Silja S.
100% Job Success
Top Rated

Creative Strategist | Content Manager | Fractional CMO(English|German)

Hi everyone 👋🏻 I am Silja, female entrepreneur and seasoned creative strategist. I am originally from Germany but now based in California, with 8 years of experience in creative strategy. After leading my own e-commerce company Swedish Fall GmbH from the German version of "Shark Tank" for 7 years, my co-founders and I decided to close down as covid took a heavy toll on our company in 2022. Now, I specialize in helping DTC companies achieve substantial growth in the German and English markets through content creation and creative strategy. I am highly experienced in these industries: 🍏 Health & Wellness 💍 Jewelry 🧖‍♀️ Skincare & Beauty 👗 Fashion 🤳🏼 SAAS 🏡 Real Estate 👨🏼‍⚖️ Law 🥑 Food & Beverage 🩺 Medical ✅ References I have successfully built and supported companies such as: • MavieMe (Austria) • Twirl Ltd (UK) • NOAR (Germany) • Saturno Milan (UAE) • Eternal Karma (Spain) • Swedish Fall GmbH (my own company, UK) • RHO Kombucha (Germany) • SOLEIC (USA) • Goodness Lover (Australia) • Sea To Summit Development & Construction (USA) • Katia Designs (USA) and many others. ✅ Creative Strategy Phase 1 - Creative Strategy I craft the entire creative strategy, encompassing TOF, MOF and BOF ads. My approach is to determine the most effective directions and ad angles for testing. I maintain constant communication with your team, ensuring that everyone is aligned and informed about the strategies we're implementing and the results we're achieving. This comprehensive and collaborative approach is key to optimizing our campaigns for the best possible ROAS. Phase 2 - Sourcing Creators As an expert in sourcing top-notch UGC creators, I specialize in connecting you with the perfect talent for your brand's needs, all within an affordable budget of just $150-250. My extensive network spans across various niches. My ability to swiftly connect with the right people in these niches, depending on your specific requirements, means you get high-quality, engaging content within a short period of time. Worth to mention is that my sister is the co-founder of Twirl, the largest UGC platform in Europe which I get instant access to. Phase 3 - Constant Testing I'll streamline your content flow, scripting and organizing for constant A/B testing. This structured approach is designed to enhance your ROAS in collaboration with your media buyers. By continuously refining and testing different content strategies, we'll identify what resonates best with your audience. This ongoing optimization process ensures your ad spend is always yielding maximum returns. ✅ Team Management & Leadership • Extensive experience in team management and project leadership • Building and coordinating effective teams • Expert in relevant tools Foreplay, Triplewhale, Notion, Motion, Twirl, Workmagic & more. My clients are big fans of my work and appreciate my ability to quickly understand their specific requirements and develop tailored marketing strategies that deliver real results. I work extremely fast and goal-oriented. I strive for 100% transparency with my clients and gladly provide and receive constructive feedback.

Silja S. has more jobs. Create an account to review them


  • Email Marketing Strategy
  • Email Copywriting
  • Brand Strategy
  • Paid Media
  • Digital Marketing Strategy
  • SEO Strategy
  • B2B Lead Generation
  • Social Media Advertising
  • Social Media Content Creation


Endorsements from past clients

"I hired Silja to help with our company growth marketing efforts. In just a short amount of time, she made a massive impact and became a core member of the team! She implemented repeatable, scalable growth strategies and worked hand-in-hand with our team to execute them. She also was highly iterative, constantly analysing data and performance, and adjusting the strategy from there! She is one of the most proactive freelancers we have ever worked with and her communication is top notch. I would highly recommend Silja to any company looking to build structure and performance in their growth initiatives. "

Jamie B. | Co-Founder & CEO
Brand Strategy and Website Optimization Jul 2023


"Couldn't recommend Silja more. She has demonstrated such a deep understanding of the power of email marketing. Turned out to be a highly effective communication channel for us. As a young startup I am glad we had her on our side to start with the whole email marketing journey. Her expertise allowed us to craft compelling email campaigns that resonated with our target audience. By analyzing data and implementing A/B testing, she consistently optimized our campaigns, resulting in significant increases in open rates, click-through rates, and ultimately conversions. Her strategic approach helped us build a strong relationship with our customers, fostering loyalty and driving repeat business. Thanks Silja. To many more projects in the future!!"

Jonas D. | Co-Founder @ Stealth Startup
Go-To-Market Strategy Jul 2023


"Silja has supported us exceptionally on our brand/marketing strategy. Her extensive experience with various clients makes her a great advisor with a hands-on mentality, showcasing her capability to kick off and lead new marketing/growth projects. She's easy to work with, committed, and created real value for our early-stage company. We will definitely keep working with her in the future."

Dominik W. | Co-Founder
Go-To-Market Stratey Jul 2023