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Shelby C.

Shelby C.

Long Beach, CA
Job Success
Top Rated

Brand + Marketing Strategist | Brand Positioning | Content Strategy

I develop marketing strategies, brand positioning, key messaging, social media and content strategies with a mix of market research and creativity that will set your brand apart. I work with companies of all sizes at all stages, from helping small start-ups determine their unique selling point, to consulting Fortune 500 companies on content strategy. Services I Offer: - Brand Development: Voice and personality, archetypes, creative guidelines - Brand Positioning Strategy: positioning/mission/vision statements, competitive landscape analysis, SWOT, best practices, brand story - Market Research: audience segmentation and competitive analysis - Marketing Plan Development - Social Media Strategy: best practices, content strategies, how to operationalize - Content Strategy: What you should be creating, how to efficiently begin ongoing production - Audits to improve any aspect of your current marketing strategy or brand positioning - Consulting calls to answer all of your questions, provide feedback and guidance to ensure your marketing is optimized to achieve your objectives My goal is to help create a clear path forward for your brand so that all communications and campaigns are aligned and optimized to connect with your audience. Clients rely on me to fill the gaps in their team and save them time and effort by eliminating the guesswork and worry around marketing. Background: Prior to consulting, I worked in digital and social media marketing for 13 years with a heavy focus on content strategy, editorial, and campaign development. Most recently I was Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company, and I received my MBA from UCLA Anderson School of Management in 2019. What Clients Are Saying: ⭐⭐⭐⭐⭐ "Shelby delivered a ton of value and we 100% are engaging her as soon as she can start. Top Level professional, very knowledgeable with no Branding Fluff...just solid business information within brand and messaging category." ⭐⭐⭐⭐⭐ "Shelby was wonderful to work with and executed the project beautifully. She delivered on all aspects of the job and made the process very easy for me. I had a lot of ideas floating around in my head, and she organized them in a clear manner that I can use to communicate and make decisions going forward." ⭐⭐⭐⭐⭐ "Shelby is quite phenomenal. Getting our branding right was very important to us and she didn't stop till she got it right for us! Very effective communicator and precise in her work! I look forward to working with her more often." ⭐⭐⭐⭐⭐ "Shelby is amazing to work with! She is a powerhouse and marketing guru, and so flexible and understanding across a wide variety of needs. I loved working with her on this project and definitely will be working with her again! Thank you, Shelby, for everything!"
Sep 20, 2022 - Mar 15, 2023

No feedback given

Private earnings
Jul 25, 2022 - Dec 2, 2022

No feedback given

Private earnings
Apr 5, 2022 - Jul 27, 2022

No feedback given

Private earnings
Mar 22, 2022 - May 24, 2022

No feedback given

Private earnings
Jan 17, 2022 - Feb 1, 2022

No feedback given

Private earnings
Oct 14, 2021 - Nov 8, 2021

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Aug 16, 2021 - Aug 25, 2021

"Shelby is awesome, that's why I love working with her. She always knocks it out the park."

Private earnings
Rating is 5 out of 5.
5.00 Jun 21, 2021 - Aug 20, 2021

"The deliverable was perfectly aligned with what we had agreed on. We found Shelby's submission very useful and have re-hired her for another project."

Private earnings
Rating is 5 out of 5.
5.00 Aug 4, 2020 - Sep 15, 2020

"Excellent job helping us craft our corporate identity and marketing strategy."

Private earnings
Apr 22, 2020 - May 1, 2020

No feedback given

Private earnings
Shelby C. has more jobs. Create an account to review them

Skills

Get started working with Shelby quickly with these predefined projects.

Get started working with Shelby quickly with these predefined projects.

You will get digital marketing strategy to successfully launch your brand

From $1,500
7 days delivery

You will get 5 unique and evocative names for your brand or company

From $450
5 days delivery

You will get a brand voice + messaging strategy that communicates its personality

From $1,400
7 days delivery

You will get a brand positioning strategy that conveys your brand's value and story

From $1,500
7 days delivery
Shelby C.

Shelby C.

Long Beach, CA
Job Success
Top Rated
126
Total Jobs
230
Total Hours

View profile

Brand + Marketing Strategist | Brand Positioning | Content Strategy

Specializes in
I develop marketing strategies, brand positioning, key messaging, social media and content strategies with a mix of market research and creativity that will set your brand apart. I work with companies of all sizes at all stages, from helping small start-ups determine their unique selling point, to consulting Fortune 500 companies on content strategy. Services I Offer: - Brand Development: Voice and personality, archetypes, creative guidelines - Brand Positioning Strategy: positioning/mission/vision statements, competitive landscape analysis, SWOT, best practices, brand story - Market Research: audience segmentation and competitive analysis - Marketing Plan Development - Social Media Strategy: best practices, content strategies, how to operationalize - Content Strategy: What you should be creating, how to efficiently begin ongoing production - Audits to improve any aspect of your current marketing strategy or brand positioning - Consulting calls to answer all of your questions, provide feedback and guidance to ensure your marketing is optimized to achieve your objectives My goal is to help create a clear path forward for your brand so that all communications and campaigns are aligned and optimized to connect with your audience. Clients rely on me to fill the gaps in their team and save them time and effort by eliminating the guesswork and worry around marketing. Background: Prior to consulting, I worked in digital and social media marketing for 13 years with a heavy focus on content strategy, editorial, and campaign development. Most recently I was Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company, and I received my MBA from UCLA Anderson School of Management in 2019. What Clients Are Saying: ⭐⭐⭐⭐⭐ "Shelby delivered a ton of value and we 100% are engaging her as soon as she can start. Top Level professional, very knowledgeable with no Branding Fluff...just solid business information within brand and messaging category." ⭐⭐⭐⭐⭐ "Shelby was wonderful to work with and executed the project beautifully. She delivered on all aspects of the job and made the process very easy for me. I had a lot of ideas floating around in my head, and she organized them in a clear manner that I can use to communicate and make decisions going forward." ⭐⭐⭐⭐⭐ "Shelby is quite phenomenal. Getting our branding right was very important to us and she didn't stop till she got it right for us! Very effective communicator and precise in her work! I look forward to working with her more often." ⭐⭐⭐⭐⭐ "Shelby is amazing to work with! She is a powerhouse and marketing guru, and so flexible and understanding across a wide variety of needs. I loved working with her on this project and definitely will be working with her again! Thank you, Shelby, for everything!"
Sep 20, 2022 - Mar 15, 2023

No feedback given

Private earnings
Jul 25, 2022 - Dec 2, 2022

No feedback given

Private earnings
Apr 5, 2022 - Jul 27, 2022

No feedback given

Private earnings
Mar 22, 2022 - May 24, 2022

No feedback given

Private earnings
Jan 17, 2022 - Feb 1, 2022

No feedback given

Private earnings
Oct 14, 2021 - Nov 8, 2021

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 Aug 16, 2021 - Aug 25, 2021

"Shelby is awesome, that's why I love working with her. She always knocks it out the park."

Private earnings
Rating is 5 out of 5.
5.00 Jun 21, 2021 - Aug 20, 2021

"The deliverable was perfectly aligned with what we had agreed on. We found Shelby's submission very useful and have re-hired her for another project."

Private earnings
Rating is 5 out of 5.
5.00 Aug 4, 2020 - Sep 15, 2020

"Excellent job helping us craft our corporate identity and marketing strategy."

Private earnings
Apr 22, 2020 - May 1, 2020

No feedback given

Private earnings
Shelby C. has more jobs. Create an account to review them

Skills

Get started working with Shelby quickly with these predefined projects.

Get started working with Shelby quickly with these predefined projects.

You will get digital marketing strategy to successfully launch your brand

From $1,500
7 days delivery

You will get 5 unique and evocative names for your brand or company

From $450
5 days delivery

You will get a brand voice + messaging strategy that communicates its personality

From $1,400
7 days delivery

You will get a brand positioning strategy that conveys your brand's value and story

From $1,500
7 days delivery
More than 30 hrs/week

< 24 hrs response time

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