Frank M.
SeattleWA
100% Job Success
Top Rated Plus

Amazon PPC Expert | Seller Central Account Management and Optimization

I have over 4 years of experience working as an expert account manager on Amazon Seller Central and Amazon Vendor Central. I have extensive experience in every aspect of the Amazon platform and can help ensure the success of your product or brand. I specialize in the following areas but if you have any other questions or concerns please feel free to reach out to me. Product Launch Strategy: - Develop comprehensive launch strategies for various product categories, including appliance accessories, apparel, pantry staples, personal hygiene products, jewelry, and health supplements. - Conduct competitor research to identify market trends, customer preferences, and areas for differentiation. - Optimize product listings by utilizing effective keyword research and competitor analysis techniques. - Collaborate with cross-functional teams to create compelling product listings, including images, A+ modules, brand stories, and storefronts. Launch Execution: - Manage the execution of launch strategies, including leveraging Amazon PPC campaigns and limited-time promotions. - Coordinate with influencers and stakeholders to ensure successful launch campaigns. - Monitor and adjust launch strategies based on real-time performance data. Post-Launch Optimization: - Implement strategies to encourage product reviews through Amazon Vine Program, social media promotions, and targeted email campaigns. - Drive user-generated content engagement on social platforms and publish Amazon Posts to enhance brand visibility. - Monitor and analyze key performance indicators (KPIs) to identify areas for optimization and growth. Listing and PPC Ad Optimization: - Utilize tools like Helium 10 and DataDive to conduct continuous keyword research, competitor analysis, and performance monitoring. - Develop and refine listing copy, creatives, and brand stories based on gathered data . - Manage and optimize Amazon PPC campaigns to drive traffic and conversions. Brand Protection: - Handle situations where listings are taken down by providing necessary documentation to prove brand ownership and product authenticity. - Address issues related to unauthorized resellers by reporting abuse and asserting brand ownership. Reseller Reduction - Leverage Brand Registry benefits to participate in programs that enhance transparency and discourage unauthorized reselling. - Utilize strategies such as adding stickers to units to differentiate authentic products in Amazon warehouses. Partner Manager Program Exploration - Research and explore Amazon's partner manager program to access brand manager support, beta features, and other opportunities for growth.

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