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Russell R. Status: Offline
Crystal Beach, Canada
100% Job Success

B2B Copywriting Since 2007

B2B Copywriting & Business Operations Specialist The key to successful B2B sales copy is understanding your solutions and contextualizing benefits from a variety of stakeholder perspectives. I have 17 years of B2B copywriting experience and rank in the top 3% of global Upwork providers. As a 17-year accountant in manufacturing, industrial contracting, and distribution operations, I was given wide latitude in interviewing managers and colleagues as to how business decisions impacted the bottom line. These deep insights enable me to understand B2B buyer group personas, operational process efficiencies, administrative workflows, return-on-investment (ROI), technical context, and how to transform your product features into stakeholder benefits that sell! I have written B2B copy for Upwork clients since 2007 achieving a 100% Job Success Score and Top-Rated Plus status placing me in the 97th percentile of global Upwork providers. I specialize in writing B2B copy for SaaS solutions, products, and services in: • eCommerce Search & Merchandising Optimization • Supply Chains & Product Distribution • Manufacturing & Industrial Contracting • Product Catalog Optimization 10+ years of B2B SaaS copywriting experience: eCommerce platforms - Intershop, BigCommerce, Shopware, & Magento/Adobe PIM & CRM solutions - Contentserv, Perfion, & PIMCore AI/ML Site Search – Hawksearch, Lucidworks, & Solr I have extensive operational and financial experience in: • Manufacturing cost analysis and reporting • Industrial contracting project cost analysis and reporting • Financial statement analysis and reporting • Process manufacturing ISO 9001 auditor • Inventory management and analysis • ERP conversions & software selections Past Clients: CSS Commerce – 2023 – Present – eCommerce Developers - digital conversions & SaaS process solutions.  eCommerce platforms – Adobe Commerce, Shopware, Intershop, & BigCommerce  Product Optimization platforms (PIMs) – Pimcore, Perfion, & Contentserv  AI Search platforms – HawkSearch & Lucidworks Jump Technologies, Inc. – Website Copy, Whitepapers, Ads, and Sell Sheets for e-procurement, inventory management, and proof-of-delivery SaaS solutions. StayStaffed – Vendor Management & Recruitment SaaS provider – 4 years – Website copy, blog posts and landing pages. American Traveler subsidiary. American Traveler Staffing Professionals – 4 years – 15 to 30 hours per week – U.S. Healthcare Recruitment and Staffing industry. Website copy, blog posts and landing pages. Participated in a website conversion writing hundreds of pages of keyword-optimized web copy within tight deadlines. “Russell worked as a remote copywriter under my supervision for over 3 years and he was always very professional, skilled in his research and content writing. I highly recommend Russell to any organization seeking a seasoned copywriter.” Caterina Oliveira, MBA – Digital Marketing Manager – American Traveler Injury Free, Inc. – 4 years – Workplace Health, Safety, Wellness, & Injury Prevention. Interviewed EHS and manufacturing managers at Fortune 500 companies Kimberley-Clark Professional and Terex to copywrite MSD Injury Prevention Case Studies. “If you are looking for someone that is dependable, meets deadlines, willing to give guidance when requested and produces excellent work, hire him. I have already re-hired him for other jobs and I am looking forward to what the future will bring. He is definitely one of my 'go to' people.” ~ Kristina Speed – Marketing Manager – InjuryFree Katon Direct - Worked collaboratively with the Marketing Manager over a 5-month period for a national nurse recruitment firm to establish their company blog. We achieved six (6) #1 spots; 32 top 10 spots; 65 top 20 spots in SERPs which held even after a Google algorithm change. “Russ was a pleasure to work with these past few months. He was the sole writer for our blog, and helped our SEO efforts improve in the search engines. The scheduling was a little rocky at first, but Russ really listened to feedback and brought his A-game. I would use him again for our blog content creation anyday.” — Katon Direct “It was a pleasure working with Richer Communications. Very professional and was able to quickly understand my objectives and content. Performed 100% to spec. I would highly recommend Richer Communications and plan to use this service again for my future writing needs.” ~ Tom P. – Upwork Client - Business Consulting and Employee Development “It has been a pleasure doing business with Richer Communications. I greatly appreciated their professional approach and willingness to go the extra mile to understand the nature of my requirements. The result was a high quality document. I will certainly be doing business with them again and would happily recommend them to others.” ~ Upwork Client – Job Interview Questions Sales Page
Work history
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Skills

Skills

  • Website Content
  • Manufacturing & Construction
  • B2B Lead Generation
  • Email Copywriting
  • Website Copywriting
  • Sales Copywriting
  • Online Writing
  • Financial Writing

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