Copyconsigliere

If you’re looking for a B2B financial copywriter, I might just be the *only* person on this site. Bold claim, but let me explain. My name’s Visarlini and I’m the only copywriter in Upwork who exclusively specializes in creating high-conversion copy for B2B financial firms. That means the whole enchilada: website copy, landing page copy, whitepapers, sales enablement content, you name it. The problem with generic copywriters is they ❌Can’t speak to complex decision-makers in a way that persuades them ❌Are limited in their financial knowledge so much so that they get basics wrong ❌Rely on shallow research that stops on page one of Google ❌Lack the expertise in getting the most out of SMEs to produce content and copy that increases your brand’s trustworthiness ❌Are unable to produce content that supports complex B2B sales cycle Sound familiar? But here’s the thing: to get more qualified leads, stand out from your competitors & get your share of the market- you need words. Right words that persuade decision-makers. This is where I come in. As your writer, I help you to get ✅ More highly qualified leads ✅ Shorter sales cycle ✅ Stronger brand positioning ✅ And more revenue How I do it? I rely heavily on the combination of solid data, neuromarketing, strategy, and psychology to get you results while still adhering to the ever-changing rules for financial marketing. 🕵🏼‍♀️Deep market research. If you’re looking to boost your sales through the roof, you need to have detailed and accurate information about the market you are serving. The “Father of Advertising” David Ogilvy once put it, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” You might think that you know your buyers better, but what you think and what your potential buyers really want are often two different things. When you get this wrong, you ❌Won’t connect with customers in a strong way that builds loyalty. ❌Won’t get the best bang for your marketing buck. ❌Won’t increase your profits. That’s a lot of “won’ts”, which don’t lead you to your growth. If you just ignore it and blindly move forward, hoping it will work- you’re wasting your precious time and capital. That’s why when we partner together I won’t write a single word until I get to know your services, goals, unique qualities that sets you apart from your competitors, and your unique brand voice. It’s time you forget about vague research that doesn’t provide real answers for you and get results with my proprietary research process. 🧠Neurocopy Deep research only won’t guarantee higher ROI. Blindly assembling all the data you have collected might work; but for better results you need to apply neuromarketing principles in your copy. To be more effective in persuading your buyers to take action, you need to understand how the signal processing in the brain works so your message really gets into the mind of your buyers. ⚖️Copy that meets legal requirements. Financial industry is always heavily regulated, for a good reason too. However, this has proven to be a big challenge for B2B in the finance industry to communicate effectively to their buyers without breaking the law. If you are looking to turn around the situation, I can help you by producing copy that will make your legal department happy. 🎚️The fine art of balancing jargons in your copy The problem with many copywriters is either they overstuff jargon or completely eliminate jargon from the copy itself. Eliminating jargon completely in your copy will make you look like you are underestimating the intelligence of your readers. Stuff those jargons into your copy and your prospects will ditch you in just a couple of seconds. The key here is to balance the jargon in your copy in a way that makes sense naturally. Let’s address the 🐘 in the room. Why should I choose you since there are a lot of copywriters out there available for a fraction of the cost? Word of advice, if you really care about your ROI and brand image; forget cheap. You need someone who can commit their time making sure proper research is done and trained to get your message into your prospects' mind and compel them to act. This takes a lot of effort, time, and resources which cannot be justified with a cheaper price tag. But there’s a catch. I genuinely don’t work with anyone. To qualify to work with me, you must: ✅Be an ethical business ✅Understand the value that good copy brings to your business Even then, I’m busy with projects off Upwork as all my long-term clients are off Upwork. So, if you need a compelling copy that is compliant as well, shoot me a message on Upwork and we’ll talk about your needs first. (Full disclosure: This is not an obligatory call nor a strategy call. It’s just a 15-30 minutes max pre-project call for us to qualify each other.)