Paul M.

Paul M.

PrestonAustralia
Job Success

Certified Google & Facebook Ads Expert. Conversion Tracking Specialist

Digital Marketing Expert helping businesses experience growth & profits from effective use of Search Engine and Social Media Marketing campaigns. Over $7 million dollars in advertising spend experience for lead generation and E-commerce clients. I take much pride in my work and my ability to deliver solid results while providing cutting edge digital strategies & tactics. Search Engine Marketing: •Keyword & negative keyword research •Competitor research •Dynamic & Static Search Ads campaigns •Google Display Ads setups •Shopping campaigns setups •Youtube campaigns setups •Industry insights & benchmarking •Map commercial goals & objectives •Benchmark the current digital performance of the various digital touchpoints •Identify opportunities •Ad copy creation •Ad extensions creation •Location & Timing scheduling •Age group & Gender settings •Budget Requirements •Pixels, Conversion tracking setup •Google Analytics integration with AdWords •Google Analytics Goals Setup Social Media Marketing •Top, Medium, Bottom funnel segmentation •Custom Audience Segmentation •Business page engagement audience segmentation *Pixel optimization *Ecommerce Catalog implementation "ONGOING MANAGEMENT (month to month)" •Negative keyword optimizations (Non related search terms) •A/B Advert copy split-testing •Outbid competition (where achievable within budget) •Identify new keyword opportunities •Increase quality score •Reduce PPC bounce rate •Switch strategy to focus from clicks to conversions once pixel is optimized •Budget adjustments & allocations •Measure performance, optimise & report •Geographic segmentation •Device segmentation •Maximize Google Impression Share *Audience split testing Search Engine Optimisations *On-Page website optimisations *Off-Page website optimisations *Blogger and link building outreach program *Top quality Blogs posts & content writing posts Reporting & Analytics *Google Analytics Workshops *Pay per click platform analytics Workshops *Attribution Workshops
Rating is 3.05 out of 5.
3.05 Jun 17, 2022 - Aug 8, 2022

"I don't understand why this Freelancer's Google Ads produced a perfect ZERO sales, when all others have done reasonably well and produced a few sales. But, that's just what happened. It seemed like Paul and the Click Squad know what they are doing, but somehow two full months, $3,300 to the freelancer, and almost $2,000 to Google ads produced exactly ZERO conversions. After some initial failure to follow instructions and redirections, and a change of personel, the SEO guy seemed to be doing the right stuff. But, somehow the rankings and site traffic stayed just where they were - about 200 to 300 visitors per day and a 1% conversion rate. I wish I had hired someone else, and not set my business back by two months and $5K."

"This client had numerous compliance issues with Google from disapprovals to account being banned. When I advised this client he needed to verify his identity with Google he refused and ignored the request. As far as SEO we only started SEO about 6 weeks ago, as you know SEO is a long time effort. This client was expecting 12 month results in 6 weeks. "

Private earnings
Jul 16, 2021 - Apr 10, 2022

No feedback given

Private earnings
Jun 23, 2021 - Mar 6, 2022

No feedback given

Private earnings
Rating is 2.5 out of 5.
2.50 Jun 11, 2021 - Jun 15, 2021
Private earnings
Rating is 2.8 out of 5.
2.80 Mar 26, 2021 - Apr 12, 2021

"He is knowledgeable and professional but our project was totally failed. Our number of leads decreased and cost per lead increased dramatically after he started working with us for Facebook & Google campaigns."

Private earnings
Rating is 4.7 out of 5.
4.70 Feb 11, 2021 - Mar 16, 2021

"Paul was great to work with, very helpful and looked after the day to day management of multiple campaigns across various platforms well. Would look to work again with Paul if the opportunity arises."

Private earnings
Rating is 5 out of 5.
5.00 Jun 11, 2020 - Aug 31, 2020

"Paul is TERRIFIC! Highly knowledgeable, has been in the business longer than other "gurus." He understands how to take a losing campaign and turn it around to become a winner. Would highly recommend as a long term partner for your digital marketing."

Private earnings
Rating is 5 out of 5.
5.00 Oct 11, 2019 - May 19, 2020

"Paul was a great addition to our busy team. We'll definitely work with him again."

Private earnings
Rating is 5 out of 5.
5.00 Aug 13, 2019 - Sep 2, 2019
Private earnings
Rating is 5 out of 5.
5.00 Aug 13, 2019 - Aug 31, 2019

"Paul helped us heaps with advertising our business. Highly recommended"

Private earnings

Paul M. has more jobs. Create an account to review them

Skills

Paul M.

Paul M.

PrestonAustralia
Job Success
49
Total Jobs
5,137
Total Hours

View profile

Certified Google & Facebook Ads Expert. Conversion Tracking Specialist

Specializes in
Digital Marketing Expert helping businesses experience growth & profits from effective use of Search Engine and Social Media Marketing campaigns. Over $7 million dollars in advertising spend experience for lead generation and E-commerce clients. I take much pride in my work and my ability to deliver solid results while providing cutting edge digital strategies & tactics. Search Engine Marketing: •Keyword & negative keyword research •Competitor research •Dynamic & Static Search Ads campaigns •Google Display Ads setups •Shopping campaigns setups •Youtube campaigns setups •Industry insights & benchmarking •Map commercial goals & objectives •Benchmark the current digital performance of the various digital touchpoints •Identify opportunities •Ad copy creation •Ad extensions creation •Location & Timing scheduling •Age group & Gender settings •Budget Requirements •Pixels, Conversion tracking setup •Google Analytics integration with AdWords •Google Analytics Goals Setup Social Media Marketing •Top, Medium, Bottom funnel segmentation •Custom Audience Segmentation •Business page engagement audience segmentation *Pixel optimization *Ecommerce Catalog implementation "ONGOING MANAGEMENT (month to month)" •Negative keyword optimizations (Non related search terms) •A/B Advert copy split-testing •Outbid competition (where achievable within budget) •Identify new keyword opportunities •Increase quality score •Reduce PPC bounce rate •Switch strategy to focus from clicks to conversions once pixel is optimized •Budget adjustments & allocations •Measure performance, optimise & report •Geographic segmentation •Device segmentation •Maximize Google Impression Share *Audience split testing Search Engine Optimisations *On-Page website optimisations *Off-Page website optimisations *Blogger and link building outreach program *Top quality Blogs posts & content writing posts Reporting & Analytics *Google Analytics Workshops *Pay per click platform analytics Workshops *Attribution Workshops
Rating is 3.05 out of 5.
3.05 Jun 17, 2022 - Aug 8, 2022

"I don't understand why this Freelancer's Google Ads produced a perfect ZERO sales, when all others have done reasonably well and produced a few sales. But, that's just what happened. It seemed like Paul and the Click Squad know what they are doing, but somehow two full months, $3,300 to the freelancer, and almost $2,000 to Google ads produced exactly ZERO conversions. After some initial failure to follow instructions and redirections, and a change of personel, the SEO guy seemed to be doing the right stuff. But, somehow the rankings and site traffic stayed just where they were - about 200 to 300 visitors per day and a 1% conversion rate. I wish I had hired someone else, and not set my business back by two months and $5K."

"This client had numerous compliance issues with Google from disapprovals to account being banned. When I advised this client he needed to verify his identity with Google he refused and ignored the request. As far as SEO we only started SEO about 6 weeks ago, as you know SEO is a long time effort. This client was expecting 12 month results in 6 weeks. "

Private earnings
Jul 16, 2021 - Apr 10, 2022

No feedback given

Private earnings
Jun 23, 2021 - Mar 6, 2022

No feedback given

Private earnings
Rating is 2.5 out of 5.
2.50 Jun 11, 2021 - Jun 15, 2021
Private earnings
Rating is 2.8 out of 5.
2.80 Mar 26, 2021 - Apr 12, 2021

"He is knowledgeable and professional but our project was totally failed. Our number of leads decreased and cost per lead increased dramatically after he started working with us for Facebook & Google campaigns."

Private earnings
Rating is 4.7 out of 5.
4.70 Feb 11, 2021 - Mar 16, 2021

"Paul was great to work with, very helpful and looked after the day to day management of multiple campaigns across various platforms well. Would look to work again with Paul if the opportunity arises."

Private earnings
Rating is 5 out of 5.
5.00 Jun 11, 2020 - Aug 31, 2020

"Paul is TERRIFIC! Highly knowledgeable, has been in the business longer than other "gurus." He understands how to take a losing campaign and turn it around to become a winner. Would highly recommend as a long term partner for your digital marketing."

Private earnings
Rating is 5 out of 5.
5.00 Oct 11, 2019 - May 19, 2020

"Paul was a great addition to our busy team. We'll definitely work with him again."

Private earnings
Rating is 5 out of 5.
5.00 Aug 13, 2019 - Sep 2, 2019
Private earnings
Rating is 5 out of 5.
5.00 Aug 13, 2019 - Aug 31, 2019

"Paul helped us heaps with advertising our business. Highly recommended"

Private earnings

Paul M. has more jobs. Create an account to review them

Skills

More than 30 hrs/week

3+ days response time