Tonia M.
NorthbrookIL
100% Job Success
Top Rated Plus

Affiliate Marketing, Influencer Marketing, & PR Strategy

As the Head of Affiliate and Influencer at high-growth agencies and advertisers, I have developed and led strategy for Affiliate & Influencer programs for hundreds of brands - from start-ups to globally recognized brands. I have over 18 years of experience in the field, with deep expertise in developing overarching strategies that drive proven incremental performance within affiliate, influencer, content, and partnership strategy. My mission is to help companies grow their brand exposure, revenue, and customer loyalty by leveraging the power of online platforms, content creators, and strategic partnerships. I am passionate about creating incremental value for brands. Expertise offered: - Launching new programs - Strategy development - Program evaluation and audit - Efficiency audit - Partner recruitment and management - Team recruiting, training, development - Affiliate Center of Excellence - Training - Agency & Talent research and evaluation - RFP management - Content Strategy Development - Forecasting, Budgeting, and Analysis - Technology integration support - and more! Platform/ technology expertise: - Impact (Impact Radius), CJ (Commission Junction), Rakuten, ShareASale, Awin, Partnerize, PepperJam, Ascend, Cake, Tune -LTK (LikeToKnow/ RewardStyle), PartnerStack - Amazon, Levanta, Refersion - Google Analytics, Adobe Analytics - Tagger, Upfluencer, Aspire, CreatorIQ, Influential

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Skills

  • Affiliate Marketing Website
  • Influencer Outreach
  • Public Relations Strategy
  • Content Distribution & Promotion
  • Content Marketing Strategy
  • Marketing Analytics
  • Marketing Plan
  • Ecommerce Marketing
  • Ecommerce Marketing Consultation
  • Partnership & Collaborations Outreach
  • Partnership Development
  • Analytics