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Bassel A.
Marseille, France
100% Job Success
Top Rated

UX Designer | UX Researcher | Prototyper | Figma Ninja

–Top 1% of talent on Upwork– Successfully completed 6000+ Upwork hours on user experience (UX), usability evaluation and UI wireframing. 20 years of experience in the field. Experience with FineTech, Healthcare, Human Resources (HR), and Operations in small and large scalable projects for startups, government agencies, and SaaS. ▪ Usability / UX reviews / audits ▪ UX Research, Usability Testing & User Research ▪ Conversion rate optimization (CRO) ▪ Heuristic evaluation ▪ Wireframes ▪ Design of complex online forms and questionnaires ▪ User experience (UX) ▪ Interaction design (IxD) ▪ Human-computer interaction (HCI) ▪ User-centered design / user-centric design (UCD) ▪ Information visualization (InfoVis) ▪ User-behavior analytics ▪ Analysis of heatmaps, scroll maps, click maps ▪ Ecommerce ▪ Remote and distributed teams Tools: Axure, Balsamiq, Google Analytics, Hotjar, Crazy Egg, Lucky Orange, VWO, Clicktale, Mouseflow, Clicky, Lookback, Figma, Sketch, InVision, etc. Good enough is never enough. That’s my personal and professional mantra. My life’s mission is making sites, applications and systems better (the best). Only then can we truly create meaningful engagements, more loyalty and increased revenue. I believe there is always room for improvement and a higher conversion rate. I do this by being a champion of the consumer. I am responsible for understanding their needs, behaviors, and motivations. Through empathizing with the consumer or user I am able to advocate for him or for her. I work closely with businesses to understand their objectives and identify areas of opportunity and improvement. I then conduct market research and user research. Once the business and user goals are clear, we build the product or solution. In all cases, I generate ideas and get things done. I won’t ever leave something undone (that’s the perfectionist in me). I’m very comfortable with change and I love fast-paced projects and environments. I’m also a friendly, approachable guy who loves to brainstorm.
Work history
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Skills

Skills

  • Quantitative Research
  • Design & Usability Research
  • User Experience Design
  • Mobile UI Design
  • Sketch
  • Figma
  • Website Prototyping
  • Usability Testing
  • UI/UX Prototyping

Testimonials

Endorsements from past clients

"It's been a pleasure to work with Bassel to complete a UI redesign of an application. He is highly responsive and reliable. His expertise as a UI Designer is considerable, and it helped our team determine the best ways to improve our application. His contribution has been valuable, I highly recommend Bassel and would definitely work with him again. "

Emily S. | Operations Manager
Usability audit Oct 2022

Verified

"Bassel is creative, talented, and dependable. "

Ned B. | VP IT Initiatives
Mar 2021

Verified

"Bassel is accompanying us on our journey as a product manager. He has always our business in mind as well as all the details from a users perspective. He is a clear communicator and delivers on time and has an exact understanding in what the right steps are, he is a great unburden for the team. I would highly recommend Bassel to anyone."

Tobias H. | Founder
Product Management Jul 2020

Verified

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