Brash Inc.

Great ideas are just the beginning. Transforming an idea into a product is a demanding journey filled with uncertainties and numerous hurdles. But for the product development and design team here at Brash, we are in the business of collectively finding creative solutions to interesting problems. Whether it's starting the next big idea or revamping an existing one, we partner with our clients to deliver customised solutions from the initial scribble all the way to market, and anywhere in between. Our team of innovators have over 30+ years of collective experience designing and crafting products from across industries, including a full suite of integrated IoT devices and corresponding software for a medical technology company, consumer electronics with advanced AI capabilities, to creating a concept-to-market e-sports gaming accessory. We are home to a diverse group of designers, engineers, software developers, data scientists, researchers and branding specialists that are not only technical experts in their respective fields, but also well-versed in the start-up journey and the various stages of product development. Alongside with you, we dig into developing products that fuse design and engineering to create intuitive customer experiences. It's not just a product, it's our passion. OUR PROCESS. We hold firm to our belief that in product development there is no one-size-fits-all solution or approach— no project can be reduced down to a single, repeatable process. Instead, we start each project with a conversation. A conversation centred around not only what matters to you, your brand, and your customers, but connects us to your priorities, goals and how you want to see your brand evolve. From there, we define requirements and begin the process of breaking down the project into a series of small, actionable tasks customised to you and your product. We establish partnerships with each of our clients, keeping you informed about progress every step of the way, and working together to problem solve and pivot on development as new information, requirements or timelines demand it. We've partnered with clients from across industries, including medical technology, healthcare, fitness, defense, and agriculture to bring products and services to market across the globe. There is no idea too complicated, too difficult or "too out there" for us to tackle — we like a good challenge. Get in touch today to start your next project, or to learn more about Brash and our services.