Michael M.
Waterloo, Canada
100%
Job Success
Digital Marketer, E-Commerce and Web Design Expert
$140.00/hr
Veteran digital marketer and e-commerce expert with 20+ years of rich, hands-on experience. My innovative, personalized end-to-end marketing strategies have helped drive millions of dollars in revenue for the companies I've worked with. My marketing specialities include:
- ✅ Website Design + E-Commerce (Including Shopify, WordPress + WebFlow)
- ✅ Digital Advertising (PPC & SEM)
- ✅ Copywriting + Content Creation
- ✅ Email Marketing
- ✅ Search Engine Optimization
- ✅ Social Media Strategy
[●] What Brings Me to Upwork?
I've spent the last decade successfully marketing several multi-million dollar companies across North America and driving tens of millions of dollars in annual revenue. I spent this time developing a rich toolbox of experience and skills, and am using it to:
- ↪ Work where I'm happiest: as an entrepreneur
- ↪ Share my rich marketing experience with my clients
- ↪ Help companies build strong digital marketing foundations
- 🚀 Previous Companies: Calendar Club of Canada | Start.ca | Lorex Technology
[●] Marketing Philosophy + Style
When it comes to building a brand, if you fake it, you won’t make it. Time and time again, my hands-on experience in marketing has taught me that reaching people is about finding all of the ways to create a connection between the people behind the brand or product and their audience.
Creating these connections means that my style of marketing tends to be very human, humorous and evocative.
[●] What Clients Should Expect
When I decide a project is a good fit for me, I jump in feet first – I become one of the team, and the company's goals become mine. Here's how I put clients at ease:
- ✅ Overdelivering: great marketers want their work to click
- ✅ Creativity: it's what makes people remember brands
- ✅ Attention to detail: the little things set brands apart
- ✅ Responsiveness: I don't keep clients waiting
- ✅ Kindness: at the end of the day, we're all human
[●] What I'm Passionate About
I love working with companies that just want to better understand the power of digital marketing.
Work history
Work history
Coach/Tutor for Google Ads, Facebook Ads & Analytics
Mar 6, 2024
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Mar 18, 2025
"Michael is a digital marketing wizard! I highly recommend him. Easy to work with, and great insights on how the digital platforms work."
Private earnings
Google SEM PPC Keyword Research and Ad Account Setup
Feb 22, 2023
-
Mar 7, 2023
No feedback given
Private earnings
Web Site Testing / Dev Test
Mar 5, 2023
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Mar 7, 2023
No feedback given
Private earnings
Shopify Facebook Ad Campaign Consultation
Feb 15, 2023
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Feb 28, 2023
"Michael absolutely blew me away with his skill and knowledge. I have been in Google and Facebook advertising for nearly ten years, and Michael taught this old dog some new…
Private earnings
Google SEM PPC Keyword Research and Ad Account Setup
Feb 9, 2023
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Feb 24, 2023
"We're digital marketers, and Michael did all that was asked and more--performing like an valued extension of our team. Beyond the stated project asks, he collaborated with us on the…
Private earnings
Google Business Strategy Recommendation/Consulting Work (2/2)
Jan 27, 2023
-
Jan 27, 2023
No feedback given
Private earnings
Google My Business- Home Service Brand
Jan 9, 2023
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Jan 25, 2023
No feedback given
Private earnings
~2,000-word article to drive conversions for affiliate marketing
Jan 5, 2023
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Jan 12, 2023
"Michael wrote a great, in-depth blog post that aligned perfectly to our brief. He's a solid writer, a proactive communicator, and a really sharp business guy, too (which helps in…
Private earnings
Quick contract to cover meeting last week + some of the minor work
Jan 9, 2023
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Jan 12, 2023
No feedback given
Private earnings
Unbounce Landing Page Developer
Dec 15, 2022
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Dec 16, 2022
"Michael was a wonderful partner for our project. He got the work done quickly and efficiently. We were trying to solve a spam issue on our Unbounce landing pages by…
Private earnings
Topic Keyword Research and SEM/PPC Buildout for Cybersecurity Webinar Campaign
Mar 7, 2023
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Present
Job in progress
Private earnings
Copywriting. Articles about Odoo ERP
Feb 8, 2023
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Present
Job in progress
Private earnings
Michael M. has more jobs. Create an account to review them
Skills
Skills
- Content Strategy
- Shopify
- Social Media Marketing
- Social Media Marketing Plan
- Web Design
- WordPress
- Advertising
- Copywriting
- Brand Management
- Email Marketing
- Marketing
- Branding & Marketing
- Digital Marketing
- PPC Campaign Setup & Management
Testimonials
Endorsements from past clients
"Michael has been helping me build a content marketing strategy for my photography business. He built an excellent website for me and I’m starting to see results. You won’t be disappointed. "
Nick
P.
| Owner
Website Design & Marketing Strategy
Nov 2022