Julien H.
MontrealCanada

Web Analytics Expert | 15y of Exp. | FR & EN | GA4, Tracking & Reports

❗️𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚𝐧 𝐚𝐮𝐝𝐢𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐨𝐫 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐬𝐞𝐭 𝐮𝐩 𝐚 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐫 𝐲𝐨𝐮𝐫 𝐆𝐀𝟒 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 ? GA4/GTM Audits • Google Analytics • Universal to GA4 migration • Measurement plan creation & monitoring • Custom events & conversion tracking • Ecommerce tracking • Google Tag Manager setup • Datalayer integration • Heatmap & A/B testing creation • Paid campaign tags creation • Audiences creation • Traffic & conversion analysis • Reporting (Excel, GSheets, Looker Studio) creation Hi everyone, I am Julien, a French native/ fluent English speaker, currently living in Montreal, Canada. During the past 15 years, I have been working in different fields of the digital industry, both in web agencies and in-house companies. As a web Analytics expert, I have helped hundreds of clients (SMEs, mid-market/large entreprises, multinational companies) in various industries (health & wellness, e-commerce, real-estate, automotive, finance & insurance ...) to implement their goals and analysis trough actionable and business oriented measurement plans integrations. - Experience with large websites as well as with local businesses - Multi locations - B2B, B2C - Lead Gen - Ecommerce 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 ? My process involves 3 different phases that can be redefined based on your needs. 1- Kick-off and analysis phase: I conduct a first phase to understand your objective and your problematic then I realize an audit of your existing tracking environment. I deliver a report containing the results of my analysis and actionable recommendations. 2- On-going optimization phase : I conduct the on-going optimization and integration on a client-rhythm basis directly in your CMS and/or with your developer team. 3- Performance monitoring & reporting phase : I provide business oriented reports (in Excel/Spreadsheet as well as Google Looker Studio (ex Data Studio)). 𝐂𝐨𝐫𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 - 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 • Tracking environment analysis • GTM/GA4 audits • Measurement plan delivery (tools, naming convention, events & conversions, audiences) • Training 𝐂𝐨𝐫𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 - 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 • Google Tag Manager set up • Universal Analytics & GA4 set up • Datalayer creation • Paid Search (Google Ads, Bing/Yahoo Ads) & Social Media Ads (Facebook/Instagram, LinkedIn, Pinterest, TikTok) conversion tracking • Iframe tracking • E-commerce & lead gen tracking • A/B test and heatmaps tracking 𝐂𝐨𝐫𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 - 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Custom dashboard creation (through Excel/Google Sheets or Google Looker Studio) • Customer journey analysis • Ecommerce & lead gen funnel conversion insights & analysis I am looking forward to working with you soon ! 𝐓𝐨𝐨𝐥𝐬 GA4 • Universal Analytics • Google Tag Manager • Google Search Console • Bing Webmaster Tools • Call Rail • Google Spreadsheet/Excel • Google Looker Studio 𝐂𝐌𝐒 Wordpress/Woocommerce • Shopify • Wix • Squarespace • Hubspot • Custom CMS ------------------------------------ GA4 • Universal Analytics • Google Tag Manager • Google Search Console • Bing Webmaster Tools • Call Rail • Google Spreadsheet/Excel • Google Looker Studio

Skills

  • Search Engine Marketing
  • SEM Audit
  • SEO Audit
  • Google Ads Account Management
  • Search Engine Optimization Report
  • SEO Strategy
  • SEO Content
  • SEM Optimization
  • Tag Manager Setup
  • Analytics
  • Google Ads Audit