Upwork home
Sign Up
Secondary
Mark O.

Mark O.

Silang, Philippines
Job Success
Top Rated

SEO Outreach Specialist

I've been in outreach since 2017. Have been involved in projects of different sizes, types, and needs, with a focus on different markets (English-speaking, Spanish-speaking, Scandinavian, Arabic, etc.) The first couple of years I was trying everything as I had to transition from journalism to outreach, so basically, to learn a totally new profession, at the time. In 2019, I literally fell in love with, let's call it, creative outreach, which does not involve any money, guest posts, or something. And, that's what I'm really good at. The key components are creativity + SEO research skills + great communication skills + the product's social value. No less than that. Having it handy, you can build efficient outreach tactics to contact institutions, authorities, businesses, blogs, media, etc. I'm of those outreachers who are better at quality, not quantity. Probably, there are specialists who are great at both, but mostly these two measurements do not work together. Based on years of experience, I can say that in the long run, I get 1 link per 10 hours on average (I mean a good link placed for free). Again, depends on a certain project, and how realistic are the expectations. That time includes deep research and analysis of the pages, contacts, projects, etc. The fewer emails are sent the better. The only thing that actually matters is the conversion rate (emails to links). My best rate is 30-35% (achieved not once). This is a huge number, which I'm proud of. I don't spend time sending bulk emails but dive deep into research instead. I send 100 emails and get 30 links (by the way, these are real numbers from a three-month timeframe). Foremost, this is healthy for the brand, and this is healthy for the business community. I mean that no one of us should act as if we're the only ones who need backlinks. When I have that feeling that there is at least a 90 percent chance that I'll get my link placed, or at least I'll get some feedback from my contact, I finally decide to reach out to them. This is about respect. As an outreacher, I care not only about links, I also care about the impact my work has on the brand I represent and the professional community I represent. It doesn't mean that a certain part of my contacts won't mark my email as spam, but my job is to keep the number of angry recipients as low as possible. I do my best to have it under control. So, this leads my description to the last but not least introductive part, which is about tools I usually use in my work. Those are Buzzstream, Ahrefs (can't imagine my life without it), MOZ (Chrome extension), SEOquake (I like visually filtering websites in SEPR using Alexa rank), Majestic (mostly for CF/TF), hunter.io, SimilarWeb (Chrome extension). Basically, all these tools together help me to see the whole picture about a certain domain. Haven't worked with Semrush for a long time, however, I'm familiar with it, and remembering/practicing shouldn't take long. As for me as a person, I was born and raised in Uzbekistan. Went through a lot, but always have been going forward to achieve more. For example, I'm extremely proud to say that I worked (almost for four years) as an outreacher for one of the biggest and coolest tech companies in the world, and provided excellent results for four totally different markets. Sometimes, I struggled when I didn't know how to do something but always came up with some new or customized ideas and solutions. I love working in a team, and getting feedback as it simply helps to understand where you're going and feel the hive-five vibe. Like holidays (recharge is an important part), music, fitness, when people are being good, nature in all its shapes, etc. This is it. If you have read this until the end, I wish you and your team a successful day!
Rating is 5 out of 5.
5.00 of 2 reviews Dec 2, 2018 - Sep 1, 2022
Rating is 5 out of 5.
5.00

"Mark was professional, reliable and effective at building quality links, and is generally a great person to work with!"

Private earnings
Rating is 5 out of 5.
5.00 Jan 29, 2019 - Feb 9, 2019

"a + recommended freelancer."

Private earnings
Dec 3, 2018 - Dec 7, 2018

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Jul 23, 2018 - Aug 30, 2018

"I work with Mark many times and his job is perfect, reliable and trustworthy. We will certainly work together again"

Private earnings
Rating is 5 out of 5.
5.00 Jul 16, 2018 - Jul 17, 2018

"Mark is really a great freelancer! I gave him a not easy translation with a very short timeframe, and he was able to promptly deliver what I asked with a high quality job!"

Private earnings
Mark O. has more jobs. Create an account to review them

Skills

Mark O.

Mark O.

Silang, Philippines
Job Success
Top Rated
17
Total Jobs
7,490
Total Hours

View profile

SEO Outreach Specialist

Specializes in
I've been in outreach since 2017. Have been involved in projects of different sizes, types, and needs, with a focus on different markets (English-speaking, Spanish-speaking, Scandinavian, Arabic, etc.) The first couple of years I was trying everything as I had to transition from journalism to outreach, so basically, to learn a totally new profession, at the time. In 2019, I literally fell in love with, let's call it, creative outreach, which does not involve any money, guest posts, or something. And, that's what I'm really good at. The key components are creativity + SEO research skills + great communication skills + the product's social value. No less than that. Having it handy, you can build efficient outreach tactics to contact institutions, authorities, businesses, blogs, media, etc. I'm of those outreachers who are better at quality, not quantity. Probably, there are specialists who are great at both, but mostly these two measurements do not work together. Based on years of experience, I can say that in the long run, I get 1 link per 10 hours on average (I mean a good link placed for free). Again, depends on a certain project, and how realistic are the expectations. That time includes deep research and analysis of the pages, contacts, projects, etc. The fewer emails are sent the better. The only thing that actually matters is the conversion rate (emails to links). My best rate is 30-35% (achieved not once). This is a huge number, which I'm proud of. I don't spend time sending bulk emails but dive deep into research instead. I send 100 emails and get 30 links (by the way, these are real numbers from a three-month timeframe). Foremost, this is healthy for the brand, and this is healthy for the business community. I mean that no one of us should act as if we're the only ones who need backlinks. When I have that feeling that there is at least a 90 percent chance that I'll get my link placed, or at least I'll get some feedback from my contact, I finally decide to reach out to them. This is about respect. As an outreacher, I care not only about links, I also care about the impact my work has on the brand I represent and the professional community I represent. It doesn't mean that a certain part of my contacts won't mark my email as spam, but my job is to keep the number of angry recipients as low as possible. I do my best to have it under control. So, this leads my description to the last but not least introductive part, which is about tools I usually use in my work. Those are Buzzstream, Ahrefs (can't imagine my life without it), MOZ (Chrome extension), SEOquake (I like visually filtering websites in SEPR using Alexa rank), Majestic (mostly for CF/TF), hunter.io, SimilarWeb (Chrome extension). Basically, all these tools together help me to see the whole picture about a certain domain. Haven't worked with Semrush for a long time, however, I'm familiar with it, and remembering/practicing shouldn't take long. As for me as a person, I was born and raised in Uzbekistan. Went through a lot, but always have been going forward to achieve more. For example, I'm extremely proud to say that I worked (almost for four years) as an outreacher for one of the biggest and coolest tech companies in the world, and provided excellent results for four totally different markets. Sometimes, I struggled when I didn't know how to do something but always came up with some new or customized ideas and solutions. I love working in a team, and getting feedback as it simply helps to understand where you're going and feel the hive-five vibe. Like holidays (recharge is an important part), music, fitness, when people are being good, nature in all its shapes, etc. This is it. If you have read this until the end, I wish you and your team a successful day!
Rating is 5 out of 5.
5.00 of 2 reviews Dec 2, 2018 - Sep 1, 2022
Rating is 5 out of 5.
5.00

"Mark was professional, reliable and effective at building quality links, and is generally a great person to work with!"

Private earnings
Rating is 5 out of 5.
5.00 Jan 29, 2019 - Feb 9, 2019

"a + recommended freelancer."

Private earnings
Dec 3, 2018 - Dec 7, 2018

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Jul 23, 2018 - Aug 30, 2018

"I work with Mark many times and his job is perfect, reliable and trustworthy. We will certainly work together again"

Private earnings
Rating is 5 out of 5.
5.00 Jul 16, 2018 - Jul 17, 2018

"Mark is really a great freelancer! I gave him a not easy translation with a very short timeframe, and he was able to promptly deliver what I asked with a high quality job!"

Private earnings
Mark O. has more jobs. Create an account to review them

Skills

As Needed - Open to Offers

Browse similar freelancers

Sign up to discuss your project with Mark O.