Tom M.
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Social Media Consultant | Social Media Strategist

Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B (business to business) technology companies, international universities, government agencies, global nonprofits, high-profile entrepreneurs, and more. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands on social media today. He now consults and develops strategies for brands around the world. Tom’s work has been featured in Adweek, Mashable, People, Yahoo!, and The Washington Post. He also speaks at social media conferences, client conferences and university marketing classes. WHAT IS SOCIAL MEDIA STRATEGY? When you search for social media strategies online, you tend to come across the same repeated advice all the time: • how often to post • use content themes • use a publishing tool to schedule your posts • offer value to your audience Note: these are not strategies. They are all basic tactics in need of a strategy to support. Just like any other business function, social media requires a strategy to set a clear path forward to success. And that's what I do for my clients. I bring the same strategic process used by some of the most successful online brands to your company. • How the process works: I'll work with you to deliver the following: - an actionable audit of your accounts, and your industry, to understand & analyze what your peers and competitors are doing. - a "Blue Ocean" social media strategy for your brand or organization that sets content pillars and channel priorities. - a social media channel roadmap to the future. - social media analytics framework so you can constantly measure and improve with ease. Looking forward to meeting you! Tom P.S. you can read my articles on social media strategy at