Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Marketing communications (MC) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations. wikipedia.org

Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Copy editing (also written as copy-editing or copyediting, and sometimes abbreviated to ce) is the work that an editor does to improve the formatting, style, and accuracy of text. Unlike general editing, copy editing might not involve changing the substance of the text. wikipedia.org

"Journalism is the activity or product of journalists or others engaged in the preparation of written, visual or audio material intended for dissemination through public media with reference to factual, ongoing events of public concern."

"SEMrush is a competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research."

A white paper is an authoritative report or guide that helps solve a problem. White papers are used to educate readers and help people make decisions, and are often requested and used in politics, policy, business, and technical fields.

Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services... wikipedia.org

A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, law, or any of many other specialized fields. wikipedia.org