Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser. wikipedia.org

WooCommerce is an open source e-commerce plugin for WordPress that was launched on September 27, 2011. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation (that is, the look and formatting) of a document written in a markup language. wikipedia.org

Shopify is an e-commerce platform that allows individuals and businesses to create online stores. The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with... wikipedia.org

JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles. wikipedia.org

Squarespace is a web publishing (blogging/content management) company that sells a software publishing platform and file server service to individuals and businesses, providing them the tools and assistance to create and maintain well-designed websites. wikipedia.org

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

The Windows Installer XML (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer (MSI) packages from an XML document. It supports a command-line environment that developers may integrate into their build processes to build MSI and MSM setup packages. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org