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Pierre P.
Caluire-et-Cuire, France
97% Job Success
Top Rated Plus

Email Deliverability Expert

My name is Pierre, and I help deliver your emails into the main inbox. 📩 From a deliverability standpoint, I can assist you with: 🚀 Initial Audit of your infrastructure. 🚀 Ongoing KPI monitoring and issue troubleshooting related to deliverability. 🚀 Tracking and evaluating your inboxing performance over time. 🚀 Improving the content of your emails to bring them out of Gmail’s “tabs” (Promotion, social) or spam. 🚀 Setting up tailored infrastructure from scratch Additionally, I can also help improve cold emailing efficiency with: 🚀 Setting you up with the right infrastructure for perfect deliverability. 🚀 Audit & strategy consulting 🚀 Set up the AB testing plan, execution of campaigns & refining the template copy. 🚀Establish KPIs, metrics, and goals to track the efficiency and ROI 🚀 Spam filter-friendly HTML emails (tested and guaranteed to inbox). I have over 7 years of experience in emailing, working as a freelancer on various platforms, projects, and customer cases. I have a team that can back me up with experts in particular fields to make sure that whatever your ideas and goals are, we can fulfill them. ❓ FAQ ❓ : 1) What is the initial audit about ❓ We will adapt to your infrastructure size and map to research and conclude on 3 key areas: A: Technical Investigation. We answer the question, “Are you correctly set up for emailing?”. This part features panel tests, authentication (SPF, DMARC, DKIM, BIMI), alignment results, and other technical tests on your system. B: Data Analyse: We want to understand your behavior as a sender and answer the question, “ Are you following the best practices for optimal deliverability?” We typically extract historical data and group them into KPIs that we can visualize over time and conclude. C: Content Analysis. These days, specifically for Gmail, content is always at least part of why you land in spam. We will review your content and rank the inboxing of your template library, along with pointing out what needs to be modified for each template. We present findings and conclusions in a written report and during a one-on-one call after the audit is completed together. ------------------------------------------------------------------------------------------------------------------- 2) What kind of value do you monitor❓ We do: ° Global stats monitoring: we analyze your overall performance and can dig into bounce codes and solve the potential deliverability problems before they arise. ° Per ESP stats: we understand that deliverability variables are unique to each filter. Gmail isn’t looking at the same thing as Yahoo is when accepting or not your email. We track your KPIs on the mailbox provider level to ensure your performance is consistent across the board. ° Per templates performance: In the last month, the content has become increasingly important (and this is specifically true for Gmail). Some of your templates might be inboxing correctly, while others suffer from content that has not been written with deliverability in mind. We rank your template inboxing and can improve your content to ensure that all of your most important templates are correctly delivered. ° Bounce monitoring: Maybe the most important thing is that we track your bounces and determine the reason. We can then act according to the issue to troubleshoot the bounce spike before it gets detrimental. We also create custom reports based on our clients' questions and concerns. The above are just the main types of reports we produce. ------------------------------------------------------------------------------------------------------------------- 3) What kind of infrastructure can you set up❓ Any! We do: ° Off-shelf marketing / transactional setup (if you want to use SendGrid, MailChimp, SendInBlue,... ) ° Self Hosted solutions (like MailWizz, Accell Mail,...) + SMTP (MailGun, PostMark). We can also create your own SMTP to ensure you have the best possible control over your delivery settings. ° MTA: cloud & on-premise custom MTA for large senders wanted to control the delivery and cost of their infrastructure. ------------------------------------------------------------------------------------------------------------------- 4) What email software & industry have you worked with❓ In terms of email software, we must be close to having worked with all of them. If we have not worked with yours, we can quickly adapt and find our way to the correct information to give you insights. We work with SAAS, e-commerce, Marketing Agencies, Lead Generation Agencies, Consulting / Personal Brand Businesses, brick-and-mortar businesses… Anyone who sends enough emails to get an ROI on outside help like ours.
Work history
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Skills

Skills

  • Email Copywriting
  • Email Campaign Setup
  • Email Deliverability
  • Business with 100-999 Employees

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