Russell R.
Crystal BeachCanada
100% Job Success
Top Rated Plus

15+ Years of B2B Copywriting Experience

From B2B copywriting and marketing to accounting, manufacturing, and industrial contracting, I have you covered. My diverse corporate experience enables me to approach marketing copy from a variety of perspectives and to target the real decision makers in the company. I specialize in corporate B2B copywriting for products, software, SaaS, and services related to sustainable:  SaaS Business & Workflow Process Automation  Manufacturing Supply Chains  Industrial Contracting & Project Management  Industrial Environmental, Health & Safety (EHS) Owner – Richer Communications 2007-Present Upwork Ratings over 15+ years 100% Job Success Score Top Rated Copywriter Status B2B Copywriter – 15+ Years – SaaS Administration Process Automation, Sustainable Manufacturing, Supply Chain, B2B Sustainability Solutions, Industrial Environmental, Health, & Safety. Vesuvius Canada – Senior Accountant 1989-2005  manufacturing & project cost analysis and reporting.  financial statement analysis and reporting.  manufacturing ISO auditor.  inventory management experience.  selected for a 3-year global ERP conversion in Pittsburgh. As a corporate accountant in manufacturing, industrial maintenance, and distribution operations, I was given wide latitude in interviewing managers and colleagues on how their business decisions impacted the bottom line. This experience allowed me to gain working knowledge of corporate buyer personas, workflows, return-on-investment (ROI), and product/service benefits and features. These insights allow us to understand the problems facing working professionals and to explain how your product and services can alleviate them. Long-Term Clients: IBC Global, Inc – 2020 to 2022 – 20 hours per week – U.S. Whole life insurance as an investment vehicle for business and consumers. American Traveler Staffing Professionals – 4 years – 15 to 30 hours per week – U.S. healthcare recruitment and staffing industry. Website copy, blog posts and landing pages. Participated in a website conversion writing hundreds of pages of keyword-optimized web copy within tight deadlines. Injury Free, Inc. – 4 years – Workplace Health, Safety, Wellness, & Injury Prevention. Interviewed EHS and manufacturing managers at Fortune 500 companies Kimberley-Clark Professional and Terex to copywrite MSD Injury Prevention Case Studies. Jump Technologies, Inc. – Website Copy, Whitepapers, Ads, and Sell Sheets for e-procurement, inventory management, and proof-of-delivery SaaS solutions. Katon Direct - Worked collaboratively with the Marketing Manager over a 5-month period for a national nurse recruitment firm to establish their company blog. We achieved six (6) #1 spots; 32 top 10 spots; 65 top 20 spots in SERPs which held even after a Google algorithm change.

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Skills

  • Website Content
  • Manufacturing & Construction
  • B2B Lead Generation
  • Email Copywriting
  • Website Copywriting
  • Sales Copywriting
  • Online Writing
  • Financial Writing