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Adedayo A. Status: Offline
Los Angeles, CA , USA
78% Job Success

Senior Content Design for B2B SaaS | Microcopy, Tone/voice, Writing

I help startups, founders, and emerging brands find the words that move markets. I’m Adedayo — a Senior Copywriter, UX Writer, and Brand Storyteller (ex-xAI & Google) with an MFA in Writing and years of experience translating complex ideas into clear, engaging, and conversion-ready narratives. My focus is at the intersection of content strategy, brand messaging, and AI-assisted writing. Whether you’re building your brand voice from scratch, refreshing your website, or scaling content with AI, I deliver copy that is strategic, human-centered, and designed to convert. Core Expertise & Services 🔹 Startup & Brand Strategy ✨ Brand Messaging Frameworks — mission, vision, and positioning that clarify your identity and attract your audience ✨ Voice & Tone Guides / Style Guides — consistent, scalable brand language across all channels ✨ Narrative Design — storytelling for fundraising, go-to-market campaigns, and competitive differentiation ✨ Startup Branding & Positioning — aligning early-stage and growth companies with investor + user expectations 🔹 Conversion Copywriting & Content 📝 Conversion Copy for SaaS & Tech Startups — landing pages, product pages, pricing pages, and email flows built for activation 📝 Content Audit / Copy Audit — deep dive into what’s working, what’s not, and how to align copy with growth goals 📝 SEO Content Strategy & Execution — keyword-optimized blogs, pillar pages, and thought leadership content 📝 Long-form Editorial & Thought Leadership — ghostwriting for founders, whitepapers, and industry reports 📝 Fact-Checking & Polishing AI Output — editorial QC for AI drafts to meet publishing standards 🔹 UX Writing & Product Messaging 💡 Microcopy for Apps & SaaS — onboarding flows, tooltips, modals, notifications, and CTAs that reduce friction 💡 Error State Copy & Empty States — friendly, on-brand language that turns pain points into positive experiences 💡 Conversation Design & Chatbot Copy — scripts and refusal language for AI assistants + customer support bots 💡 Consistency Across Product & Marketing — unify UX copy with brand voice for seamless experiences 🔹 AI-Assisted Content & Prompt Engineering 🤖 Generative AI & Prompt Engineering — building safe, reusable prompt libraries for startups 🤖 AI-Assisted Content Strategy — accelerate blogs, newsletters, and social without losing brand tone 🤖 Content Ops Setup — editorial calendars + workflow systems for blended AI + human content teams Why Clients Hire Me 🏆 Proven Track Record — at Google & xAI I translated advanced tech into human-centered stories 🚀 Startup Mindset — I know how to move fast, pivot quickly, and make every word count 📈 SEO + Growth Focus — every piece of content aligns with rankings, funnels, and retention metrics 🌍 Global Perspective — I’ve worked with clients in the US, UK, EU, Africa, and Asia Results Delivered 📊 Doubled organic traffic for a fintech SaaS with keyword-driven content 📈 Increased sign-up conversions by 28% after a site rewrite 🎯 Built brand guidelines & voice systems for a B2B AI startup adopted across marketing + product 📰 Delivered thought leadership content that positioned a founder as an industry voice and attracted inbound press Ideal Clients 🚀 Startups & Founders — pre-seed to Series C, needing brand positioning, investor decks, and GTM messaging, copywriting 💻 SaaS & Tech Companies — UX writing, product messaging, and growth-ready website copy 📢 Agencies & Scaleups — AI-assisted content systems that balance speed with quality 🌍 Global Brands — storytelling that resonates across geographies while staying consistent Let’s Work Together I bring creative storytelling, strategic insight, and measurable outcomes to every engagement. Whether it’s a brand identity kit, a pitch deck narrative, or an AI-integrated content system, I’ll help you: ✨ Clarify your message ✨ Connect with your audience ✨ Convert users into loyal advocates Let’s craft the words your customers — and investors — will remember. 🚀 Suggested Skill Tags (SEO-boosted for Upwork Search) 🤖 Generative AI & Prompt Engineering 📈 AI-Assisted Content Strategy 💬 UX Writing / Conversation Design / Chatbot Copy 🏷️ Brand Messaging / Voice & Tone / Style Guide 🚀 Startup Branding & Positioning 📝 Conversion Copywriting for SaaS 🔍 SEO Content Strategy / Thought Leadership Content 🧾 Content Audit / Copy Audit 💡 Microcopy / Onboarding Copy / Error State Copy ✅ Editorial Quality / Fact-Checking / Polishing AI Output Not sure if we're a fit? No problem. Message me with a link to your current website or campaign, and I'll send you one actionable insight to improve conversions — completely free. Most clients see immediate improvements.
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