Marcus G.
BradentonFL
100% Job Success
Top Rated Plus

Marketing Automation Strategy, Execution & Analysis

Fifteen years ago, I was one of Pardot's first 100 users and spoke at their first User Conference. Since then, I've worked continuously in Demand Generation and Capture and have embraced new technologies as they become available. For inbound, my primary experiences are with Pardot (now Salesforce Marketing Cloud Account Engagement), SharpSpring and Hubspot. I also work plenty in ActiveCampaign, Zoho & MailChimp. For cold outbound, most of my work is within Apollo and Reply. I have my own instance of SmartLead for clients that simply want results and don't want to be bothered by another software license to manage. I do this sort of work because it requires both technical and creative expertise: You must configure everything properly if you want these campaigns to be sustainable. Likewise, you must have compelling messaging if you expect anyone to convert. My rates are higher because I'm one of the few people that have expertise in both of these necessary components. Let's talk about it!
Work history

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Skills

Skills

  • Marketing Automation Strategy
  • Marketing Automation Audit
  • Pardot
  • Marketing Automation Software
  • Audience Segmentation & Targeting
  • Business with 10-99 Employees

Get started working with Marcus quickly with these predefined projects.

Get started working with Marcus quickly with these predefined projects.

You will get a documented brand archetype and personality with messaging guidelines.

From $1,500
7 days delivery

You will get a consultation on whether or not SharpSpring is right for you

From $400
14 days delivery

Testimonials

Endorsements from past clients

"Marcus was hired to help configure Salesforce so it would be more useful to our leadership team. He accurately married the rules of the business to the capabilities of the platform and then worked with another outside consultant to deploy custom dashboards suitable for our industry. During the customization, we decided that the long decision-making process in commercial construction made it an ideal environment for marketing automation. Pardot was the natural add-on. Marcus handled the Pardot deployment, ensuring we had an effective drip marketing program in place as prospects moved down the funnel. We also used Pardot for simple, swiftly deployed landing pages. In a relatively short period of time, we were able to enhance our marketing technology stack to better compete in a digital age."

Lauren M. | Marketing & Communications Director
Salesforce & Pardot Deployment Jul 2020

Verified


"I worked with Marcus during the time he was leading the sales and marketing teams through implementing the marketing automation platform, Pardot, which connected with our Salesforce CRM. In addition to coming up with the company's marketing automation strategy, he was always digging deeper into the platform's analytics to find insights to help the sales and marketing teams work smarter, not harder. "

Joy B. | Digital Marketing Manager
Pardot Deployment Jul 2020

Verified