Fru P.
80% Job Success

Brand designer/Illustrator

⭐ TOP RATED Brand Designer and Illustrator on Upwork, ⭐ Holder of Upwork Skill Certificate in Branding Specializing in: ✅ Branding ✅ Illustrations With years of active work and experience within creative studios, agencies and freelancing, I strive to help my clients reach a unique , engaging appearance which elevates businesses to reach their highest potential. I offer brand development - including strategy-, visual identities, brand design, illustrative styleguides, illustration packages and custom illustrations. 
Having worked on a variety of projects; I find myself applying conceptual, yet critical thinking, enriched by each project and discipline I take on. My work is balancing between innovation, creativity, playfulness and rationality. 

 I tend to focus on the clients of my clients - the end users - understanding and comforting their needs, at the same time surprising them. Introducing illustration into a brand's toolkit or integrating a brand character makes them more relatable. Websites often cherish the human touch of a pencil stroke not even mentioning the impact of a witty and unique icon-set. Information can be communicated easier when there is a helping hand sketching a solution inexplicable with photographic or textual tools. All for a better brand - user relationship; based on clear and honest communication. To have a better idea of my work, please take a look last my portfolio below!


  • Logo Design
  • Book
  • Page Layout Design
  • Poster
  • Brand Identity & Guidelines
  • Label & Packaging Design

Get started working with Fru quickly with these predefined projects.

Get started working with Fru quickly with these predefined projects.

You will get branding IN A DAY!

From $1,599
7 days delivery

You will get 20 custom crafted icons for your brand

From $640
20 days delivery

You will get 3 unique, witty illustrations to your website/blog/brand

From $600
10 days delivery

You will get brand fundamentals at your own pace

From $2,299
31 days delivery


Endorsements from past clients

"Fru helped us with designs for our blog and social media. She's caught up with our CVI super fast and created very nice charts, graphs, and social media post designs. I definitely would recommend working with her! 😊"

Karola K. | CMO at MeetFrank
Marketing Designer Jun 2020


"I hired Fru to work on an illustration and branding project. She was very flexible, talented and reliable. It was the perfect first experience of working with Upwork. I'll definitely continue to work with her as I'm very satisfied with the quality of her work and value for money."

Matt F.
Mar 2020


"Fru and I have been working together since 2017 until now for the artwork and live visuals of my band UMM. During this long collaboration, I always experienced Fru as a positive and warm person, very communicative, reliable, organized and open to any experiment. Together with us she took the time to search for a way to give our band its identity. Her designs are refreshing, eye-catching and translate our music perfectly. Until today I am still very satisfied with the beautiful results. I look forward to working together in the future!"

Lise D.
Mar 2020


"I worked with Fru on several branding projects, she has shown great skill and initiative. She is an outside the box thinker and her illustration style is so unique and fresh. She’s very responsive to critique and adapts quickly, she is also open minded which makes the creative process much easier with her."

Mohammad A. | Lead Product Designer at MeetFrank
Mar 2020


"Fru is reliable and insightful, providing her own input and ideas which really helped us out on several projects. We hired Fru for illustrations as well as storyboarding for motion graphics videos. Her work is to a really high standard and she's been adaptable, being able to work within our branding guidelines. Really looking forward to working with her more in the future. I would highly recommend her."

Andy M. | Content Producer at Pipedrive
Illustration and storyboard for explainer video Mar 2020


"I hired Fru to make illustrations and animations for our company. She was super fast, came up with creative concepts and the finished work was even better than I had imagined. Highly recommend ;)"

Keiro V. | Entrepreneur
Illustrations and animations for ecommerce Mar 2020


"Fru is fantastic. I love working with her and will hire her again in a New York minute."

Nick G. | Founder at MuseumHack
Book Illustrations for the '2 Hour Cocktail Party' Feb 2020