Struggling with low engagement, product churn, or unclear user needs? I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell). Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction. With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins. 📊 Proven Impact: *204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models *290% boost in engagement through iterative testing, heatmaps, and in-depth interviews *Successfully led UX transformation across 25+ squads, impacting 18M+ users globally 🌍 Who I Work With: Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C *Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning *Early-stage startups needing fast validation *Enterprise and business seeking UX Research democratization and internal playbooks *Acquisition&Growth teams needing CRO + behavioral UX insights 🔍 My Expertise Includes: *Mixed-method Research (IDIs, diary studies, usability, surveys, analytics) *Research Ops & Framework Building *Product-Market Fit Testing *Remote Research Systems & UX Academy Design *AI for UX: Rapid hypothesis validation, prompt crafting *Research-Backed Wireframes & Prototypes (Figma) *Team Empowerment: Onboarding PMs/devs to UX insights !!My Core Services!! - User interviews - Usability Testing - Usability Studies (moderated & unmoderated) - UX Testing - UX Audit - UX Research Testing - UI Testing - Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products - Persona Development - Customer Journey Mapping - CX Journey - GTM&BTL&ATL - UX Research Strategy & Planning - Design Thinking Double Diamond 🧪 Tools I Use: *Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback *Surveys & Analysis: Typeform, SurveyMonkey *Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare *Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX *Workflow: Jira, Confluence, Airtable, Clickup 🏆 Certifications & Highlights: 🥇 Nielsen Norman Group UX Research Certification (ID: 1076417) 🥇 UX Research – Interaction Design Foundation 🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness 🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal 🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal 🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey) INDUSTRIES I've worked in (but not limited to): 🏆AI/ML 🏆Technology 🏆Diagnostics 🏆Digital Assistants 🏆Voice Assistants 🏆Troubleshooting 🏆Cybersecurity 🏆Threat Detection 🏆Chatbots 🏆Data Management 🏆Cloud 🏆Backup & Recovery 🏆E-commerce 🏆Virtual Reality 🏆Medical 🏆Emotions 🏆Healthcare 🏆Communications 🏆Wireless / Cellular 🏆Network (4G, 5G) 🏆C-Band 🏆Home Internet 🏆Education 🏆Finance 🏆Banking 🏆Cryptocurrency 🏆Trading 🏆Casinos/Gambling 🏆Social Media 🏆Advertising & PR 🏆Staffing & Recruitment 🏆Real Estate 🏆Short Term Rentals/Airbnbs 🏆Insurance 🏆Gig Economy 🏆Ride Sharing 🏆Car Rentals 🏆Automotive 🏆RV 🏆Aviation 🏆Golf Carts 🏆Billing 🏆Account Management 🏆Gaming 🏆Emotions 🏆Voiceover 🏆Productivity 🏆Entertainment 🏆Sports 🏆Golf 🏆Pet Industry 🏆Food & Beverage 🏆Hospitality 🏆Travel 🏆Fitness 🏆Retail 🏆Fashion 🏆Photography 🏆Adoption 🏆Dating & Relationships 🏆Smartphones 🏆Smartphone Cameras 🏆Wearable Devices 🏆Biometric Readers 🏆Facial Recognition 🏆Headsets 🏆Earbuds 🏆Laptops 🏆Desktops 🏆Touchpads 🏆Keyboards 🏆Portable Batteries 🏆Device Batteries 🏆Device Ports 🏆Charging Plugs 🏆Processors 🏆Smartphone Cases 🏆Laptop Bags 🏆Dolby Vision 🏆Interactive Whiteboard Devices Display Screens Product Packaging Accessibility 💬 What Clients Say: “Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.” “Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”

My story is not about me, but about YOU. It only takes 8 hours, or 5 days, and you can turn the situation around and make a decision that is more in your favor. How does this sound? What I Can Help With • User interviews and qualitative research • User journey mapping • Concept and feature validation • Heuristic evaluation • Conversion and UX improvement recommendations • Prioritized UX issue reports • Remote moderated / unmoderated testing • Usability testing • User flows and wireframes • UX improvement proposals based on research findings • Prototype design and redesign • SaaS platform UX evaluation • Website usability testing How I Work Research and design supported by AI agent tools feature both classic and modern styles. Practicality. Distinctive personal characteristics. 🔖 Just сontact me here right now. 🚀 I will answer you ASAP!

With a PhD in Sociology, I am a seasoned UX/CX Consultant and Strategic Researcher with over 15 years of experience. By blending qualitative and quantitative data, I help businesses transform customer insights into growth. Outside my work, I am a certified Yoga Teacher. Services I offer are: User/Customer Experience Research • Customer Journey Optimization • User Research • Competitor Analysis • Customer Satisfaction Surveys Usability & UX Improvement • Usability Testing • UX Audit SEO & Online Presence Enhancement • SEO Audit • SEO-Driven Customer Strategy (Optimize customer journeys with an SEO focus) My clients describe me as enthusiastic, team-energiser, analytical and impact driven.

I'm a UX Researcher with 5+ years of experience specializing in healthcare technology, including EHR systems, clinical documentation tools, and AI-powered health platforms. I've led end-to-end research at digital health companies serving thousands of clinicians and therapists, turning complex workflow problems into clear, actionable insights. My core work includes moderated usability testing, in-depth interviews, concept testing, survey design, and journey mapping. I'm comfortable owning research independently -- from study design and recruiting through synthesis and stakeholder presentation -- and I've worked in fast-moving environments where research has to be rigorous, practical, and impactful. I work well with product and design teams who need a researcher who can hit the ground running without a lot of hand-holding. If you're building something in healthcare, mental health, or clinical workflows, I'll understand your users and your problem space from day one.

❗️Available Immediately (CET | Croatia) 👉 𝐇𝐢𝐭 𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐉𝐎𝐁 𝐨𝐫 𝐒𝐄𝐍𝐃 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 - I reply fast with actionable UI UX Designer insights for your product. 🏆 350+ completed projects | 150+ long-term client partnerships | 3,000+ Upwork hours | 20+ design awards Senior UI UX Designer and Web Designer with 10+ years helping startups, SaaS companies, and eCommerce brands build intuitive, scalable, conversion-focused digital products. As a UI UX Designer working across UIUX, Web design, Mobile app design, and SaaS UI UX Designer disciplines, I help founders transform complex products into clear, user-friendly experiences that improve adoption, retention, and revenue. I specialize in UI UX Designer work for SaaS platforms, web applications, websites, mobile apps, dashboards, admin panels, CRM systems, and eCommerce products. My UIUX process combines product designer thinking with graphic designer craft and web designer execution. 📊 Results Delivered ✔️ +22% product adoption via SaaS UX optimization ✔️ 35% reduction in cart abandonment via checkout redesign ✔️ +24% lead generation via website design ✔️ +15% revenue growth via eCommerce UX ✔️ 200% workflow efficiency via dashboard optimization 🚀 What I Do ✔️ UI UX Designer for SaaS Platforms & B2B Products ✔️ UIUX & Product Design for Startups ✔️ Web design & Website Design (WordPress builds) ✔️ Mobile app design for iOS & Android ✔️ eCommerce UX & Shopify Optimization ✔️ Dashboard Design as a SaaS UI UX Designer ✔️ UX Research & User Flow Optimization ✔️ Figma UI UX Designer — Design Systems & Prototyping ✔️ Landing Page Design as a Web design specialist As a UI UX Designer and product designer, I work across the complete product lifecycle: UX Research → Wireframes → UI Design → Prototyping → Design Systems → Usability Testing → Developer Handoff → Framer / Webflow / Shopify Implementation 🧩 Services UI UX Designer for SaaS Platforms Design of SaaS platforms, CRM systems, dashboards, and enterprise software focused on usability, retention, and scalability. As a SaaS UI UX Designer I bring saas architect thinking, hr tech and datadog-style dashboard experience, and brand copywriter support. Web design & Website Design High-converting websites designed to improve engagement, communicate value clearly, increase lead generation, and support long-term business growth. My Web design work spans web developer collaboration, wordpress builds, graphic designer polish, and full website delivery. UIUX for Mobile App Design User-centered iOS and Android applications built with a UIUX-first, mobile app design approach focused on usability, retention, and accessibility. Every mobile app design project uses figma for prototyping, web design principles for companion sites, ux designer research, and clean ui ux execution. eCommerce UX Design & UX Audit Conversion-focused shopping experiences, checkout optimization, and customer journey improvements, approached with UI UX Designer rigor. Detailed UX audits from a UIUX perspective identify friction points and conversion bottlenecks. Design Systems & Figma UI UX Designer Scalable design systems, UI libraries, and developer-ready handoff — the core of my work as a Figma UI UX Designer. This includes design ops, software project management alignment, and ui ux designers documentation, framed by business strategy. 🏭 Industries SaaS,B2B Software, FinTech, HealthTech, AI Products, eCommerce, Logistics, EdTech, Cybersecurity, Marketplaces, Enterprise Software, B2C Products — served as a UI UX Designer, SaaS UI UX Designer, and Mobile app design specialist. ⭐ Why Clients Hire Me I focus on business outcomes, not just visuals — as a UI UX Designer, that means every UIUX, Web design, mobile app design, SaaS UI UX Designer, and Figma UI UX Designer decision is guided by user behavior, business goals, and measurable impact. ▪️ 10+ years of UI UX Designer and product designer experience across UIUX, Web design, and mobile app design ▪️ 350+ delivered projects across SaaS, web applications, websites, mobile apps, and eCommerce ▪️ 150+ long-term client partnerships ▪️ 8,000+ wireframes and UX concepts created ▪️ 400+ high-fidelity prototypes delivered ▪️ 20+ design awards ▪️ Advanced expertise in Figma, Design Systems, product designer work, and SaaS UI UX Designer strategy ▪️ Design + Build capabilities with Framer, Webflow, Shopify, and wordpress ▪️ Experience designing enterprise software, CRM systems, dashboards, and customer-facing products ▪️ Comfortable supporting design ops, software project management, business strategy, saas architect, hr tech, and datadog needs alongside core UI UX Designer deliverables If you're looking for a UI UX Designer, Web design expert, Mobile app design specialist, SaaS UI UX Designer, Figma UI UX Designer, web designer, graphic designer, or web developer to improve your product, website, SaaS platform, or eCommerce experience - let's build something users love.

More traffic doesn't always lead to more conversions. If users are visiting your website or product but not taking action, the problem is often hidden in the user experience, not your marketing. I'm Bianca, a UX Researcher with a background in Psychology, specializing in UX Audits, Usability Testing, CRO, and Product Research. I help startups, SaaS companies, and e-commerce businesses understand how users think, where they get stuck, and what is preventing them from converting. Rather than focusing only on design, I combine behavioral psychology, qualitative research, analytics, and usability best practices to uncover the real problems behind low conversion rates. My services include: • UX Audits & Conversion Audits • UX Research (Qualitative & Quantitative) • Usability Testing • CRO Analysis • User Journey & Information Architecture Reviews • Heuristic Evaluations • Product Research & Validation • Competitor Analysis • GA4, Microsoft Clarity & Hotjar Reviews • Actionable Reports with Prioritized Recommendations Every recommendation is based on evidence, not assumptions. Whether you're preparing for launch, improving an existing product, or trying to increase conversions, my goal is to help you make better product decisions with confidence. Let's build experiences your users actually understand and convert.

𝗦𝗧𝗔𝗡𝗙𝗢𝗥𝗗 𝗤𝗨𝗔𝗟𝗜𝗙𝗜𝗘𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥 UX designer, UI designer, Interaction designer, UX researcher. ✅ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 LLM & AI Platform Designs | ✅ Smart UX for Intellegence Systems | ✅ Scalable AI Interfaces | ✅ Human-Centered AI Workflows | ✅ Design Research & Strategy | ✅ Product Design for AI Tools | ✅ AI Design Systems | ✅ Conversion-Focused UI | ✅ VR/AR Designs | ✅ Figma & Prototyping | ✅ Chatbot Designs I am a User Experience designer and User Interface designer with 20+ years of experience. I offer user-friendly UX, attractive UI, and creative analysis. I specialize in user interface design, mobile & responsive design, and interaction design. I have helped clients across various industries improve their user experience and streamline business success with multiple design solutions. TeamViewer, Blizz, Freeman, Douney & Bourke, VisiAnalytics, Mattress Firm, Yard House, Seagate, Norton Antivirus, Zong, PVAMU, Spectrum, FIGO, City of Houston Govt Portal, CPO Outlets, KUIU, Rebeccataylor, are some names. 𝗗𝗘𝗦𝗜𝗚𝗡 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡 𝗜 𝗣𝗥𝗢𝗩𝗜𝗗𝗘 - UX Audits - Design Systems - Figma Design - Figma Slides - Brand 360 (Research and Design) - User Research - Interaction Design - Immersive Design (AR, VR, MR) - User interviews - User personas design - Empathy maps design - User flow designs - Flow maps - Competitive analysis - Usability testing - Interactive prototypes - Corporate Branding 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗟𝗢𝗩𝗘 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 - Figma - Adobe Photoshop - Adobe Illustrator - Trello - Basecamp - ClickUp - Slack - MiroBoard My Expertise: UX/UI design, Visual Design, Web Design, Mobile Design, Interaction Design, Experience Design, Human-Centered Design, UX Audit, User-Centered Design, Service Design, UX Review, UI Review, Design Review, User Experience, UX Consultancy, UI Consultancy, Design Consultancy, User Experience Research, User Interface Design, UX, UI, Design System, Figma, Figma Prototypes, Wireframes, Mobile App Design, Website Designing, Web Apps Design, Adobe Designs, Branding, Responsive Designs, Native Design, Atomic Design System, AR, VR, MR 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦: Diet and Weight Loss, Education, Finances, Food & Dining, Health & Fitness, Healthcare, Job & Resume, Kids, Life coach, Lifestyle, Pets & Animal Care, Property, Real Estate, Services, Sports, Telecom, Travel, Ecommerce, NFT, Cryptocurrency 𝗙𝗢𝗖𝗨𝗦𝗘𝗗 𝗥𝗘𝗚𝗜𝗢𝗡𝗦: USA, Canada, Australia, United Kingdom, Sweden, Germany, France, Houston, New York, Rockville, Denver, Austin, Los Angeles, Calgary, Toronto, Kelowna, Brisbane, Melbourne, Gooseberry Hill, London, Reading, Berkshire, Stockholm, Berlin, Erkelenz, Paris, Antibes. I’m here to help you create intuitive and visually engaging designs for both web and mobile that resonate with your users, have higher engagement, improve usability, have a streamlined user journey, and CX-focused designs.

As a User Experience Researcher, I engage in both qualitative and quantitative research methods to discover insights that focus on user-centered design and improve their experience with any product in any industry. My User Experience Analyst service delivers highly detailed observations, identification of missed opportunities, and insights that will boost the user experience of your platform and product to a new level - delivered through simple, yet powerful reports. • Worked on 100+ projects, analyzing usability and interview sessions, extracting insights, and generating reports to support data-driven decision-making. • Experience across multiple industries and sectors, spanning B2B and B2C, including government, healthcare, maintenance, e-commerce, and more. • Applied methods such as moderated 1:1 interviews, usability testing, ad studies, and competitor analysis. • Conducted 1,000+ testing sessions, gaining strong insight into user expectations and behavior. • Currently collaborating with a two-time Queen’s Award for Enterprise winner on a project basis. • Created copy for a chat-bot, including translations, supporting the team's conversational designers with clear copies employed from an UX writing perspective, ensuring strong sensitivity to tone and emotional context.

8 years helping B2B SaaS, marketplaces, and complex platforms turn customer insight into clear product, CX, and growth decisions. I specialize in high-stakes moments where teams need clarity before committing resources, whether defining product direction, improving customer experience, or resolving trust and conversion breakdowns. • Clarifying what to build, why it matters, and how it fits into the broader experience • Identifying where growth, conversion, or customer experience is breaking down • Resolving trust, positioning, and decision-making friction across the journey • Turning ambiguity into aligned product, CX, and communication direction 🌍 What I Bring Senior-level discovery and strategy leadership grounded in customer behavior, decision-making patterns, and business outcomes. • Product and CX discovery to inform roadmap and experience direction • Positioning and value proposition strategy grounded in customer behavior • Diagnosis of adoption, onboarding, and trust breakdowns across journeys • Conversion, engagement, and decision-friction analysis • Experience across the U.S., LATAM, and Europe in B2B and B2C ⭐ Services • Discovery research sprints (roadmap shaping) • Founder and PM customer interviews • Concept and hypothesis validation • Decision journey and trust mapping • Churn and adoption diagnostics • Mixed-method synthesis combining interviews + behavioral data • Survey design and strategic analysis • Moderated and unmoderated usability studies • Behavioral analytics and heatmap analysis 💼 How I Work I operate as a strategic thought partner, not just a researcher. • Frame the right questions before testing solutions • Challenge assumptions early • Align product, design, and leadership around shared opportunity areas • Deliver clear, executive-ready narratives that drive confident decisions • Work independently while integrating seamlessly with your team Best fit: B2B SaaS teams, marketplaces, growth-stage companies, or platforms navigating meaningful product or growth decisions.

I love to listen and understand. It's why I became a UX researcher and why, six years later, I'm still surprised by what users reveal when you pay close attention. Over 6+ years across fintech, e-commerce, SaaS, and ed-tech, I've run 550+ user sessions, led research operations across 4 live products, and built the systems that help teams actually use what research uncovers. I work across the full research spectrum: qualitative depth through interviews, usability testing, and contextual inquiry, and quantitative breadth through surveys and data analysis because understanding people rarely fits into one method. What I can help with: — UX & Service Design Audits — Usability Testing & User Interviews — Journey Mapping & Service Blueprinting — ResearchOps Setup & Research Strategy — Qual & Quant Mixed-Methods Studies If you're building something and want to truly understand the people using it, let's talk.