Oluoch A.
NairobiKenya
93% Job Success

Market Research Expert| Seasoned Data Analyst

I strive to help organizations understand, fill, and evaluate gaps in their markets and service delivery through quality and effective research and data analysis. My methods are evidence-based, drawing from qualitative and quantitative data from both primary and secondary sources. I have experience in:  Academic research assistance, having worked with several doctoral and post-doctoral researchers in different fields (marketing, business administration, and nursing).  Teaching assistance, helped with course design and student evaluation using different eLearning platforms such as Moodle and Canvas.  Market research including competitor analysis, product introduction, and business analysis.  Designing and validating research methodologies  Qualitative data collection and analysis, manual and using software such as ATLAS.ti and NVIVO.  Quantitative collection, cleaning, data analysis and visualisation using software such as Microsoft Excel, SPSS, STATA and PowerBI,  SQL and database administration including data extraction from databases  Social Media Marketing

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Skills

  • SurveyMonkey
  • Qualitative Research
  • IBM SPSS
  • Report Writing
  • Advertising Design
  • Quantitative Analysis