GrowthMads (Conversion Rate Optimization agency)

Hello, ladies and gentlemen! We are CRO remote agency with a focus on A/B testing, Conversion Rate Optimization, Google Analytics and other stuff that helps companies get more Revenue and Growth. Our main goal is not increasing your conversion rate but increasing your revenue. So we work very closely with our clients and create very useful support for them. We have our CRO methodology which we use with every new client and want to introduce it to you. → Step #1: Discussion Goal: To understand current state of the business. Time to Do: 1-2 days We will thoroughly discuss (Skype call is preferable) main goals and problems of the project. We will talk about your target audience, current state of the business and all other specific things that we should know before digging in into the work. The more we know about your business, the higher quality of service you will get. → Step #2: Review / Implementation of tracking tools Goal: To set up all needed tools for CRO Time to Do: 3-4 days CRO is a data-driven process, so all marketing tools (GA, GTM, Hotjar, A/B testing tools) should be set up on the website before we start working. If you already have it, we will check if it’s implemented properly. If there is no needed tools, we will set it up by ourself.  → Step #3: CRO Audit Goal: To find problems, opportunities and create list of A/B testing hypothesis Time to Do: 4-12 days We'll do all types of relevant analysis (Quantitative, User behaviour, Heuristic, Competitor) in order to find problems and opportunities and eventually We'll create list of hypothesis for A/B testing. All reports with include observations, screenshots, hypothesis and proposed solutions and will be documented in Google Docs. Additionally, we will set up continuous customer feedback loop to "hear the voice of the Customer" (using Hotjar surveys and polls on key conversion funnel steps) → Step #4: A/B testing Goal: Increase Conversion Rate and Get insights about things that improve/harm your business Time to Do: Endless process We will prepare A/B testing tool, integrate it with analytics for reporting and design/setup the first A/B test (base on prioritization). Before implementation it on live website, We will QA it to be sure that it doesn't break anything. In addition, We will document everything about each A/B test in Google Docs with hypothesis, screenshots, targeting, data range, results, learnings and next steps, so we will always have this information and will use it to make better decisions.