AdSparc

AdSparc was founded in 2012 with a vision to allow publishers to focus on what they do best: create awesome content and engaging users, Our mission is to support online content creation for billions of readers across the globe, by providing the highest possible yield for publishers. Our services range from strategic to operational consulting to outsourced trafficking and yield optimisation. An overview of areas we provide support in: Google Ad Manager (DFP) & AdX Everything needed to set up and or improve and manage the GAM implementation on your site, including ad unit set up, campaign management, ads.txt set up, demand integration and reporting to name a few. Strategic Consulting Evaluation and advice on strategic programmatic decisions and questions based on deep industry knowledge. For example: ad tech strategy, vendor selection, PMP strategy, reporting strategy. Programmatic Strategy Evaluation and advice on operational programmatic decisions, for example: pricing rules, inventory strategy, yield improvement opportunities, best practices, demand optimisation. Programmatic Yield Dive into the data and identify revenue improvement opportunities across demand, inventory, data segments, site improvements and new opportunities. Ad Stack set-up & Audit Audit your Ad Stack set-up and give you a complete unbiased evaluation of your programmatic set-up; the good, the bad and the ugly. Outsourced Ad Operation We love programmatic, but not everyone loves the nitty gritty of it like we do. We can take over ad operations and run all direct campaigns based on strict SLA’s. Additional Demand Provide tier 1 global demand through Google AdX and other premium SSP, like Rubicon, Pubmatic, Index Exchange, OpenX & Adform.