Mousumi S.
New DelhiIndia
97% Job Success
Top Rated Plus

Senior PPC & Growth Marketing Strategist

👩‍💼Managed $10M in ad spent 🙏 More than 100 clients served 🧠Over 12 years of experience 😎Transparent, Concise, Non-Intrusive Communicator 👊Good business relationships are built around excellent rapport and exceptional communication I'm a certified Google Ads Partner with 10+ years of In-Depth experience in PPC advertising and market research services. I enjoy working with my clients, and promise to deliver the best proficiency and professionalism to all projects of a varied nature. I am very competent in increasing the high quality leads and sales generated through search and display ad campaigns. I track the actions taken by my clients' customers and structure PPC accounts for maximum cost efficiency. Services Include: - Top-class PPC Campaign Setup, Management and Optimization include the following - In-depth Ad Campaign Assessment - Keyword Analysis and Research - Landing Page Assessment and Creation - Competitors Analysis - Retail Pricing Assessment - Advertising Goal Setup - Large-scale E-commerce campaign Creation - Persuasive Ad Copywriting and Ad Grouping - Google Shopping Campaigns - Facebook and Instagram campaign setup and management - Multi Channel Advertising Campaigns - Effective B2B Ad Campaigns - Remarketing Setup and Optimization - Google Analytics setup and reporting - Conversion Rate Optimization - Landing Page Optimization and A/B testing - On site Customer Experience Assessment - Customer Acquisition Strategy Creation For over a decade I have been extensively creating and managing organic SEO campaigns as well as paid search and display ad campaigns for different industries such as, Beauty Care and Apparel, Pharmaceuticals and Medical Equipment, Telecommunications, Real Estate, Automotive Sales and Service, Electronics, Software as a Service, Hospitality, E-commerce and Retail, Hotels and Restaurants, Home and Appliance Repair. What I have accomplished with Pay Per Click (PPC) advertising: - Created and managed Ads worth over $10 million USD on my Google partner account and over $6 million USD on my clients' ad accounts. - Scaled sales volume X2 for several large e-commerce store, while maintaining the targeted CPA - Created hundreds of profitable ad campaigns for local businesses with ad spends below $1000 per month. - Successfully created and managed 3 Google Ad Grants Accounts. Also helped clients with their Suspended Ad Grant Accounts; made necessary changes and Google Ad Grants Compliant. - Written ad copies that usually gets a Click-Through-Rate of 5-15% - Written Content for products that appeared in top International magazines such as Ellie, Cosmopolitan, Esquire and MensXP. - Created sales funnels that work for subscription based apps & SAAS products - Coordinated & implemented digital advertising, SEO and SMM strategy spanning across 20 countries & 5 International languages - Created Automated Rules for Large-scale Advertising Campaigns - Successfully Managed Ad campaigns targeting over 100,000 Keywords - Helped Recover Suspended Ad Accounts - Improved quality score and ad-to-keyword relevance, thereby boosting conversions and lowering CPCs - A/B tested ads and landing pages for best Conversion-Rate and CPA metrics - Created Ad Campaigns on social media giants - Facebook, Instagram, Twitter, LinkedIn

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Skills

  • Search Engine Marketing
  • Facebook Ads Manager
  • Microsoft Ads
  • Advertising Strategy
  • Advertising Illustration
  • Facebook Advertising