Upwork home
Sign up
Secondary
Linda O. Status: Offline
Cuyahoga Falls, United States
100% Job Success
Top Rated Plus

Fractional CMO, Marketing, Research, Analytics, Copywriting w/ PhD

NOTE: Fully Booked and/or OOO until June 30. 🚀 Marketing & Brand Strategy Expert | Fractional CMO | Top 1% Upwork Freelancer 🌟 Top 1% Expert-Vetted Freelancer | PhD in Marketing, Analytics & Strategy | 100% Success Rate Driving Growth 🌟 💡 About Me A data-driven marketing strategist with a PhD in Marketing, specializing in analytics, statistics, and consumer behavior, I bring 25+ years of experience optimizing marketing spend, refining brand messaging, and scaling businesses through precision-based strategies. 📊 Expert in Marketing Mix Modeling (MMM), data-driven decision-making, and predictive analytics, I specialize in eliminating wasted spend while increasing ROI. Whether you're looking for high-impact marketing strategy, full-funnel optimization, or conversion-driven messaging, I create scalable, measurable marketing solutions that deliver consistent, repeatable success. 💼 100% success rate in executing marketing strategies that increase profitability, enhance customer acquisition, and drive sustainable growth. 🏆 Key Accomplishments 📊 Advanced Data-Driven Marketing & Growth Strategy ✔ Marketing Mix Modeling (MMM) – Reduced ad spend by 35% while maintaining or increasing revenue. ✔ Predictive Analytics – Built MMM models to forecast optimal budget allocation for max efficiency. ✔ Conversion Optimization – Improved ROI by 15-20% through advanced funnel tracking & ad copy refinement. ✔ Performance-Based Campaigns – Lowered cost-per-sale by 10x and spend-per-unit by 300%. ✔ Strategic Budgeting – Managed high-7-figure ad budgets across Google, Amazon, Meta, and LinkedIn to maximize impact while cutting inefficiencies. 🔬 Expertise in Complex Market Positioning & Brand Strategy ✔ Strategic Branding – Built high-performing brand identities & messaging frameworks for diverse industries. ✔ Messaging & Consumer Psychology – Created emotional resonance and trust-driven marketing through deep consumer insights. ✔ Comprehensive Rebranding & Go-to-Market Strategy – Designed brand positioning that increased engagement and sales. 📈 High-Performance Marketing Execution ✔ End-to-End Marketing Strategy – From brand positioning to performance marketing, ensuring cohesive execution. ✔ Paid & Organic Growth Optimization – Applied data science principles to improve ad targeting and maximize LTV. ✔ Competitive Benchmarking – Built data-backed audience segmentation models to refine targeting and reduce CPA. 🔹 What I Offer ✅ Marketing Strategy & Execution – Full-scale marketing plans, brand positioning, and funnel optimization. ✅ High-Converting Content & Copywriting – Strategic messaging for websites, ad campaigns, and email marketing. ✅ Data Science & Analytics – Advanced modeling, conversion tracking, and marketing efficiency analysis. ✅ Rebranding & Market Expansion – Developing brand identity, messaging, and long-term positioning strategies. 💻 Tech & Tools Expertise 📊 Analytics & Ad Platforms: Google Analytics (GA4) | Google Ads | Amazon Seller Central | Meta Ads | LinkedIn Ads 📈 Data & CRM Tools: Looker | Tableau | SPSS | Salesforce | Mailchimp | HubSpot 🔥 Why Work With Me? 🚀 100% success rate with proven revenue growth strategies backed by analytics. 📈 PhD-level expertise in consumer psychology, data modeling, and strategic decision-making. 💡 Precision-based marketing execution that eliminates waste and maximizes conversions. 📩 Let’s Talk! Looking for a marketing strategist who understands data, analytics, and consumer behavior? Let’s connect and discuss how I can help you scale efficiently, optimize ad spend, and build a high-impact brand. 🔗 Contact me today! 💬
Work history
Linda O. has more jobs. Create an account to review them
Skills

Skills

  • Market Research
  • Brand Positioning
  • Client Interview
  • Marketing Strategy
  • Copywriting
  • Strategic Plan
  • Exploratory Data Analysis
  • Product Description
  • Business Development
  • Marketing Management
  • Website Content
  • Research & Strategy
  • Advertising
  • Branding

Get started working with Linda quickly with these predefined projects.

Get started working with Linda quickly with these predefined projects.

You will get Advanced SPSS Customer Segmentation & Insights

From $17,500
30 days delivery

You will get Marketing Funnel & Customer Journey Map

From $450
7 days delivery

You will get Comprehensive Google Ads Setup for High ROI

From $450
3 days delivery

You will get A Startup (GTM) Marketing Plan

From $750
5 days delivery

Browse similar freelancers