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Emir Z. Status: Offline
Skopje, Macedonia
100% Job Success

Fractional CMO | Marketing Consultant | Growth Hacker

With over seven years as a Fractional CMO, I specialize in transforming marketing operations for SaaS and B2B/B2C brands through data-driven strategy, optimized frameworks, and high-ROI campaigns. My expertise in leading teams, designing scalable marketing infrastructures, and achieving consistent growth makes me a valuable asset for any organization looking to elevate their brand. ---------------------------------------------------------------------- Revenue & Growth Impact: • Designed and implemented a comprehensive marketing framework that integrated SEO, SEM, Social Media, Product Marketing, Lead Gen, CRO, and Email Marketing, leading to a 144% increase in revenue within 10 months. • Achieved a 124% increase in organic search traffic over 2 years by building robust SEO strategies, refining content, and optimizing technical SEO. ---------------------------------------------------------------------- Performance Marketing Excellence: • Managed $9M+ in ad spend across platforms including Meta, Google, X, TikTok, Linkedin, and native ads (Outbrain, Taboola), driving high-ROI results and reducing CPA by 30% through optimized bidding and creative strategies. • Led the successful execution of a creative factory machine that tests 100+ creatives per week. • Implemented a cross-platform A/B system that optimizes for audiences, placements, CTRs, and other TOFU, BOFU metrics. • Highly experienced in an end-to-end setup of budget and performance optimization strategies by leveraging Marketing Automation Software (Madgicx, Revealbot, AdEspresso) ---------------------------------------------------------------------- Customer Acquisition & Retention: • Increased customer lifetime value by 25% through targeted retention campaigns and personalized, data-backed customer journeys, primarily using Hubspot and ActiveCampaign. • Improved lead quality by 30% and lowered CPL by 20% with refined targeting and high-performing ad creatives on LinkedIn and Google. ---------------------------------------------------------------------- Team Leadership & Project Efficiency: • Directed cross-functional marketing teams, reducing project delivery time by 30% through workflow optimization and enhanced collaboration. • Implemented reporting frameworks in Google Analytics (GA4) and CRM integrations, improving insights and enabling real-time data-driven adjustments. ---------------------------------------------------------------------- Product Marketing & Launches: • Successfully launched three new products in the past three years, achieving an average 40% user adoption rate within the first six months. • Utilized insights from Amplitude and Firebase to refine product positioning and user journeys, resulting in a 20% increase in user engagement. ---------------------------------------------------------------------- Conversion Rate Optimization (CRO) Expertise: • Developed and implemented CRO frameworks across websites, landing pages, and ads, leading to a 45% increase in conversion rates through data-driven optimization. • Conducted extensive testing with Google Optimize, VWO, GrowthBook and Hotjar, using insights from 500+ experiments to improve UX and reduce friction points, resulting in a 30% lift in user engagement. • Integrated customer feedback and behavioral analytics from tools like Hotjar and GA4, achieving a 20% increase in average session duration and lower bounce rates. Tools & Technologies: GA4, SEMRush, Ahrefs, Moz, Hubspot, ActiveCampaign, VWO, Google Optimize, Amplitude, Firebase, Clevertap ---------------------------------------------------------------------- Have a question for me? Don't hesitate to reach out! Kind regards, Emir Zecovic
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