Becca M.

Becca M.


Copywriter | Email Marketer | Sales Page Writer | Website Copywriter

Hi there, my name is Becca and I'm a copywriting expert who's passionate about crafting original and persuasive copy that captures the essence of your business and helps you sell through intentional connection. I believe that evocative copy can deepen audience connections and cultivate lasting relationships. Before starting my own copywriting company, I was the Marketing Director at the American Lamb Board from 2017 to 2020. During my time there, I achieved impressive results, such as increasing the company's Instagram following from 2.3k to 14.6k (6.3x growth) and growing its email list by 30k+ subscribers through 8 strategically planned and executed social media campaigns targeting Millennials. As the leader of the company's creative direction, I oversaw a website photoshoot, rebrand, and collaborated with supporting agencies to bring the vision to life. I also coordinated and hosted successful events annually across the United States to educate consumers about American lamb, and organized yearly influencer retreats for 20+ influencers each trip. Furthermore, I developed original concepts and executed influencer marketing campaigns by working directly with food influencers, negotiating and executing contracts, and collaborating on campaigns. Crafting all social media posts, email campaigns, website copy, and managing shop updates to enhance the company's brand messaging and voice was another responsibility of mine. I also shaped and executed the editorial content strategy to align with short-term and long-term marketing goals, ensuring a cohesive and impactful brand message. As a copywriter, my focus is on delivering value, entertainment, and engagement through all copy, ensuring that each piece commands attention and drives action. I have a proven track record of developing high-impact, high-quality, and persuasive marketing copy that resulted in six-figure and multiple six-figure launches for multiple clients. I craft a wide variety of text-based content types including websites, sales pages, launch copy, blogs, email funnels, ad campaigns, landing pages, and more, tailoring each piece to the client's needs and goals. I conduct extensive research on industry and consumer trends, ensuring that marketing hooks grab readers' attention and speak to their target audience. I also articulate differentiated brand voices and tones, working with multiple clients simultaneously and ensuring each client's message is unique and effective. In addition, I manage a small team of contractors, delegating and directing launch plans, marketing materials, engagement, and more to ensure timely completion of projects. I craft well-written content from scratch, edit existing copy, and proofread final copy before it goes live, ensuring accuracy, consistency, and quality.
Rating is 5 out of 5.
5.00 Apr 19, 2023 - Apr 20, 2023

"WOW! Becca was AMAZING to work with! She was able to give us super helpful feedback on our website copy! We'll be coming back soon for a FULL website rewrite with her! She's quick. Articulate. And has an amazing insight into what our customer's are thinking! If you need someone to help with amazing copy that is customer focused & sales driven - I'd HIGHLY recommend hiring Becca!"

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  • Email Copywriting
  • Writing
  • Marketing Strategy
  • Creative Writing
  • Sales Copywriting
  • Copywriting
  • Website Copywriting
  • Sales Funnel Copywriting