Our long email:

Jasper’s summarized email:

You can also use Jasper to write and edit email directly in Gmail or Outlook. For this functionality, you’ll need to install the Microsoft Edge or Chrome extension.

If the installation was successful, you should be able to see Jasper’s logo on Gmail or Outlook. When you click the logo, a new window will pop up, allowing you to enter prompts.

Content marketing

Content marketing helps you build a brand and engage with your target audience. Writing engaging and informative content can drive traffic to your site and help you generate leads and convert them into paying customers.

Jasper can automate much of the process of content generation, helping you create high-quality content including blog posts, articles, and long-form content. For instance, if you’re running out of ideas for your next blog post, Jasper AI can generate a list of blog post ideas from simple text prompts.

If you have a blog post topic, Jasper can help generate an outline to structure your content effectively. For instance, it generated the following outline for the topic “Best sports shoes for athletes.”

Are you facing writer’s block and don’t know how to start your article? Jasper can “start” it by drafting possible introductions. You can then read through these introductions and select the most suitable one for your article.

Below are some introductions Jasper generated for the topic “Why sportswear is essential.”

Jasper can also create drafts of long-form articles and blog posts. To illustrate, we used the prompt “Write a 1,000-word article on how the quality of sportswear can impact performance.”

With Jasper’s One-Shot Blog Post template, we produced an article on the advantages of shopping online.

If you’ve written the content but aren’t sure about the quality, Jasper can also assist in rewriting and improving it. For example, we used the Content Improver template to make an article more interesting and engaging.

Jasper can assist in generating content for landing pages, Instagram captions, and ad copy.

First, create a new campaign brief and specify the product and context.

Then, select the assets or types of content you want Jasper to generate for your business.

Jasper will then generate different types of content for your campaign.

Jasper generated tweet ideas for our shoe marketing campaign.

Product descriptions

Compelling product descriptions can help e-commerce platforms drive sales and enhance customer experience. Descriptions allow customers to quickly discover the key features and benefits of a product and make effective purchasing decisions.

Jasper offers an automated generator to help you create engaging and informative product descriptions. To access the generator, navigate to Jasper’s templates and search “product description.”

Click on the template to go to the editing page, where you can add your product name, a brief description about it, and choose a preferred tone.

In our case, we generated a product description for shoes.

Jasper can help ensure consistency in brand voice across all product descriptions. You can add and save a tone of voice or brand style, and Jasper will work to reflect it in all generated content.

To set a preferred tone, navigate to your Jasper dashboard and click on Brand Voice.

Click the Add tone button to access the following pop-up that allows you to add a tone from text or URL. In our case, we want to add a voice from text, so we’ll press the From text button to proceed.

When you click the From text button, you should see a pop-up window with an input field. Add some brand text to the input field and then press Continue. This will allow Jasper to analyze your writing style.

Jasper will analyze the text and identify the tone and style that feature most prominently in it. You can then save the voice and make it default in your Jasper workspace.

SEO optimization

Search engine optimization (SEO) can help increase online visibility by directing organic traffic to your website.

Jasper can help automate SEO optimization by incorporating target keywords, suggesting meta descriptions and title tags, and creating easy-to-read content that can appeal to your audience.

Here are some templates you can use for SEO:

For example, we can use the SEO Blog Posts Title and Meta Descriptions template to write a title and meta description for our article on sportswear.

Jasper provides a Surfer SEO extension, which you can enable in your Workspace settings. To use the plugin, you must have an active Surfer SEO subscription. There’s also a Plagiarism Checker integration to help ensure you create unique content to enhance your online ranking.

With the Surfer SEO subscription enabled, you should see a new icon for SEO mode when you open a Jasper document.

You can also perform keyword research using other third-party tools like Ahrefs, Semrush, and Moz, and use Jasper to integrate the keywords into your content.

Considerations for automation with Jasper

Jasper offers powerful features for market automation, but you need to know how to use them effectively to harness the power of Jasper in your marketing workflows.

Consider the following when using Jasper AI:

• Data privacy and security. AI-powered tools like Jasper can collect data and use it for further training. As a result, keep an eye on data privacy and security when using AI marketing tools. As a rule of thumb, don’t add personal or confidential information to the Jasper workflow. Besides lowering the security risk, isolating sensitive data can help you comply with legal and ethical standards.
• Learning curve. Jasper runs on machine learning algorithms, deep learning models, neural networks, and NLP—which work together to facilitate content generation. But despite these complex AI intricacies, Jasper has a flat learning curve due to its layers of abstraction. To use Jasper effectively, you’ll need to write clear and concise prompts. Online resources can guide you in writing effective prompts and drafting an effective digital marketing strategy.
• Budget considerations. Jasper isn’t free. Once your trial period ends, you must choose between the different pricing plans. While there’s a cost for using Jasper, you can automate numerous marketing processes—saving time, effort, and possibly money in the long run.
• Integration with existing systems. Jasper offers an API to integrate its functionalities into existing marketing systems and platforms. However, ensure you have the right technical expertise for a successful integration. The AI writing assistant also has an integration library, allowing you to work with applications like Grammarly, Google Chrome, Google Docs, and Zapier.
• Verification and quality assurance. Jasper offers many tools, including tone and style matching, to automate the process of content creation. But you’ll still need to verify that material is accurate and appropriate, and that it matches your style. You can do this by generating multiple drafts of content or by making light edits to material, as appropriate.

Optimize your marketing with Upwork

Marketing automation can save time and effort, and allow marketing teams to focus more on core activities. AI chatbots and automation tools can be an effective part of transforming your marketing automation processes.

Jasper can help with content generation, such as social media posts, ad copy, and long-form content. However, Jasper can spit out inaccurate content from time to time. So, human oversight is required to review and fact-check AI content.

Maximizing the benefits of AI tools is also a skill that has to be learned. Consider working with marketing automation professionals on Upwork to help you speed up your marketing efforts by harnessing the power of Jasper and other AI writing tools.

And if you’re a marketing automation expert looking for work, Upwork can connect you to marketing automation jobs to help build your portfolio while earning extra income.

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Prices are current at the time of writing and may change over time based on each service’s offerings.