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Heidi S. Status: Offline
Darda, Croatia
64% Job Success

Market research analyst

Market Analysis savvy with over 5 years of professional expertise. I have delivered actionable market insights, detailed product analyses, and strategic recommendations for 50+ projects across diverse industries, including consumer products, fintech, cybersecurity, manufacturing, utilities, and web development. I specialize in helping start-ups, SMEs, enterprises, and non-profits make data-driven decisions that drive growth and success. All research, insights, and recommendations can be delivered in Notion, PDF, Sheets, or any preferred format, with complete transparency and all sources included for verification. You have the flexibility to choose specific parts of the research needed for your project, ensuring a tailored and cost-effective approach to meet unique business requirements. 𝐋𝐞𝐭’𝐬 𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐘𝐨𝐮𝐫 𝐍𝐞𝐞𝐝𝐬! I’m happy to connect with you over a short Zoom call to discuss your project requirements, clarify deliverables, and ensure we’re aligned before starting. This provides a great opportunity to meet, exchange ideas, and tailor my services to your needs. ➔ 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 𝒊𝒏 𝒕𝒉𝒆 𝑺𝒆𝒍𝒆𝒄𝒕𝒆𝒅 𝑴𝒂𝒓𝒌𝒆𝒕 Identifying and analyzing key competitors, understanding market positioning, strategies, strengths, and weaknesses to inform your business decisions and opportunities. ➔ 𝑫𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒐𝒓 𝒂𝒏𝒅 𝑷𝒂𝒓𝒕𝒏𝒆𝒓 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Evaluating potential distributors or partners in your market to find the best fit for your business goals, ensuring alignment with your strategy. ➔ 𝑷𝒓𝒊𝒄𝒆 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉/𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔/𝑪𝒐𝒎𝒑𝒂𝒓𝒊𝒔𝒐𝒏 Researching and comparing pricing strategies of competitors to help you develop a competitive pricing model that maximizes revenue. ➔ 𝑪𝒐𝒏𝒋𝒐𝒊𝒏𝒕 𝑷𝑬𝑺𝑻 𝒂𝒏𝒅 𝑺𝑾𝑶𝑻 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Combining external factors (Political, Economic, Social, and Technological) with internal Strengths, Weaknesses, Opportunities, and Threats for a holistic view of your business environment. ➔ 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑷𝒓𝒐𝒇𝒊𝒍𝒆𝒔 𝒂𝒏𝒅 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Creating detailed customer personas by analyzing demographics, behaviors, and preferences to align your marketing and product strategies effectively. ➔ 𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒂𝒏𝒅 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Assessing how your brand is perceived in the market, understanding awareness levels, and identifying opportunities to enhance visibility and reputation. ➔ 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Evaluating your business's processes, goals, and challenges to recommend strategies for improvement and growth. ➔ 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒂𝒏𝒅 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 Understanding customer feedback, behavior, and satisfaction to improve product offerings, services, and user experiences. ➔ 𝑫𝒆𝒎𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Examining market demographics to uncover key audience characteristics and trends that impact your market entry or expansion plans. ➔ 𝑻𝑨𝑴, 𝑺𝑨𝑴, 𝑺𝑶𝑴 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔 Estimating Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market to define market potential and focus areas. ➔ 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑺𝒖𝒓𝒗𝒆𝒚𝒔 Designing and executing surveys to gather firsthand data on consumer opinions, preferences, and behaviors. ➔ 𝑴𝒂𝒓𝒌𝒆𝒕 𝑬𝒏𝒕𝒓𝒚 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 (𝑳𝒆𝒈𝒊𝒔𝒍𝒂𝒕𝒊𝒐𝒏, 𝑺𝒕𝒂𝒏𝒅𝒂𝒓𝒅𝒔, 𝑰𝑷, 𝑪𝒆𝒓𝒕𝒊𝒇𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔) Researching legal and regulatory requirements, standards, intellectual property conditions, and certifications necessary for entering new markets. 𝐖𝐡𝐲 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞? I bring a proven track record of delivering high-quality insights and actionable strategies tailored to your business needs. Whether you're exploring a new market, refining your value proposition, or seeking to outpace competitors, I can provide the research and analysis you need to make confident decisions. Feel free to schedule a call at your earliest convenience! Let’s collaborate to turn data into growth opportunities!
Work history
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Skills

Skills

  • Market Research
  • Market Analysis
  • Market Segmentation Research
  • Competitive Analysis
  • Brand Research
  • Sizing
  • Market Survey
  • Target Market Research
  • Online Market Research
  • SWOT Analysis
  • PESTEL Analysis
  • Statistics
  • Web Analytics
  • Buyer Persona
  • Notion

Get started working with Heidi quickly with these predefined projects.

Get started working with Heidi quickly with these predefined projects.

You will get a detailed market analysis report

From $375
5 days delivery

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