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Jon L.

Jon L.

Spokane, WA

SEO Research and Content Building

Without SEO, a quality website will sit behind the competition completely unnoticed. It takes dedicated research to understand what the end user is after and a skilled writer to entice the customer into making a conversion. That being said the owner of the business typically knows their clientele and can steer the website through their experience in the field. So, it is important to have a good dialogue with the website owner in order to provide the most robust content. I find keyword research fascinating and use today's leading software to determine my primary keywords. For example, my last project was content for a Patio Contractor. Now it may seem that the keywords, patio contractor and patio install would be the ideal keywords to target but in my research people were much more concentrated on learning about the different types of patios available. So, although I did focus on getting searches for a patio contractor, the primary focus for the page was to help the end user determine what type of patio they wanted. Be it brick pavers, stone, or concrete we provided professional installs and offered consultations to help make that decision through the online form. Without that research the page would have taken a completely different direction which in turn would have left out a large audience. The tools I use also provide top results of competition in the field. This is where I spend most of my time learning about the product. For a general page I consider about two hours research, an hour of writing and then thirty minutes in editing. Having a solid understanding of the project I'm working on allows the writing process to come easily which makes my writing flow more naturally. Competitor research is also very enjoyable to me as it is a direct source information available. I can then not only mimic the voice of professional in the field but also find gaps that they're missing which would gain us an upper hand in our final marketing strategy. For examples of my work visit: lossing.co - or simple send me a message through the system. I'd be happy to explain what I do in more detail. Thanks for reading through this description. I look forward to connecting with you!
Jun 9, 2022 - Present

Job in progress

Private earnings

Skills

Jon L.

Jon L.

Spokane, WA
1
Total Jobs

View profile

SEO Research and Content Building

Specializes in
Without SEO, a quality website will sit behind the competition completely unnoticed. It takes dedicated research to understand what the end user is after and a skilled writer to entice the customer into making a conversion. That being said the owner of the business typically knows their clientele and can steer the website through their experience in the field. So, it is important to have a good dialogue with the website owner in order to provide the most robust content. I find keyword research fascinating and use today's leading software to determine my primary keywords. For example, my last project was content for a Patio Contractor. Now it may seem that the keywords, patio contractor and patio install would be the ideal keywords to target but in my research people were much more concentrated on learning about the different types of patios available. So, although I did focus on getting searches for a patio contractor, the primary focus for the page was to help the end user determine what type of patio they wanted. Be it brick pavers, stone, or concrete we provided professional installs and offered consultations to help make that decision through the online form. Without that research the page would have taken a completely different direction which in turn would have left out a large audience. The tools I use also provide top results of competition in the field. This is where I spend most of my time learning about the product. For a general page I consider about two hours research, an hour of writing and then thirty minutes in editing. Having a solid understanding of the project I'm working on allows the writing process to come easily which makes my writing flow more naturally. Competitor research is also very enjoyable to me as it is a direct source information available. I can then not only mimic the voice of professional in the field but also find gaps that they're missing which would gain us an upper hand in our final marketing strategy. For examples of my work visit: lossing.co - or simple send me a message through the system. I'd be happy to explain what I do in more detail. Thanks for reading through this description. I look forward to connecting with you!
Jun 9, 2022 - Present

Job in progress

Private earnings

Skills

As Needed - Open to Offers

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