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Check out a sample of the 87 Social Media Design jobs posted on Upwork
US$20
Fixed-price
Intermediate
Experience level
About Us: Mako Tech is a forward-thinking technology company committed to delivering innovative solutions that empower businesses and i…
US$500
Fixed-price
Expert
Experience level
Create a cohesive Brand Identity Guidelines and Design System that ensures consistency across all brand materials. The system will incl…
US$50
Fixed-price
Intermediate
Experience level
We are looking for an experienced graphic designer, preferably a native Italian speaker, to create social media content for the Instagr…
30+ hrs/week
Hours needed
More than 6 months
Duration
Intermediate
Experience level
BEFORE READING BELOW, PLEASE CHECK OUT MY WEBSITE TO LEARN MORE ABOUT MY FAMILY AND I: www.thededicatedcaregiver.com My family and I…
Less than 30 hrs/week
Hours needed
Less than 1 month
Duration
Intermediate
Experience level
Job Brief: Community Manager for an Interior design company Position: Freelance Community Manager Location: Remote Duration: Ongoing…
US$100
Fixed-price
Expert
Experience level
Brand Identity for Money Matters Project Overview Money Matters is a personal finance platform dedicated to empowering everyday Ghana…
US$500
Fixed-price
Intermediate
Experience level
We’re looking for a talented designer or team to craft a new branding identity and logo for our software development studio, Vieweri.…
Less than 30 hrs/week
Hours needed
1 to 3 months
Duration
Intermediate
Experience level
About Us: We are a social media agency dedicated to supporting wellness brands and entrepreneurs. Our mission is to leave the world a b…
Hours to be determined
Hours needed
1 to 3 months
Duration
Expert
Experience level
We are seeking a talented graphic designer with at least 3 years of experience to join our team for various creative projects. The idea…
Hours to be determined
Hours needed
Less than 1 month
Duration
Intermediate
Experience level
We’re hiring! Are you a talented designer looking to join a dynamic digital marketing agency? We'd love to work with you!
How to Become a Social Media Designer
Many businesses use social media as a way to market products, cement a brand identity, and foster a community around their brand. But it takes something of a jack of all trades to run a successful social media campaign, much less maintain an ongoing, robust social media presence.
Becoming a freelance Social Media Designer on Upwork may be a career path option for you if you’re a holistic yet strategic thinker with:
- An eye for catchy visuals
- A knack for writing catchy social media content
- A finger on the pulse of all things current
- An intuitive understanding of how to draw audiences to your online content
What does a Social Media Designer do?
In short, social media specialists design visual content to post on social media channels, including:
- Original illustrations
- High-definition photography
- GIFs
- Typography art
- Animations
- Videos
That may sound simple, but of course, social media design is about more than just throwing a few posts up every so often.
Effective social media marketing campaigns involve creating and scheduling posts across social media accounts on a consistent basis, whether that’s once a week or three times every day. Social media managers must coordinate posts in a way where content across all channels complements each other and also follows branding guidelines. In addition, they must be attuned to current events so as to tailor social media posts appropriately. For example, a workout attire brand would not want to post anything with a celebratory tone when a prominent sports figure passes away.
Finally, social media designers should possess marketing skills, which will be helpful in gauging a brand’s reputation, and then tailoring designs to reach a company’s target audiences.
What skills do I need to become a Social Media Designer?
Skills all social media designers should possess include knowledge of:
- Different social media platforms, including their demographics and what strategies work for each
- Knowledge of graphic design fundamentals
- Social media graphics tools like Canva and Adobe Spark for visuals and Easel.ly for infographics
- Higher-level graphic design skills using Adobe software such as Photoshop, Illustrator, and InDesign
- Photography and videography
- Logo design and web design skills
In addition, skills that will take social media work to the next level include:
- Analytics and search engine optimization tools like Google Analytics, SpyFu, and Semrush
- Social media management tools like Sprout Social and Hootsuite to schedule posts and track social media metrics
- Digital marketing and how to identify and reach target audiences
- Excellent communication skills, both for writing posts as well as for interacting with followers
- Copywriting skills
- Programming skills and computer science knowledge
What are the core Social Media Designer job responsibilities?
Many job descriptions will ask social media designers to:
- Plan, write, and post engaging content for various social media channels
- Design and produce high-quality digital media content
- Identify current trends and real-time news, tailoring content accordingly
- Determine which hashtags will best draw relevant audiences based on SEO research
Depending on the company, social media designers may also be expected to handle the duties of a social media marketer and:
- Collaborate with social media analysts to parse through social media data, including tracking metrics and KPIs
- Develop strategies for driving and increasing online traffic
- Conduct market research to gauge perceptions about the company by its target market and how to influence them
- Connect with influencers to run cross-promotional campaigns
- Perform ongoing community management, engaging with followers on a personal basis
Should I get a Social Media Designer degree or certification?
Like most designer jobs, a portfolio with samples of your social media design work as well as your own robust social media channels will show employers that you have the skills to do the job. That said, your educational background may help to strengthen your profile.
Many job postings for social media designers will seek candidates with bachelor’s degrees in subject areas like marketing and communications.
You can also find social media marketing boot camps such as those offered by General Assembly and the Digital Marketing Institute.
Alternatively, you can also look to improve specific skills that may contribute to your social media work, such as by learning photography, graphic design, video shooting and editing, or web development.
Jumpstart your freelance Social Media Designer career on Upwork and start looking for your first job. Eager to learn more about Social Media Designer jobs on Upwork? Check out these additional resources:
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.
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