doug s.
Colorado SpringsCO
99% Job Success
Top Rated Plus

Google Ads Mgr, Strategist & Auditor - Founding Member

I've managed Google Ads, Google Business Profiles (GMBs), Google Analytics, and Tag Manager for the last 12 years. A total of 43000 hours have been logged via direct relationships and via Upwork. My clients range from $2k to $100k/month, occasionally a bit higher. While I am actively involved in account creation and management, I have strategic skills that only come from long hours being engaged in more than 500 Google Ads accounts and making a conscious and recurring effort to talk shop with other experts. I can almost always improve things for my clients. If you give me the time and follow my instructions—which usually involves a commitment from you to invest in creative work and scrupulous attention to adapting your site—you will get better. Ultimately you have to do two things to succeed with Google Ads - (1) Do it the way Google Wants (mostly). (2) Do things that are additive and different than your competitors. I am an active member of the following: For Google & YouTube Ads - Solutions 8 Mastermind - YouVsGoogle - PPC Mastery For GA4 and GTM - Optimize Smart For Google Business Profile / Local SEO - Bright Local These are four of the most prominent sites on the web where Google Ads and Analytics strategists gather for continuing education, weekly seminars, and to share advice about Google Ads, YouTube Ads, GMB/GBP/local SEO, and GA4/GTM. What does the above mean for you? This means I keep up with the very latest insights, AND I have the best subscription resources on the web when it comes to working out difficult problems that come about with ads and tracking. Have you tried getting any support from Google Ads recently, let alone expert help? I have access to the best minds in the Google Ads business, which means you will also have access. After 35k+ hours in Upwork working on Google Ads, I have also accumulated as diverse a set of experiences as you can get: - Big e-commerce (,,, (,,,,,,,, ) - Big lead generation (,,,,,,,,,,, / ) - lots of locally-based businesses (dentists, ABA therapy schools, therapists, movers, urgent care, roofers, locksmiths, garage door repair/install, plumbers, home re-modelers, window tinting/ceramic coating & window treatments, personal injury law, bridal shoppes, carpet cleaners, HVAC, pest control, precious metals buyers, notaries and others) A QUICK OPTION FOR IMMEDIATE NEEDS IS A ONE-HOUR CONSULTATION FOR $110 - usually available the same day or the next day. Sample Reports: I can provide them in a proposal BOILERPLATE FROM MY PROFILE: 99% Satisfaction Level; 34000+ Hours in Upwork; Designated Upwork Expert-Vetted, Top 1% Freelancer; 14+ Years Experience - All Paid Ads + Analytics + Conversion Tracking. Google Ads Partner since 2012. More details about me: My name is Doug Shaw, and I have been an Upwork freelancer for the last twelve years. I specialize in strategy, audits, originations, and maintenance of Google Ads and Google Business Profiles and YouTube. Plus > basic GA4/GTM setups, testing, reporting, and maintenance. -Google PMAX/Search/Display/Shopping/Youtube Ads and GA4 -Google Business Profile (GMB) and local SEO -Google Ads Audits, Originations, and Ongoing Maintenance -Google Suspensions and Disapprovals -Google Local Ads / Google Guarantee Ads -Microsoft Advertising (BingAds), -Shopify/Woo eCommerce Tracking -Merchant Center feed optimization My Google/Youtube/MS ADs(Bing) experience includes extensive work with B2B & B2C lead gen and e-commerce, including content-driven paid ad funnels. In addition, I also have strong companion skills in -Conversion/Site Optimization -Google Tag Manager -Google Analytics 4 migrations
Work history

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  • Microsoft Ads
  • Campaign Optimization
  • Search Engine Marketing
  • Conversion Rate Optimization

Get started working with doug quickly with these predefined projects.

Get started working with doug quickly with these predefined projects.

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