Upwork home
Sign up
Secondary
Shelby C. Status: Offline
Long Beach, United States
100% Job Success
Top Rated Plus

Brand Strategist, Marketing Expert | Positioning, Messaging, Content

Top Rated and Expert-Vetted brand strategist and marketing consultant bringing clients' brands to life and keeping audiences engaged. I provide positioning, messaging, brand voice, and content strategies rooted in competitive research and creativity. I create a clear path forward for your brand so that all communications and campaigns are clear, aligned, and will motivate your target audience. I work with companies of all sizes and stages, from helping small start-ups determine their unique selling point and how to market it, to consulting Fortune 500 companies on content strategy. No matter your industry, I can craft your brand's position and story, and provide documentation to ensure your entire organization understands your brand's values and creative direction. I also provide marketing guidance as a fractional CMO, auditing current marketing practices, implementing marketing operations, determining KPIs, building campaigns, team building, creating marketing plans and more. Background: Prior to consulting, I worked in digital and social media marketing for 13 years with a heavy focus on content strategy, editorial, and campaign development. Most recently I was Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company, and I received my MBA from UCLA Anderson School of Management in 2019. Services I Offer: - Brand Development: Brand voice and personality, brand archetypes, creative guidelines - Brand Positioning Strategy: positioning, mission, vision statements, about, bios, competitive landscape analysis, SWOT analysis, brand best practices, brand story, about the founder - Market Research: audience segmentation, customer personas, competitive analysis and insights - Marketing Plan Development - Campaign planning including website content, blogs, promotions/sales, paid ad optimization, social media, video series, and more. - Social Media Strategy: best practices, content strategies, how to operationalize - Content Strategy: What you should be creating, how to efficiently begin ongoing production - Fractional CMO services - Audits to improve any aspect of your current marketing strategy or brand positioning - Copywriting services to improve your website or current content based on your updated brand strategy - Ghostwriting services to develop, write, and edit articles, blog posts, bios, presentations, personal essays, or books - Consulting calls to answer all of your questions, provide feedback and guidance to ensure your marketing is optimized to achieve your objectives - Industries: B2B, B2C, ed tech, entertainment, CPG, fashion, beauty, wellness, healthcare, finance, law firms, construction, coaching, agencies, nonprofit, medical practices, real estate, and more.
Work history
Shelby C. has more jobs. Create an account to review them
Skills

Skills

Get started working with Shelby quickly with these predefined projects.

Get started working with Shelby quickly with these predefined projects.

You will get digital marketing strategy to successfully launch your brand

From $1,500
7 days delivery

You will get 5 unique and evocative names for your brand or company

From $450
5 days delivery

You will get a brand strategy that conveys your brand's differentiators and story

From $950
7 days delivery

Browse similar freelancers