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Olena L.

Olena L.

Lisbon, Portugal
Job Success
Top Rated Plus

Tech Product Marketer | Validation, Go-to-Market, Growth | Saas, B2B

I'm a tech-savvy, data-driven product marketer with expertise in B2B/SaaS product marketing and a passion for data analytics. About me: I'm a Ukrainian located in Portugal. During the last four years, I have worked with tech startups and global companies from the US, Europe, and Israel. ★ I help tech startups to: ✔ Define strategies needed to go to market/reach new customer segments; ✔ Get qualitative and quantitative insights that inform messaging, positioning, and strategies; ✔ Efficiently execute strategies through outbound marketing, community building, industry partnerships, content, SEM, and SMM. ★ Usually, my responsibilities as a Product Marketer include: • Market research (competitive research, GAP analysis) and Product analysis • Users research, defining ICP (Ideal Customer Profile) and buyer personas • Developing product positioning and messaging (unique product message, messaging framework) • Defining go-to-market strategy • Creating marketing and sales content (landing pages, one-pagers, emails, decks) • Execution and supporting GTM/product launches/customer prospecting/demand generation program partnering closely with Sales, Product, Design, Marketing, Engineering, PR, and Content teams • Development and support of a content strategy. ★ Skills: • Market research/Competitive Analysis • Product Analysis • Customer segmentation • Product messaging • Product Positioning • Go-to-market Plans • Marketing copywriting/Content Development • Sale and Marketing support • Customer Engagement • ABM (Account-Based Marketing) • SEM/SEO (search engine marketing/optimization) • Marketing automation (email, social media) • Community development (including DevRel) • Email marketing • Organic social media marketing growth • Influencer marketing. ★ My background: 13+ years in Marketing 9+ years in Market Research 3+ years in Product Marketing. Let's talk about your challenges!
Rating is 5 out of 5.
5.00 Aug 2, 2022 - Mar 4, 2023

"Great work, thank you!"

Private earnings
Rating is 5 out of 5.
5.00 Sep 1, 2022 - Jan 5, 2023

"Awesome. Simply awesome."

Private earnings
Olena L. has more jobs. Create an account to review them

Skills

Olena L.

Olena L.

Lisbon, Portugal
Job Success
Top Rated Plus
17
Total Jobs
1,745
Total Hours

View profile

Tech Product Marketer | Validation, Go-to-Market, Growth | Saas, B2B

Specializes in
I'm a tech-savvy, data-driven product marketer with expertise in B2B/SaaS product marketing and a passion for data analytics. About me: I'm a Ukrainian located in Portugal. During the last four years, I have worked with tech startups and global companies from the US, Europe, and Israel. ★ I help tech startups to: ✔ Define strategies needed to go to market/reach new customer segments; ✔ Get qualitative and quantitative insights that inform messaging, positioning, and strategies; ✔ Efficiently execute strategies through outbound marketing, community building, industry partnerships, content, SEM, and SMM. ★ Usually, my responsibilities as a Product Marketer include: • Market research (competitive research, GAP analysis) and Product analysis • Users research, defining ICP (Ideal Customer Profile) and buyer personas • Developing product positioning and messaging (unique product message, messaging framework) • Defining go-to-market strategy • Creating marketing and sales content (landing pages, one-pagers, emails, decks) • Execution and supporting GTM/product launches/customer prospecting/demand generation program partnering closely with Sales, Product, Design, Marketing, Engineering, PR, and Content teams • Development and support of a content strategy. ★ Skills: • Market research/Competitive Analysis • Product Analysis • Customer segmentation • Product messaging • Product Positioning • Go-to-market Plans • Marketing copywriting/Content Development • Sale and Marketing support • Customer Engagement • ABM (Account-Based Marketing) • SEM/SEO (search engine marketing/optimization) • Marketing automation (email, social media) • Community development (including DevRel) • Email marketing • Organic social media marketing growth • Influencer marketing. ★ My background: 13+ years in Marketing 9+ years in Market Research 3+ years in Product Marketing. Let's talk about your challenges!
Rating is 5 out of 5.
5.00 Aug 2, 2022 - Mar 4, 2023

"Great work, thank you!"

Private earnings
Rating is 5 out of 5.
5.00 Sep 1, 2022 - Jan 5, 2023

"Awesome. Simply awesome."

Private earnings
Olena L. has more jobs. Create an account to review them

Skills

As Needed - Open to Offers

< 3 days response time

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