Greg Henderson was disillusioned. As a senior-level executive at a global ad agency, his accomplishments were far more than he’d ever dreamed. Yet the “perfect” job was losing its charm. Realizing that he was forcing himself to go to the office each day, he finally began to acknowledge that something was wrong.
The problem? “I was frustrated with the length of time that it took work to make it to the client and was shocked at the estimates we would turn out,” Henderson recounted. “Plus, process on top of process paralyzed our ability to be nimble, drove up costs and in many cases lessened the creative impact of the work.”
Henderson began to wonder if there might be a better way. “The rise of cloud technology got me to thinking about dream teams: lean creative teams, doing smart work quickly, working with clients directly, removing the triple and quadruple check…and billing clients in a way that reflected a leaner approach.”
Soon after this realization, his virtual ad agency, Red Rocket Connect, came into its own.
The Rise of the Dream Team
Bonnie Morris is the founder of virtual agency Company B, which handles PR, social media and branding campaigns. After a freelancing stint with a virtual PR agency, she realized the power of technology in assembling an awesome team. “I quickly saw how technology enabled us to work together as a team and how the virtual work environment brought out the best in everyone.”
From this experience, she decided to embrace the distributed team model as the foundation for her agency. For each client, she assembles a group of senior-level marketers, all of whom work virtually.