I help product teams identify where users drop off, get confused, or hesitate, and turn that into clear actions that improve conversion and product performance. I’m a psychologist and UX strategist focused on behavior, clarity, and decision-making. My work is not just about insights, it’s about identifying what to change in the product to improve results (conversion, activation, engagement). Rather than jumping straight to design solutions, I work through research and analysis to clarify the real problem first. My work often includes: • UX audits for SaaS and digital platforms • Usability testing and user interviews • Survey design and behavioral analysis • Funnel and user journey analysis • Conversion and activation research • Product discovery and concept validation I combine qualitative insights (interviews, usability testing, user feedback) with quantitative signals (analytics, surveys, funnel analysis) to help teams make better product decisions. I’ve worked with startups and product teams across multiple countries, helping them uncover usability issues, clarify value propositions, and improve critical user flows. If you're trying to understand why users drop off, hesitate, or fail to complete key actions, we can investigate it together.

My story is not about me, but about YOU. It only takes 8 hours, or 5 days, and you can turn the situation around and make a decision that is more in your favor. How does this sound? What I Can Help With • User interviews and qualitative research • User journey mapping • Concept and feature validation • Heuristic evaluation • Conversion and UX improvement recommendations • Prioritized UX issue reports • Remote moderated / unmoderated testing • Usability testing • User flows and wireframes • UX improvement proposals based on research findings • Prototype design and redesign • SaaS platform UX evaluation • Website usability testing How I Work Research and design supported by AI agent tools feature both classic and modern styles. Practicality. Distinctive personal characteristics. 🔖 Just сontact me here right now. 🚀 I will answer you ASAP!

With a PhD in Sociology, I am a seasoned UX/CX Consultant and Strategic Researcher with over 15 years of experience. By blending qualitative and quantitative data, I help businesses transform customer insights into growth. Outside my work, I am a certified Yoga Teacher. Services I offer are: User/Customer Experience Research • Customer Journey Optimization • User Research • Competitor Analysis • Customer Satisfaction Surveys Usability & UX Improvement • Usability Testing • UX Audit SEO & Online Presence Enhancement • SEO Audit • SEO-Driven Customer Strategy (Optimize customer journeys with an SEO focus) My clients describe me as enthusiastic, team-energiser, analytical and impact driven.

Struggling with low engagement, product churn, or unclear user needs? I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell). Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction. With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins. 📊 Proven Impact: *204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models *290% boost in engagement through iterative testing, heatmaps, and in-depth interviews *Successfully led UX transformation across 25+ squads, impacting 18M+ users globally 🌍 Who I Work With: Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C *Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning *Early-stage startups needing fast validation *Enterprise and business seeking UX Research democratization and internal playbooks *Acquisition&Growth teams needing CRO + behavioral UX insights 🔍 My Expertise Includes: *Mixed-method Research (IDIs, diary studies, usability, surveys, analytics) *Research Ops & Framework Building *Product-Market Fit Testing *Remote Research Systems & UX Academy Design *AI for UX: Rapid hypothesis validation, prompt crafting *Research-Backed Wireframes & Prototypes (Figma) *Team Empowerment: Onboarding PMs/devs to UX insights !!My Core Services!! - User interviews - Usability Testing - Usability Studies (moderated & unmoderated) - UX Testing - UX Audit - UX Research Testing - UI Testing - Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products - Persona Development - Customer Journey Mapping - CX Journey - GTM&BTL&ATL - UX Research Strategy & Planning - Design Thinking Double Diamond 🧪 Tools I Use: *Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback *Surveys & Analysis: Typeform, SurveyMonkey *Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare *Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX *Workflow: Jira, Confluence, Airtable, Clickup 🏆 Certifications & Highlights: 🥇 Nielsen Norman Group UX Research Certification (ID: 1076417) 🥇 UX Research – Interaction Design Foundation 🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness 🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal 🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal 🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey) INDUSTRIES I've worked in (but not limited to): 🏆AI/ML 🏆Technology 🏆Diagnostics 🏆Digital Assistants 🏆Voice Assistants 🏆Troubleshooting 🏆Cybersecurity 🏆Threat Detection 🏆Chatbots 🏆Data Management 🏆Cloud 🏆Backup & Recovery 🏆E-commerce 🏆Virtual Reality 🏆Medical 🏆Emotions 🏆Healthcare 🏆Communications 🏆Wireless / Cellular 🏆Network (4G, 5G) 🏆C-Band 🏆Home Internet 🏆Education 🏆Finance 🏆Banking 🏆Cryptocurrency 🏆Trading 🏆Casinos/Gambling 🏆Social Media 🏆Advertising & PR 🏆Staffing & Recruitment 🏆Real Estate 🏆Short Term Rentals/Airbnbs 🏆Insurance 🏆Gig Economy 🏆Ride Sharing 🏆Car Rentals 🏆Automotive 🏆RV 🏆Aviation 🏆Golf Carts 🏆Billing 🏆Account Management 🏆Gaming 🏆Emotions 🏆Voiceover 🏆Productivity 🏆Entertainment 🏆Sports 🏆Golf 🏆Pet Industry 🏆Food & Beverage 🏆Hospitality 🏆Travel 🏆Fitness 🏆Retail 🏆Fashion 🏆Photography 🏆Adoption 🏆Dating & Relationships 🏆Smartphones 🏆Smartphone Cameras 🏆Wearable Devices 🏆Biometric Readers 🏆Facial Recognition 🏆Headsets 🏆Earbuds 🏆Laptops 🏆Desktops 🏆Touchpads 🏆Keyboards 🏆Portable Batteries 🏆Device Batteries 🏆Device Ports 🏆Charging Plugs 🏆Processors 🏆Smartphone Cases 🏆Laptop Bags 🏆Dolby Vision 🏆Interactive Whiteboard Devices Display Screens Product Packaging Accessibility 💬 What Clients Say: “Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.” “Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”

❗️Available Immediately (CET | Croatia) 👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product. Senior UI UX Designer, Product Designer, and Web Designer with 10+ years of experience helping startups, SaaS companies, product teams, and eCommerce brands build intuitive, scalable, and conversion-focused digital products. 🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards I specialize in UI UX Design for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, enterprise software, and eCommerce products where usability, conversion, and product growth directly impact business results. Over the last 10+ years, I’ve helped founders and product teams transform complex products into clear, user-friendly experiences that improve adoption, retention, engagement, and revenue. 📊 Results Delivered ✔️ +22% product adoption through SaaS UX optimization ✔️ 35% reduction in cart abandonment through checkout redesign ✔️ +24% lead generation through conversion-focused website design ✔️ +15% revenue growth through eCommerce UX improvements ✔️ 200% increase in workflow efficiency through dashboard optimization 🚀 What I Do ✔️ UI UX Design for SaaS Platforms & B2B Products ✔️ Product Design for Startups & Growing Companies ✔️ Website Design & Web Design ✔️ Mobile App Design (iOS & Android) ✔️ eCommerce UX Design & Shopify Optimization ✔️ Dashboard & Admin Panel Design ✔️ UX Research & User Flow Optimization ✔️ Figma Design Systems & Interactive Prototyping ✔️ Landing Page Design & CRO As a UI UX Designer and Product Designer, I work across the complete product lifecycle: UX Research → Information Architecture → User Flows → Wireframes → UI Design → Interactive Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation 🧩 Services SaaS UI UX Design Design of SaaS platforms, CRM systems, dashboards, analytics tools, and enterprise software focused on usability, retention, scalability, and product growth. Website Design & Web Design High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth. Mobile App Design User-centered iOS and Android applications focused on usability, retention, accessibility, and seamless user experiences. eCommerce UX Design Conversion-focused shopping experiences, checkout optimization, customer journey improvements, and scalable design systems. UX Audit & Product Optimization Detailed UX audits that identify friction points, usability issues, and conversion bottlenecks with actionable recommendations. Design Systems & Figma Scalable design systems, UI libraries, component documentation, prototypes, and developer-ready handoff processes. ⚙️ Tools & Expertise Figma, Framer, Webflow, Shopify, WordPress, Adobe Creative Suite, UX Research, Information Architecture, Wireframing, Interactive Prototyping, Design Systems, Conversion Rate Optimization (CRO), AI-Assisted Design Workflows. 🏭 Industries SaaS • B2B Software • FinTech • HealthTech • AI Products • eCommerce • Logistics • EdTech • Cybersecurity • Marketplaces • Enterprise Software • B2C Products ⭐ Why Clients Hire Me I focus on business outcomes, not just visuals. ▪️ 10+ years of UI UX Design and Product Design experience ▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce ▪️ 150+ long-term client partnerships ▪️ 8,000+ wireframes and UX concepts created ▪️ 400+ high-fidelity prototypes delivered ▪️ 20+ design awards ▪️ Advanced expertise in Figma, Design Systems, Product Design, and SaaS UX ▪️ Design + Build capabilities with Framer, Webflow, Shopify, and WordPress ▪️ Experience designing complex enterprise software, CRM systems, dashboards, and customer-facing products Every design decision is guided by user behavior, business goals, and measurable impact. If you're looking for a UI UX Designer, Product Designer, Website Designer, SaaS Designer, Dashboard Designer, UX Researcher, Mobile UI UX Designer, UI Designer, UX Designer, Mobile App Design or Figma Expert to improve your product, website, SaaS platform, or eCommerce experience, let's build something users love and businesses grow from.

As a User Experience Researcher, I engage in both qualitative and quantitative research methods to discover insights that focus on user-centered design and improve their experience with any product in any industry. My User Experience Analyst service delivers highly detailed observations, identification of missed opportunities, and insights that will boost the user experience of your platform and product to a new level - delivered through simple, yet powerful reports. • Worked on 100+ projects, analyzing usability and interview sessions, extracting insights, and generating reports to support data-driven decision-making. • Experience across multiple industries and sectors, spanning B2B and B2C, including government, healthcare, maintenance, e-commerce, and more. • Applied methods such as moderated 1:1 interviews, usability testing, ad studies, and competitor analysis. • Conducted 1,000+ testing sessions, gaining strong insight into user expectations and behavior. • Currently collaborating with a two-time Queen’s Award for Enterprise winner on a project basis. • Created copy for a chat-bot, including translations, supporting the team's conversational designers with clear copies employed from an UX writing perspective, ensuring strong sensitivity to tone and emotional context.

I'm a UX Researcher with 5+ years of experience specializing in healthcare technology, including EHR systems, clinical documentation tools, and AI-powered health platforms. I've led end-to-end research at digital health companies serving thousands of clinicians and therapists, turning complex workflow problems into clear, actionable insights. My core work includes moderated usability testing, in-depth interviews, concept testing, survey design, and journey mapping. I'm comfortable owning research independently -- from study design and recruiting through synthesis and stakeholder presentation -- and I've worked in fast-moving environments where research has to be rigorous, practical, and impactful. I work well with product and design teams who need a researcher who can hit the ground running without a lot of hand-holding. If you're building something in healthcare, mental health, or clinical workflows, I'll understand your users and your problem space from day one.

I love to listen and understand. It's why I became a UX researcher and why, six years later, I'm still surprised by what users reveal when you pay close attention. Over 6+ years across fintech, e-commerce, SaaS, and ed-tech, I've run 550+ user sessions, led research operations across 4 live products, and built the systems that help teams actually use what research uncovers. I work across the full research spectrum: qualitative depth through interviews, usability testing, and contextual inquiry, and quantitative breadth through surveys and data analysis because understanding people rarely fits into one method. What I can help with: — UX & Service Design Audits — Usability Testing & User Interviews — Journey Mapping & Service Blueprinting — ResearchOps Setup & Research Strategy — Qual & Quant Mixed-Methods Studies If you're building something and want to truly understand the people using it, let's talk.

🏆 I love UX and challenges. It’s not just about crafting a pretty UI – there are countless UI kits and accelerators for that. Where I truly shine is in providing the best UI UX design suggestions and translating them into user flows, ensuring all potential use cases are predicted and accounted for. Together with my brother, I co-founded Cieden, now ranked among the top design agencies on Clutch and Upwork. About: 🏆 Upwork Top Rated Plus with 100% job success score; 🚀 Recognized among the Top 5 UI UX agencies in Ukraine by Clutch; ⚡️ 10+ years providing complex UI UX design solutions; 🎯 300+ UI UX design projects with real business outcomes; 🌟 Consistently achieving 100% customer satisfaction thanks to our relentless focus on client needs. 💎 $2M+ Total earned on Upwork; 📈 63,356+ total hours in UI UX Design, research, prototyping, and UI UX Figma design software. 💜 Clients: Apollo, Blizzard, MedEntry, elGrocer, Sitenna, Exceeders By following the latest trends in user experience design and responsive design, I ensure you receive fresh, up-to-date, and innovative solutions. Simplicity and usability are my core values, and I focus on making even the most challenging user interfaces intuitive and easy to navigate. Another strength I bring to the table is a sharp focus on your business goals. Whether it's UX research, competitive analysis, user journey mapping, or information architecture, I aim to align my design strategy with your objectives. I help brainstorm product features, provide thoughtful feedback (and necessary pushback), and serve as a reliable sounding board to refine your product roadmap. I'm equally comfortable leading discovery workshops, conducting user interviews, and delivering pixel-perfect Figma prototypes ready for developer handoff. What I offer: ✔ Customized Design Process. Tailored UI UX design solutions that include thorough UX research, user-centric wireframing, rapid design sprints, and high-fidelity UI design, all with seamless collaboration alongside developers. ✔ Strategic and Creative Approach. I combine strategic thinking, design thinking, and creativity to meet both business objectives and user needs effectively. ✔ Healthcare UI UX Design Expertise: Healthcare is one of my core domain specializations, with 45+ projects delivered and 10 years of hands-on experience. My work spans telemedicine platforms, clinical and patient portals, health monitoring and tracking tools, medication management systems, mental health apps, and AI-assisted diagnostics. Comprehensive Expertise: • Complete UI UX Design Services
 • User Experience Design and UX Research
 • Wireframing, Prototyping, and Mockup Design
 • SaaS, Enterprice, B2B, and B2C Interface Design
 • Responsive Design for Mobile and Web
Apps • A/B Testing, Usability Testing, and Interaction Design
 • Dashboard and Platform Design for SaaS, FinTech, Education, Healthcare, eCommerce, AI, Logistics, Automotive, Enterprice and more
 • UI UX Research, Material Design, and clickable prototypes for iOS and Android app design • Product Design for SaaS and B2B Tools • Design Audit, UX Audit & Heuristic Evaluation • Developer Handoff, Design Tokens & Component Libraries My Stack: • Design: Figma, FigJam, Adobe XD • AI: Cursor.ai, Claude Code, ElevenLabs, AG-UI, Next.js, Convex • Design systems in code: Unlike others, I do UX Engineering, so I provide components in React code, create storybooks, and set up chromatic UI testing. If you're looking for a UI UX designer, Senior UI UX designer, product designer, Figma expert, SaaS designer, healthcare UI UX designer, healthcare design, dashboard designer, UI UX Designer, or a design partner to enhance your digital product – feel free to reach out. I'm always open to collaborating with bright and passionate individuals 🙌

• 10+ years of UX Research experience, qualitative and quantitative methodologies (mixed methods). • Former Full-Time Senior UX Researcher at Meta, Siemens, Vivid Seats, Amazon, Time Warner Cable & Microsoft. • End-to-end: stakeholder elicitation, research design/planning, test design, discussion guides, mod guides, scripts, facilitation (moderating or interviewing), qualitative coding, data analysis, reporting and implementation. • Clinical grade UXR processes: former UX researcher for life-or-death mobile app/GUI validation studies; helping millions of patient and doctors use interfaces for dosing and injection protocols. • Recognized Industry Expert: UserTesting's, Insights Unlocked: Season 3, Episode 109 (re-cited in User Weekly) --- Attitudinal/Behavioral and Qual/Quant Methods: Interviews Moderated/Unmoderated Usability Test (In-Person & Remote) Concept Testing Multivariate & A/B Testing Competitive Analysis Heuristic Evaluation / Site Audit Card-sorting & Tree Tests 1st Click Tests 5-second Tests Ethnography Contextual Inquiry Diary Studies Focus Groups Click Stream Analysis Log Analysis Surveys Meta-Analysis --- ADVANCED APPROACHES: Sequential Exploratory/Explanatory Concurrent Exploratory/Explanatory --- Key Tools: UserTesting • Optimal Workshop • UserBrain • Userlytics • Dovetail • Qualtrics • Respondent[.]io --- Industries: SaaS, PaaS, Healthcare (Biotechnology & Pharmaceuticals), Finance and FinTech, Retail and E-commerce, Automotive and Transportation (including Aerospace), HR Tech (Human Resources), Education and E-Learning (Ed Tech), Media & Entertainment (Social Media), Energy & Utilities, Consumer Goods and Services, and EdTech --- Products and Experiences : AI/ML Interfaces, Data Viz Interfaces, Enterprise Healthcare Systems, Pharma Interfaces, Healthcare Tools (Injection systems, IFUs, Sensors, Patches and Wearables, Medical Packaging), Check-out Funnels, Landing Pages, Search Engine Results Pages (SERPs), Skincare and Beauty Product Pages, Faucet & Decor Pages, Design & Dev Tool Interfaces, Bill of Materials, Engineering Systems, Remote and Mobile Automotive Interfaces, Chrome Plug-ins, Browser and Internet Windows, IT Chat Systems, Administrative Filing Systems, Account Setup Flows, EdTech Classroom and MooC Epics, Banking Flows, Airline Systems) --- Personas: Doctors, Patients, Nurses, Credit Card Consumers, Mobile Smartphone Account Holders, First-Time Contract Owners, Parents, Teens, Employees, Job Candidates, Jobseekers, Engineers, Developers, Machine Learning Scientists, AI Scientists, Information Workers, Knowledge Workers, Environmental Scientists, LLM Chat Users, Social Media Users, Shoppers, Events Attendees, Drivers and Car Owners, Multiple Screen Users, Young Adults (under 18), Streaming Platform Users, Tax & Accounting Software, Small Investment Apps, Dat Visualization Dashboard Analysts, Above the Wing and Below the Wing Airplane Personnel, ChatBot Users, Prompt Engineering, Wealth and Investment Managers, General Population / Mass Consumer and other various Technical Professions --- Qualitative Training: Summa Cum Laude Polymath/Political Science Graduate: Formal Mixed Methods Social Science Training in Psychology, Sociology, & Anthropology Quantitative Training: • PhD Level Predictive Analytics (ex: OLS Regression) via University of Illinois at Chicago • Advanced Data Analysis with Machine Learning & Python via University of Michigan