Bassel A.

Bassel A.

MarseilleFrance
Job Success
Top Rated Plus

User experience designer, UX researcher and Axure ninja

–Top 1% of talent on Upwork– Successfully completed 6000+ Upwork hours on user experience (UX), usability evaluation and UI wireframing. 20 years of experience in the field. Experience with FineTech, Healthcare, Human Resources (HR), and Operations in small and large scalable projects for startups, government agencies, and SaaS. ▪ Usability / UX reviews / audits ▪ UX Research, Usability Testing & User Research ▪ Conversion rate optimization (CRO) ▪ Heuristic evaluation ▪ Wireframes ▪ Design of complex online forms and questionnaires ▪ User experience (UX) ▪ Interaction design (IxD) ▪ Human-computer interaction (HCI) ▪ User-centered design / user-centric design (UCD) ▪ Information visualization (InfoVis) ▪ User-behavior analytics ▪ Analysis of heatmaps, scroll maps, click maps ▪ Ecommerce ▪ Remote and distributed teams Tools: Axure, Balsamiq, Google Analytics, Hotjar, Crazy Egg, Lucky Orange, VWO, Clicktale, Mouseflow, Clicky, Lookback, Figma, Sketch, InVision, etc. Good enough is never enough. That’s my personal and professional mantra. My life’s mission is making sites, applications and systems better (the best). Only then can we truly create meaningful engagements, more loyalty and increased revenue. I believe there is always room for improvement and a higher conversion rate. I do this by being a champion of the consumer. I am responsible for understanding their needs, behaviors, and motivations. Through empathizing with the consumer or user I am able to advocate for him or for her. I work closely with businesses to understand their objectives and identify areas of opportunity and improvement. I then conduct market research and user research. Once the business and user goals are clear, we build the product or solution. In all cases, I generate ideas and get things done. I won’t ever leave something undone (that’s the perfectionist in me). I’m very comfortable with change and I love fast-paced projects and environments. I’m also a friendly, approachable guy who loves to brainstorm.
Rating is 5 out of 5.
5.00 Aug 17, 2022 - Mar 2, 2023

"I had the pleasure of working with Bassel as a UX designer and I am thrilled with the outcome. Bassel’s expertise and attention to detail ensured that the end product was intuitive, user-friendly, and exceeded our expectations. Throughout the project, Bassel was easy to communicate with, receptive to feedback, and consistently delivered high-quality work within the project timeline. Bassel’s dedication to the project was outstanding and their professionalism and skills are top-notch. I would highly recommend Bassel as a UX designer for any project."

Private earnings
Rating is 5 out of 5.
5.00 Nov 11, 2022 - Dec 5, 2022

"very smart, thorough and detailed"

Private earnings
Rating is 5 out of 5.
5.00 Jan 16, 2017 - Apr 15, 2017

"Wow! Bassel is the best freelancer I've every worked with. He has been the most important part of our team, creating clear accurate wireframes meeting all our requirements. He takes his time to understand the requirements and works independently and efficiently to produce exactly what we needed. His communication is always timely, we have never had to wait for him to respond. He understands what needs to be done first in order to keep the project moving, so he prevented us from having unnecssary delays. Can't say enough good things! He's a true professional and worth every penny. Lucky we found him!"

Private earnings
Sep 18, 2013 - Oct 31, 2016

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Dec 19, 2015 - Dec 28, 2015

"Bassel is a proficient, communicative and helpful freelancer. I would have no problem recommending him for other Axure work and would not hesitate in using him again."

Private earnings
Rating is 5 out of 5.
5.00 Feb 20, 2015 - Jun 8, 2015

"Very professional! Was a pleasure to work with Bassel"

Private earnings
Rating is 5 out of 5.
5.00 Sep 20, 2013 - Nov 9, 2013

"Bassel offers many strong UX qualities that clients benefit from. Our project has take strides forward in the right direction under Bassel's UX leadership. I appreciate Bassel continuing our collaboration together, until such time as we are able to find a UX who is more suitable. After working together for over 3.5 months, I've given Bassel a 5 star and wishing him the best of success. On a personal level I've enjoyed working with and getting to know Bassel."

Private earnings
Rating is 5 out of 5.
5.00 Jun 7, 2013 - Jun 14, 2013

"Excellent work and response time. Very good understanding of wireframe requirements and design. Will use over and over again. "

Private earnings

Bassel A. has more jobs. Create an account to review them
Bassel A.

Bassel A.

MarseilleFrance
Job Success
Top Rated Plus
34
Total Jobs
6,190
Total Hours

View profile

User experience designer, UX researcher and Axure ninja

Specializes in
–Top 1% of talent on Upwork– Successfully completed 6000+ Upwork hours on user experience (UX), usability evaluation and UI wireframing. 20 years of experience in the field. Experience with FineTech, Healthcare, Human Resources (HR), and Operations in small and large scalable projects for startups, government agencies, and SaaS. ▪ Usability / UX reviews / audits ▪ UX Research, Usability Testing & User Research ▪ Conversion rate optimization (CRO) ▪ Heuristic evaluation ▪ Wireframes ▪ Design of complex online forms and questionnaires ▪ User experience (UX) ▪ Interaction design (IxD) ▪ Human-computer interaction (HCI) ▪ User-centered design / user-centric design (UCD) ▪ Information visualization (InfoVis) ▪ User-behavior analytics ▪ Analysis of heatmaps, scroll maps, click maps ▪ Ecommerce ▪ Remote and distributed teams Tools: Axure, Balsamiq, Google Analytics, Hotjar, Crazy Egg, Lucky Orange, VWO, Clicktale, Mouseflow, Clicky, Lookback, Figma, Sketch, InVision, etc. Good enough is never enough. That’s my personal and professional mantra. My life’s mission is making sites, applications and systems better (the best). Only then can we truly create meaningful engagements, more loyalty and increased revenue. I believe there is always room for improvement and a higher conversion rate. I do this by being a champion of the consumer. I am responsible for understanding their needs, behaviors, and motivations. Through empathizing with the consumer or user I am able to advocate for him or for her. I work closely with businesses to understand their objectives and identify areas of opportunity and improvement. I then conduct market research and user research. Once the business and user goals are clear, we build the product or solution. In all cases, I generate ideas and get things done. I won’t ever leave something undone (that’s the perfectionist in me). I’m very comfortable with change and I love fast-paced projects and environments. I’m also a friendly, approachable guy who loves to brainstorm.
Rating is 5 out of 5.
5.00 Aug 17, 2022 - Mar 2, 2023

"I had the pleasure of working with Bassel as a UX designer and I am thrilled with the outcome. Bassel’s expertise and attention to detail ensured that the end product was intuitive, user-friendly, and exceeded our expectations. Throughout the project, Bassel was easy to communicate with, receptive to feedback, and consistently delivered high-quality work within the project timeline. Bassel’s dedication to the project was outstanding and their professionalism and skills are top-notch. I would highly recommend Bassel as a UX designer for any project."

Private earnings
Rating is 5 out of 5.
5.00 Nov 11, 2022 - Dec 5, 2022

"very smart, thorough and detailed"

Private earnings
Rating is 5 out of 5.
5.00 Jan 16, 2017 - Apr 15, 2017

"Wow! Bassel is the best freelancer I've every worked with. He has been the most important part of our team, creating clear accurate wireframes meeting all our requirements. He takes his time to understand the requirements and works independently and efficiently to produce exactly what we needed. His communication is always timely, we have never had to wait for him to respond. He understands what needs to be done first in order to keep the project moving, so he prevented us from having unnecssary delays. Can't say enough good things! He's a true professional and worth every penny. Lucky we found him!"

Private earnings
Sep 18, 2013 - Oct 31, 2016

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Dec 19, 2015 - Dec 28, 2015

"Bassel is a proficient, communicative and helpful freelancer. I would have no problem recommending him for other Axure work and would not hesitate in using him again."

Private earnings
Rating is 5 out of 5.
5.00 Feb 20, 2015 - Jun 8, 2015

"Very professional! Was a pleasure to work with Bassel"

Private earnings
Rating is 5 out of 5.
5.00 Sep 20, 2013 - Nov 9, 2013

"Bassel offers many strong UX qualities that clients benefit from. Our project has take strides forward in the right direction under Bassel's UX leadership. I appreciate Bassel continuing our collaboration together, until such time as we are able to find a UX who is more suitable. After working together for over 3.5 months, I've given Bassel a 5 star and wishing him the best of success. On a personal level I've enjoyed working with and getting to know Bassel."

Private earnings
Rating is 5 out of 5.
5.00 Jun 7, 2013 - Jun 14, 2013

"Excellent work and response time. Very good understanding of wireframe requirements and design. Will use over and over again. "

Private earnings

Bassel A. has more jobs. Create an account to review them
More than 30 hrs/week

Testimonials

Endorsements from past clients

"It's been a pleasure to work with Bassel to complete a UI redesign of an application. He is highly responsive and reliable. His expertise as a UI Designer is considerable, and it helped our team determine the best ways to improve our application. His contribution has been valuable, I highly recommend Bassel and would definitely work with him again. "

Emily S. | Operations Manager
Usability audit
Oct 2022
Verified

"Bassel is creative, talented, and dependable. "

Ned B. | VP IT Initiatives
Mar 2021
Verified

"Bassel is accompanying us on our journey as a product manager. He has always our business in mind as well as all the details from a users perspective. He is a clear communicator and delivers on time and has an exact understanding in what the right steps are, he is a great unburden for the team. I would highly recommend Bassel to anyone."

Tobias H. | Founder
Product Management
Jul 2020
Verified