Elisabetta M.
MantovaItaly
99% Job Success
Top Rated

Digital Marketing Manager

I've always been truly, madly, deeply in love with the digital world of communication and marketing, field I've been working in for the past 12 years. At first I worked in marketing offline and then in 2015 I had an MBA in digital marketing. Right after I started working in an adv agency and after 2 years I started my own freelancing business and I've been doing it for 5 years, managing more than 200 campaigns for more than 120 companies in 12 countries, focusing mostly on paid ads on Facebook, Instagram and Google and on copywriting As for letting you understand my work processes I can give you an example: for a legal courses company I created a 3 step funnel campaign strategy . First step was a cold traffic oriented campaign a/b testing one video (with tips from the course) vs a carousel (with the course advantages). Second step was a LAL audience 1-3/4% from website visitors a/b testing an image vs carousel vs video and the third step was a rtg campaign with an image. With every A/B test I splitted the budget in 2 campaigns and 4 adsets for each step helping me to scale in a mellow way while setting up a bid cost per purchase that was twice our average one but that still guaranteed us a 15x ROAS. This way cost per purchase went up at the beginning but in the end it was steady and super profitable In conclusion I would like to sign this summary with a quote I love: "Men are so definitely crazy that not being crazy would necessarily mean suffer of another kind of crazyness"​ (Blaise Pascal)

Elisabetta M. has more jobs. Create an account to review them

Skills

  • Google Ads
  • Video Advertising
  • Chatbot Development
  • Facebook Advertising
  • Campaign Optimization
  • Media Buying
  • Paid Media

Testimonials

Endorsements from past clients

"It has been amazing to work alongside Elisabetta over these past 2+ months. She is a real expert when it comes to media buying and taking the right steps to scale businesses from where they are. Thanks to here we've been able to average a 5-6X ROAS for our clients and I plan to continue working with her for as long as possible. Another thing to note is her great creativity when it comes to funnels, copywriting and graphic design. A true jack of all trades! "

Rupert W.
Jan 2023

Verified


"We hired Elisabetta a few years ago and have been working with her on our Online Marketing efforts ever since. She is fast, efficient, and quick to learn new tools. She has a proven track record of creating and converting online campaigns on Facebook and google ads. We recommend Elisabetta to anyone looking to scale and improve their online marketing efforts."

Karl H. F. | CMO at Ticino.com
Jan 2023

Verified