Hire the Best Content Audit Specialists

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

I help businesses turn marketing into a predictable growth system, not a collection of disconnected tactics. With 8+ years of hands-on experience, I work at the intersection of SEO, AI-driven search optimization, Google Ads, and strategic marketing leadership, helping founders and teams move from “doing marketing” to understanding what actually drives revenue. I don’t sell rankings, traffic, or marketing buzzwords. I focus on qualified demand, efficient spend, and building long-term marketing infrastructure that compounds over time. The Core Insight That Guides My Work Most businesses don’t actually have a traffic problem. They have a clarity and alignment problem. SEO, Google Ads, content, and landing pages often operate in silos — handled by different people, measured differently, and optimized for different goals. That’s where inefficiency and wasted spend happen. My role is to connect these pieces into one cohesive system, where: SEO informs paid search Paid ads validate keyword demand Content supports conversions Marketing spend becomes intentional instead of reactive When these channels work together, marketing stops feeling like experimentation and starts behaving like a predictable growth engine. SEO in the AI Search Era Search is evolving rapidly with the rise of AI-powered search experiences such as ChatGPT, Perplexity AI, and Google AI Overviews. SEO today is no longer just about ranking pages for keywords. It’s about building authority, topical depth, and structured information that both search engines and AI systems trust and reference. My work focuses on helping businesses build that foundation through: • Technical SEO that removes growth bottlenecks • Search-intent mapping (informational vs commercial demand) • Topical authority and entity-based SEO • AI SEO / Generative Engine Optimization (GEO) • Content strategies designed for conversions, not just traffic • Ethical link building that improves authority without risk • Local SEO & Google Maps visibility where real leads often come from I’ve worked with SaaS companies, service businesses, ecommerce brands, and authority-driven websites where search visibility directly impacts revenue. Google Ads — Capturing Demand With Intent Paid search works best when it’s integrated with organic search strategy. I either manage Google Ads campaigns directly or collaborate with PPC specialists to ensure that SEO and paid ads reinforce each other instead of competing. My focus with Google Ads includes: • Targeting high-intent search terms instead of chasing volume • Reducing wasted spend through search term analysis • Aligning ads with landing pages that convert • Understanding performance shifts instead of just reporting numbers The objective is simple: capture demand efficiently while organic visibility grows. Fractional Marketing Officer (Strategic Leadership) Many businesses don’t just need another freelancer executing tasks. They need senior marketing thinking and structure. As a Fractional Marketing Officer, I work with founders and teams that: • Have agencies but lack strategic clarity • Are investing in marketing but unsure what’s working • Need experienced guidance without hiring a full-time CMO In this role, I help by: • Reviewing SEO, PPC, and agency performance objectively • Defining KPIs that reflect real business growth • Prioritizing initiatives based on impact vs effort • Creating marketing frameworks and SOPs for teams • Bringing structure to scattered marketing activities This often helps businesses move from random marketing activity to structured growth systems. Typical Projects Clients Hire Me For: • SEO strategy and growth planning • AI SEO / GEO optimization • Technical SEO audits • Keyword research and search demand mapping • Google Ads strategy and campaign management • Competitor analysis and market research • Marketing strategy consulting I also support businesses with focused strategic tasks, such as: • SEO audits and website evaluations • Keyword research reports • competitor analysis • SEO campaign planning • marketing strategy reviews Marketing works best when it’s treated as a system, not a checklist. My process usually focuses on: Understanding the business model and revenue goals Identifying real customer demand in search Analyzing competitors and market positioning Building SEO and paid search strategies around intent Structuring content and campaigns around conversions Continuously refining based on performance data

Professional Quality Assurance Auditor and Data Entry: QA CERTIFIED✅ I’m a Quality Assurance Auditor with a strong eye for detail and a passion for maintaining high standards across processes and deliverables. With 8 years of experience in auditing and compliance, I specialize in evaluating internal controls, identifying gaps, providing feedback for content, and ensuring that teams are following quality procedures and regulatory guidelines. I also strive when it comes to consolidating and organizing content when creating clear processes for roles and responsibilities. I’m skilled at reviewing documentation, conducting audits, and working closely with cross-functional teams to improve quality systems. I bring a collaborative approach to quality improvement—focusing not just on finding issues, but on helping teams build better, more efficient processes. Whether it’s supporting audits, preparing reports, or driving corrective actions, I’m all about ensuring consistent quality and continuous improvement. Key Strengths: • Quality system auditing (internal & supplier) • Regulatory compliance (ISO, FDA, GMP, etc.) • Documentation review and process evaluation • Root cause analysis & reporting • Clear, concise audit reporting • Cross-functional collaboration and communication • Strong organizational and time management skills • QA tools (e.g., JIRA, Asana, LookerStudio, Zendesk, Google Forms, Excel, Word) • Extraction tools such as Sensible • Well versed in e-commerce product and website building through tools such as Shopify and Squarespace. ~KEY ACHIEVEMENTS~ Technical/Content Writing: • Article and content creation ՞ Published over 800 self help and technical support articles. ՞ Mass MACRO creation for multiple BGS ranging from basic support to troubleshooting and product knowledge. • Assisted with the creation of AI chatbots and created internal/external articles for resolving product issues. QA Process Trainer - Customer service, Consumer, and Technical Review. • Creation of A.C.E contact flows and procedures. Tried and true contact flows pushed into production that have increased agent performance, employee happiness and retention, all while improving the customer experience. • PASSIONS Providing an inclusive space that promotes joy, value, development. If you enjoy what you do for work, is it really working?

Stop chasing rankings and start driving revenue. I specialize in building organic growth engines that consistently turn $0.50 SEO clicks into $500+ customer acquisitions. As a Google-Certified SEO Strategy & Conversion Expert with 15+ years of demonstrable success, I don't use templates. I build a custom, end-to-end plan covering Technical SEO, High-Authority Link Acquisition, and Content Strategy specifically designed to outrank your highest-value competitors. The Proof: Increase in high-converting organic traffic for SaaS clients in 6-12 months. $100M+ in tracked client revenue generated from proprietary SEO funnels. 50+ successful niche site launches, consistently achieving Top 3 rankings in high-competition B2B sectors. Ready to discuss a verifiable $1M+ organic growth plan? Send me a message detailing your current website challenges, and let's schedule a 15-minute discovery call to outline your biggest opportunity. Advanced Technical SEO Audit & Implementation Core Web Vitals Optimization (LCP, CLS, FID) Crawl Budget Optimization Structured Data (Schema Markup) High-Conversion Content Strategy Topic Cluster & Pillar Page Development SEO Content Writing (Blogs, Service Pages, E-A-T Optimization) Off-Site Authority & Link-Building High-DA Guest Post Acquisition Strategic Niche Edits Digital PR & Citation Management Paid Search & Conversion Google Ads (PPC) Management Landing Page Conversion Rate Optimization (CRO) Local SEO Google Business Profile (GBP) Optimization & Strategy Advanced Citation Building

I help businesses get found on Google and inside AI-generated answers from ChatGPT, Gemini, Perplexity, and Google's AI Overviews. I'm a Top Rated Plus SEO specialist with a 100% Job Success Score and over 11,000 hours on Upwork, and I focus on SEO audits, AI-visibility audits (AEO and GEO), and content optimization. My approach is practical. I start by auditing what's actually holding a site back, technically, on-page, and in its content, then give you a short, prioritized list of fixes instead of a long report. From there I can either implement the changes myself or hand you clear, copy-paste-ready instructions, so the work gets done rather than sitting in a document. A growing part of my work is AI search visibility. I structure content, entities, and formatting so a brand has a real chance of appearing and being cited in AI Overviews and answer engines, not only in classic search results. I also do hands-on WordPress SEO, including on-page implementation, Rank Math setup, and landing pages. I work best with small businesses, SaaS companies, agencies, and website owners who want clear answers about what to prioritize and steady improvement in how they're found. Recent clients have described the work as reliable, fast, and detail-oriented, and one referred to me as his go-to person for optimization. I usually reply within a few hours and work in English, French, Arabic, and Spanish. If you'd like, send me your site and your main goal, whether that's more organic traffic, better visibility in AI search, or a specific fix, and I'll tell you honestly what's worth doing first.

You need an SEO operator/SEO writer who knows the playbook and doesn't need handholding. That's me. Top Rated Plus with $100K+ earned and 5,000+ hours across long-term client relationships, most of them stretching past a year. Not a flex, just a signal: I show up, ship the work, and stick around. If you're an agency or in-house marketing team looking for someone who plugs into your existing systems (your briefs, your templates, your tools) and runs the SEO execution layer without drama, we're going to work well together. White-label friendly and flexes with your workload. What I Do: Content Audits and On-Page SEO -Multi-category content audits, cannibalization analysis, content gap mapping, header hierarchy, schema markup, internal linking, meta titles and descriptions. The on-page work that moves rankings without needing a dev team. Keyword Research and Topic Mapping -Real keyword research using Ahrefs, Semrush, and GSC, shaped by search intent. Topic clusters, pillar/cluster structures, and editorial direction that supports real business goals, not vanity traffic. SEO Content Production -Blog posts, landing pages, service pages, pillar content. Built on the research above, optimized on-page, formatted for WordPress. Content that ranks AND actually gets read, no AI mush. Local SEO Support -Google Business Profile optimization, programmatic location page systems, multi-location service businesses. Hands-on experience scaling local SEO for service-area brands. AEO/GEO (AI Search Optimization) -Structuring content for citation in AI answer engines like ChatGPT Search, Perplexity, Claude, and Google AI Overviews. Entity-rich content, attributable passages, and the kind of clear structure LLMs actually pull from. Most sites are sleeping on this. WordPress Content Management -Formatting, uploading, on-page polish, image optimization. Clean handoffs, ready to publish. Toolstack: Ahrefs, Semrush, Surfer, NeuronWriter, Google Search Console, Screaming Frog, WordPress, Google Business Profile. What You Get Working With Me -Top Rated Plus track record (100% JSS, $100K+ earned, 5,000+ hours, 5+ years on Upwork) -An SEO executor who reads context and doesn't need to be told what schema is or how to read a Screaming Frog export -White-label friendly -Predictable delivery, clean communication, long-tenure preference If you're looking for a long-term SEO partner who can plug in and run the execution layer, let's talk.