Design Zeen Marketing Agency


Industries Serviced • Personal Protective Equipment manufacturers; both local and international companies • Adhesive Putty manufacturer; supplier of local and international brands • Automotive Parts manufacturer: local branches of international company • Retail Pharmaceuticals manufacturer; local company • Moulded Fibre Renewable Packaging manufacturer; local company • Paper manufacturer & distributors; local and international company • Lawn Care Equipment manufacturer; local company • Insurance Underwriting marketing; local company • Oil Refinery; local company • School & Office Stationery & Equipment Wholesale & Retail; local company • Retail & Wholesale Breakfast Foods manufacturer; local company • Retail Food Stock Flavours & Soups manufacturer; local company • Ceilings & Partitioning manufacturers & distributors; local company Brands Serviced • Mondi Paper • Waltons Stationery • Imana Foods • Voermol Feeds of Tongaat Hulett • SAPREF Oil Refinery • Tandem Lawn care Equipment • UVEX Safety Services Provided I have experience in all aspects of print graphic design; from concept and art direction to finished art; from corporate business to niche trend markets from branding and stationery to illustration. • Graphic Design; producing original artwork • Desktop Publishing (DTP); preparing artwork for print • Digital graphics for the Web 1. Corporate Identity 1.1. Concept 1.2. Development 1.3. Maintenance 1.4. Branding 1.4.1. Signage 1.4.2. Billboards 1.4.3. Point of sale stands 1.4.4. Retail packaging (lithographic & flexographic) 1.4.5. Print advertising (newspaper & magazines) 1.4.6. Web banners and landing pages 2. Communication Design 2.1. Internal – Staff Communication 2.1.1. Awareness Campaigns Emailers Computer intranet slides LCD screen slides ‘Powerpoint’ presentations Posters & banners Instructive & aesthetic illustration & photography 2.1.2. Information Organisation Creative copy writing Instructive pictograms Internal company incentive drives Production lead time schedules 2.2. External – Staff Communication 2.2.1. Advertising Campaigns Direct Marketing emailers Web banners & landing pages ‘Powerpoint’ presentations Posters and banners Aesthetic illustration & photography 2.2.2. Information Organisation Creative copy writing Informative icons SMS competition organisation Internal company incentive drives Production lead time schedules Duties Depending on the situation of the client to agency relationship, a project would start like this: • The formulating of the client’s brief by liaising on telephone by conversation • or; formulating the artistic concept to be approved by client • Copy writing of the message to be communicated depending on client’s brief • or; interpreting the client’s written brief from supplied brief in text document • or; interpreting the client’s brief from the art director during verbal briefing Thereafter proceeding to produce artwork according to the needed elements of the project brief: • Proceeding on artwork by doing research (client industry related competitors, design trends, stock photography/illustration, or original illustration) • Drawing up layout options in Adobe Illustrator to present to client • The including of sourced stock photography in chosen layout or arranging for photo shoot of products • Deep-etching or image editing • Using the supplied die line works maps or the editing thereof where necessary and depending on the type of project (example: packaging) • Sketching on paper the decided illustration concept to be drawn out in vectors or raster in Adobe software • Emailing directly to clients or art director, the latest chosen design • Liaising with client or with art director regarding adjustments Once artwork has been approved and signed off by the client, final artwork is prepared: • All images checked to be at correct resolution and colour mode • All text copy checked and confirmed with client if corrections necessary • Final .PDF documents generated and uploaded by Internet file transfer site or sent through email to the printer • Final email communication message, or Power point presentation, to be sent to client (this is in the case of internal or external email communication by the client to their market)

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Mar 20, 2023