An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems Incorporated. wikipedia.org

Shopify is an e-commerce platform that allows individuals and businesses to create online stores. The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with... wikipedia.org

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org