Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

WooCommerce is an open source e-commerce plugin for WordPress that was launched on September 27, 2011. wikipedia.org

Performance tuning is the improvement of system performance. This is typically a computer application, but the same methods can be applied to economic markets, bureaucracies or other complex systems. wikipedia.org

WP Rocket is a plugin that enables caching on WordPress websites with the goal of improving their loading times. As well as caching, WP Rocket has some other features that can speed up websites, which we'll explore in this review wikipedia.org

WP e-Commerce is a WordPress plugin that provides tools for users to start selling products, downloads or services online. WordPress is a free and open source blogging tool and content management system (CMS) based on PHP and MySQL.

cPanel is a Linux based web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. wikipedia.org

W3 Total Cache is the fastest and most complete WordPress performance optimization plugin. Trusted by many popular sites including: AT&T, Mashable, Smashing Magazine, WPBeginner, and millions others. wikipedia.org

PHP is a general-purpose server-side scripting language originally designed for web development to produce dynamic web pages. wikipedia.org